As a Creative Consultant with over five years of experience, I specialize in steering brand narratives that enhance client brand cohesion and elevate consumer engagement. My proficiency in Adobe Creative Suite, combined with strategic design initiatives, has consistently improved brand perception and delivered measurable results. A standout example is a luxury wellness campaign I led, which achieved a 90% surge in traffic and conversions.With a sharp eye for detail and a deep understanding of B2B marketing, I have successfully crafted visually captivating design concepts and fostered international partnerships. I invite you to connect with me to explore how we can collaborate and achieve your brand's objectives together.
Inviine Creative Studio
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Chief Creative StrategistInviine Creative StudioRoswell, Ga, Us
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Designer & Creative ConsultantInviine Creative Studio Jan 2019 - PresentRoswell, Georgia, United StatesBrand steward, leading strategic design initiatives to enhance client brand cohesion and presence across various channels, resulting in increased consumer engagement and improved brand perception.•Ideated and executed targeted B2B marketing campaigns for a luxury wellness client, achieving a 90% increase in traffic and conversions within 3 months of implementation with a limited budget. Oversaw project management from conception through execution, ensuring alignment with brand standards and objectives across owned channels.•Developed visually captivating design concepts and presentations tailored to global audience, effectively communicating brand value and driving consumer action across diverse markets. This resulted in a 24% improvement in market positioning and heightened brand resonance, contributing to increased market awareness and growth for a $200M event. Additionally, collaborated with cross-functional teams to ensure best-in-class executions across all channels, including live-streamed video.• Effectively managed concurrent projects, maintaining a >95% accuracy rate in deliverables and meeting 98% of project deadlines, while also keeping budgets within a 5% variance. Cultivated vendor relationships to optimize creative assets, contributing to a 99% project success rate with all projects delivered on time and within budget, exceeding client expectations.• Utilized data insights to develop targeted strategies and initiatives aimed at boosting brand loyalty, resulting in 48% increase in engagement. Stayed informed by monitoring top-tier agencies, reputable publications, and trending resources, enabling the implementation of innovative cross-functional executions across all channels.
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Director Marketing Creative ServicesSherrod Custom Conversions Jun 2017 - Dec 2018Directed collaborative rebranding initiatives for a luxury automotive firm, overseeing brand evolution, partnership cultivation, and visual development. •Led collaborative rebranding efforts for a prestigious automotive company, crafting a renowned brand known for luxury and performance, resulting in a 33% increase in sales within the debut year.• Drove brand evolution through strategic ideation and management of custom assets, enhancing brand recognition and dealer engagement through impactful collateral materials.• Oversaw the visual development of interactive tradeshow booth designs showcasing cutting-edge aftermarket vehicle products, ensuring alignment with brand identity and market positioning. -
Senior Visual DesignerScheduling Institute May 2016 - Jun 2017Aligned campaigns with brand vision, collaborated closely with clients, crafted assets empowering dental professionals for growth strategies. • Conceptualized and directed creative concepts for large-scale corporate events and conferences, ensuring alignment with brand vision and strategic objectives.• Worked closely with clients to understand their vision, translating it into visually impactful solutions that met strategic goals.• Developed assets enabling dental professionals to implement growth strategies, resulting in a significant increase in patient retention and sales. -
Visual Designer & Project ManagerPgi Jan 2012 - May 2016Spearheaded cross-functional collaborations to propel brand growth through innovative strategies and compelling visual designs tailored for software development projects.• Forged cross-functional partnerships to ensure brand consistency, enhance brand presence, and drive growth through innovative product introductions and market expansion.• Directed strategic visual direction, creating compelling designs for digital and print ads, websites and mockups, logos, branding materials (online and offline), tradeshow exhibits, and interactive booth solutions..• Utilized project management tools to optimize progress tracking, budget management, and resource allocation, ensuring efficient project execution. -
Graphic DesignerUps May 2010 - Nov 2010Handpicked for collaboration with internal marketing team, contributing creatively to the ‘We Love Logistics’ campaign, skillfully upholding the esteemed brand’s integrity while infusing fresh, innovative ideas.• Designed branding materials, custom presentations, and digital assets with meticulous attention to maintaining brand standards, while prioritizing the cultivation of partner relationships.• Utilized creativity and innovation to address intricate design obstacles spanning diverse projects, encompassing branding initiatives and marketing materials.• Curated visually engaging content that captivated audiences and effectively communicated brand messages across diverse platforms and mediums. -
Brand Manager & Sales ConsultantM Medical Spa Jun 2008 - Jan 2010• Managed and implemented visually captivating designs for M Medical Spa’s online presence, ensuring seamless navigation and compelling imagery to enhance user engagement and brand perception.• Collaborated closely with stakeholders to ensure design implementations consistently met and exceeded their vision, sales, and marketing objectives through meticulous planning and execution. • Consistently exceeded sales goals and company expectations by expanding the client base and maintaining high standards of customer service.• Crafted user-centric website design that seamlessly blended aesthetic appeal with sales-focused strategies, resulting in enhanced user experiences and increased customer engagement.
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Senior Graphic DesignerHavertys Furniture May 2007 - Jun 2008• Provided creative direction for internal teams on various brand launches and new identity projects, ensuring cohesive visual representation.• Collaborated on company branding, crafting contemporary concepts while upholding corporate integrity.• Implemented cutting-edge technologies for immersive visual experiences, maintaining collaboration with production and marketing teams.• Oversaw photo shoots, photographers, and staff, ensuring proper design implementation and adherence to brand standards. -
Junior Graphic DesignerHavertys Furniture Apr 2003 - Jun 2008Atlanta• Facilitated open communication within the internal advertising team and external resources for the successful development of new brand concepts.• Developed impactful seasonal logo designs for multiple newsprints, magazine layouts, and television spots.• Organized and managed communication with store managers, ensuring the smooth flow of printed advertising compositions to various publishers.• Maintained collaborative communication within internal advertising team as well as with external resources for development of new brand initiatives.• Managed and contributed efforts to the co-creation of final photo manipulations and colorizations for merchandise placement on the E-commerce site.
Cindy Carroll Education Details
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Graphic Design
Frequently Asked Questions about Cindy Carroll
What company does Cindy Carroll work for?
Cindy Carroll works for Inviine Creative Studio
What is Cindy Carroll's role at the current company?
Cindy Carroll's current role is Chief Creative Strategist.
What schools did Cindy Carroll attend?
Cindy Carroll attended American Intercontinental University.
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Cindy Carroll
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