Inés Luna Baena personal email
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I am a professional with more than 25 years of experience leading important internal organizational changes, developing and implementing new operating models and management platforms in multinational companies in the real estate, banking and financial services, contact center, pharma, technology and consulting sectors.My profile, which combines extensive experience in financial analysis and operational management, has given me a multidisciplinary approach and a very transversal vision, which allows me to bring unique value to organizations. Most of my professional career has been spent in Executive Management, which has allowed me to acquire a strategic vision of the decisions to be taken, detecting their implications in other areas and effectively managing the coordination of departments and teams, especially in situations of internal organizational changes.I consider myself a committed, collaborative, empathetic and very customer-oriented professional. I am rigorous, perfectionist, tenacious, analytical and very executive. I have extensive experience in managing teams (up to 80 people), in the management, definition and improvement of massive processes in high-growth environments, and in the management of transformational projects in the organisation. My leadership style is cohesive and integrative, prioritising the growth and development of people and results orientation.
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DirectorWalter Haus Dec 2024 - PresentBarcelona, Catalonia, Spain -
Rentals Asset Management DirectorAlbatros Luxury Real Estate Jul 2023 - Nov 2024Barcelona, Cataluña, EspañaReporting to the company's management and leading the rental business, my main functions are:- Strategy Development: Define and execute the lettings strategy, aligned with the company's commercial objectives.- Team Management: Supervise, motivate and train the lettings team, ensuring a high level of performance and customer service.- Customer Relations: Establish and maintain strong relationships with landlords and tenants, ensuring their satisfaction and loyalty.- Market Analysis: Conduct market research and assessments to identify trends, opportunities and set competitive prices for the products in our portfolio.- Marketing and Promotion: Design and execute specific marketing campaigns to attract tenants, using online and offline tools.- Contract Negotiation: Oversee the negotiation and drafting of rental contracts, ensuring compliance with legal regulations and the interests of the parties.- Property Management: Coordinate the maintenance and presentation of rental properties, ensuring they are maintained in optimal condition.- Reporting and Analysis: Reporting on lettings performance, analysing data and KPIs for decision making.- Regulatory Compliance: Ensure compliance with regulations and standards related to rental properties. -
Operations Director. Rentals Asset ManagementHaya Real Estate Jan 2022 - Jan 2023Madrid / BarcelonaLeading an internal team of more than 50 people and a portfolio of more than 30,000 assets under management. As main challenges to highlight, the leadership in the transformation process of the entire Rentals Asset Management area. Designing and implementing the new operational management model (structure, people, suppliers, collaborators and material resources) with the aim of seeking efficiency and effectiveness in each and every one of the processes of the different areas of management:- Operational back office. More than 3,500 operations/year (Formalization of contracts, assignments, awards, regularizations, subrogations, addenda, expirations and terminations).- Invoicing and guarantees. More than 80M of annual invoicing.- Delinquency, both amicable collection and collection of the delinquent portfolio. 11,000 files under management. -
Managing DirectorThe Double E. Exceptional Event Designers Feb 2019 - Jan 2022Barcelona Y Alrededores, EspañaWe design and produce all kinds of corporate events, annual conventions, shareholders' meetings, presentations, cycle meetings, sales meetings, trainings, product launches, incentives, etc. Let's generate engagement, we apply strategy and real measurement in all our events. We work face-to-face, hybrid and virtual format.As a great differential value, we analyze and propose ad-hoc strategic plans on how to apply sustainable actions (economic, social and environmental) in events and communication actions, linked to the Sustainable Development Goals (SDGs) of the 2030 agenda and the reduction and / or compensation of CO2, digital CO2, water and ecological footprints. -
Customer Experience, Branding & Research DirectorServihabitat Sep 2016 - Dec 2018Barcelona Y Alrededores, EspañaTo organize and direct the management of the department, by leading an internal team of 2 people plus the coordination of external teams, creative agencies and research institutes.To define and implement the annual study plan, by identifying and analysing in depth the touch points of the costumer journey to carry out improvement actions plans to help improved sales conversion rates.To define and to implement the company’s commercial communication creative line.Organization of the various annual events of the company: Brand launch, sales network conventions, exhibitions and congresses. -
Costumer Management And Recovery DirectorServihabitat Apr 2015 - Sep 2016Barcelona Y Alrededores, EspañaLeading an internal team of 12 people plus the coordination of an external team of more than 50 people with a presence throughout the national territory. Main tasks:• Define, implement and coordinate the management strategy of the company's rental portfolio. (30,000 rental agreements)• Creation and automation of management processes. (Formalization of contracts, renewals, subrogations, terminations)• Creation and implementation of new delinquency management processes, both judicial and extrajudicial recovery of the delinquent portfolio.• Define and execute the annual retention and loyalty plans of the client portfolio. -
Social Rental DirectorServihabitat Jan 2014 - Apr 2015Barcelona Y Alrededores, EspañaLeading an internal team of 7 people plus the coordination of an external team of more than 35 people with a presence throughout the national territory. Main tasks:• Creation of the new Social Rental area of the company. Designing, defining and implementing the new operations formalization circuits. (6,000 annual case files)• Creation and training of a new work team.• Reputational risk management derived from the activity of the Area. -
Senior Business ControllerServihabitat Jul 2011 - Jan 2014Barcelona Y Alrededores, EspañaDeputy Asset Management Director, responsible for the analysis and reporting of the area. Main tasks:• Business monitoring, identifying key levers and analyzing their deviations to propose actions and improvement measures, with the objective of contributing to the company's growth.• Preparation and analysis of weekly reporting (sales, gross and contribution margins, analysis by channel / product / client / project).• Design and monitoring of KPIs for the Sales and Marketing area and support for business processes.• Preparation and monitoring of the Budget and Forecast. -
Financial Planning, Analysis And Control ManagerCiti Feb 2006 - Dec 2010Barcelona Y Alrededores, EspañaPlan, organize, direct and control all activities related to the management of the department, by leading a team of 8 people and reporting directly to CFO. My tasks were based on the leadership of the entire financial process, analysis of monthly results and deviations from de Budget. Also leading the annual process of preparing the Budget and its monthly review. -
Senior Financial ControllerT-Systems Iberia Jun 2004 - Feb 2006Barcelona Y Alrededores, EspañaAs a member of the Controlling and Reporting department my tasks were based:• Preparation and monitoring of annual budgets and forecast.• Analytical accounting, calculation and analysis of deviations.• Analysis of the operations account.• Project analysis and follow-up.• Closing Estimates.• Cost analysis by department and business areas.• Monthly reporting to the Management Committee and quarterly to the Headquarters in Germany. -
Senior Financial ControllerSalvat Jun 2003 - Jun 2004Barcelona Y Alrededores, EspañaController deputy Financial Control Director, tasks performed:• Preparation and monitoring of annual budgets and Forecast.• Analytical accounting, calculation and analysis of deviations.• Preparation and analysis of the operating account.• Product costing and Price valuation.• Closing Estimates.• Cost analysis by department and business areas.• Reporting -
Junior Financial ControllerHp Mar 2001 - May 2003Barcelona Y Alrededores, EspañaJunior Controller in the Analytical Accounting Department, tasks performed:• Preparation and monitoring of annual budgets and Forecast.• Analytical accounting, calculation and analysis of deviations.• Preparation and analysis of the operating account.• Product costing and Price valuation.• Accounting and reconcile inventory movements.• Activities related to monthly closings.• Analysis and reconciliation of assets, liabilities and expenses. -
Analytical AccountingArthur Andersen & Co. Sep 1999 - Mar 2001Barcelona Y Alrededores, España• Activities related to monthly closings.• Inventory reconciliation.• Analysis and reconciliation of assets, liabilities and expenses.• Invoicing and posting of the sale of material.
Inés Luna Baena Skills
Inés Luna Baena Education Details
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Executive Master In Financial Management -
Ba In Business Administration -
Ciencias Empresariales
Frequently Asked Questions about Inés Luna Baena
What company does Inés Luna Baena work for?
Inés Luna Baena works for Walter Haus
What is Inés Luna Baena's role at the current company?
Inés Luna Baena's current role is Directora en Walter Haus.
What is Inés Luna Baena's email address?
Inés Luna Baena's email address is il****@****ail.com
What schools did Inés Luna Baena attend?
Inés Luna Baena attended Eada Business School, Euncet, Universitat Pompeu Fabra - Barcelona, Universitat Pompeu Fabra - Barcelona.
What skills is Inés Luna Baena known for?
Inés Luna Baena has skills like Cambio Organizacional, Finanzas, Estrategia Empresarial, Finance, Inversiones, Estrategia, Mejora De Procesos De Negocio, Liderazgo, Liderazgo De Equipos.
Who are Inés Luna Baena's colleagues?
Inés Luna Baena's colleagues are Carlos Joaquin Oliva Rodríguez,, Jonathan Moyano Rossi, Jorge Pérez, Josué Fernández Samón, Veronica Nicoleta Grama, Patricia Suárez Rivero, Lorena Hernandez.
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