Lead Paid Media Strategy: Oversee the planning, development, and execution of all paid media campaigns across Google Ads, Meta Ads, and other digital advertising platforms.Leverage Google Analytics, Facebook Business Manager, and other platforms to monitor traffic patterns, conversion rates, and audience engagement.Budget Management: Develop and manage paid media budgets, ensuring effective allocation of resources to maximize return on investment (ROI).Performance Optimization: Analyze campaign performance and key metrics (CPC, CPA, ROAS) to identify opportunities for improvement and ensure optimal results.Cross-Channel Coordination: Collaborate with other departments (creative, social media, content) to ensure cohesive, integrated marketing campaigns.Advanced Audience Targeting: Implement advanced audience segmentation, retargeting, and A/B testing strategies to increase campaign effectiveness.Data-Driven Decision Making: Use data and analytics to refine paid media strategies, making informed adjustments to improve performance and conversions - Google Analytics.Stay Updated on Industry Trends: Continuously monitor industry trends, platform updates, and emerging technologies to ensure cutting-edge paid media strategies.Innovative Ad Creatives: Collaborate with the design team to develop engaging, high-performance ad creatives that resonate with target audiences.