o Creating the vision, strategy and action plans for building the Unilever brand as a Trustmark of sustainable living in 6 pilot markets (US, UK, Brazil, India, Indonesia, South Africa). o Defining the strategy for creative campaigns in a way that is pioneering, revolutionary and led by purpose. o Leading Masterbrand communication development, Brand communication idea, campaign ideas, comms architecture, brand identity development, brand behaviours. o Working directly with country teams to build and land deeply engaging country action programs. o Working with brightFuture studios, our brand publishing team, to develop best in Unilever and best in industry digital plans, social content, storytelling. o Leading the pilot business case, brand growth model and market expansion plans. Key relationships are country marketing teams, CMCO, global marketing, NGOs, external organizations, agencies, global and local brand teams, country leadership teams. o Delivered outstanding results in 2015 and 2016, with KPIs significantly better than the Unilever company average for all brands. 2015/2016 brightFuture deforestation campaign results featured the film being ranked the most shareable Unilever ad of 2015 by Unruly media, over 3 million likes of our key social post – an engagement rate around double the Unilever average and nominated for Crafting Brands for Life award.

o Creating the vision, strategy and action plans for water saving opportunities within the laundry category.o Scouting for future innovation opportunities within the water saving territory, working hand in hand with the Open innovation and R&D discovery teams to present short and long-term solutions to the business. Leading global innovation projects, involving partnering with different brand teams at a global and local levels, R&D, supply chain and consumer / market insight teams.o Exceeded all targets within the 4-month period: Water saving project scoped and approved, water saving future project opportunities identified and business impact quantified.

o Driving the Brand Vision Plan and growth agenda through strategic planning and innovation delivery.o Leading integrated brand communication for the brand relaunch o Leading packaging design development and deployment.o Collaborating with global / regional category team & opcos to ensure alignment with the global ambition.

o Connecting global and European teams, for full alignment on long term brand strategy and regional needs.o Leading the strategic definition of a new brand architecture for Europe, impacting future innovation strategy.o Leading “Dirt is good” (DIG) brand core relaunch in Europe (worth 80% of total DIG), from concept generation stage until market launch. New mix development: new preposition, new formulation, new formulation and new communication.o Landing of the DIG global Digital strategy across 11 countries in Europe, with launch of a new website, Facebook pages, Youtube channels, mobile Apps, Content development and implementations. o Great results achieved: DIG core relaunch launched 6 months ahead of time with 90% of the markets ahead of market share and turnover targets; Website visits and FB fans increased exponentially across 75% of the European markets; The new brand architecture for Europe has been successfully implemented with positive impact on brand market share.

o Responsible for the SURF launch in Portugal, with full mix definition and launch plan.o Defined and implemented liquids turnaround strategic plan.o Strategic definition & implementation of the Skip & Surf activation plans, including some very creative and impactful activities like Skip buckets, home care events (braille on slip packs, sun fresh, lavender, Christmas gifts).o Outstanding results: skip Liquids turnover has doubled in 4 years. Over 4pp market share gains between 2015 and 2019. Surf Launch exceeded its KPIs and achieved strong MS ahead of main competitors, only a few months after launch