Inês always had that creative spark from childhood, thanks to her family, fueling her love for art. After studying Design and graduating at ULL Lisbon, she jumped into freelancing for about 1.5 years, taking on various projects from graphic design to exploring NFTs.As time went on, she realized the influence of design in the corporate world. Marrying technology and design to create something that speaks to everyone was closer to her heart every day.With this mission in mind and the experience that she was gathering, she understood the pivotal role that social media plays in improving business performance. So, Inês dedicated herself to founding Creativity Block and helping businesses scale their reach in social media - because, let's face it... if you don't have any social media presence, are you even in business?