Inês Alberto Email & Phone Number

Project management of Internal campaigns and HR publications;Working closely with corporate departments in order to develop campaigns and initiatives that assess the areas expectations by responding to employees needs;Collaboration with external design and video agencies by providing clear briefings to create visually appealing materials, in various formats, that align with the company’s guidelines;Ensure key messages and align them with organizational priorities, working closely with the channels team in order to find the best way to disseminate them; Help ensure consistency in tone, voice and branding across all internal channels and materials.

Development of an Internal Communication plan for Office365 and digital workplace tools;Content creation for an internal blog, forum, podcast and newsletter to help educate and empower employees while using digital tools;Trends and new features analysis working closely with the IT Team as well as Microsoft in order to understand what impacts the end user and how to communicate these changes;Actively searching for new learning courses related to the Digital Workplace area that can answer employees needs;Creation and implementation of an internal communication framework to help the Learning & Innovation department communicate with their HR peers, top management and new entries through Yammer, Whatsapp and presentations.

For three months I worked at the three store formats of Leroy Merlin to get to know the business and the clients and employee frustrations (I worked as a cashier, reposition, sales woman and logistics support);Content production for all of the content pages of the website (excluding product pages) focusing on the creative side, copywriting and SEO optimization working closely with the UX/UI department;Content pages analysis in order to implement improvements and to discover new market trends;Creation and implementation of an Internal Communication initiative inside of the website department to communicate new topics. I developed the creative materials, connected with all of the departments of the website to retrieve information and made the posts on the company's intranet.

PR consulting;Media relations and consulting;Development and implementation of communication plans and strategies;Implementing and creating moments between brands and digital influencers;Content production;Client management.Clients: Disney, FOX Networks Group, Eleven Sports, Novabase and GRACE.

Lisboa

- Internal communication: Elaboration of the daily press summary with market news;Elaboration of the internal newsletter.- Clipping:Clipping and monthly reports regarding news articles and media value.-Events:Supporting the team on events planning and managing media (NG Summit and Comic Con);Organization of an event for a 24 Kitchen book release. - External communication:Elaboration of press releases;Elaboration of the monthly highlights sent to press regarding FNG channels and its shows.

Lisboa

Journalism internship as a writer for an online newspaper specialized in Music.

Mestrado, Gestão Estratégica Das Relações Públicas, 17/20

Master's thesis subject: The contribution of Internal Communication for Employee Engagement Management - Case study about TAP Air Portugal.

Media Studies, 18/20

Erasmus+ programme

Licenciatura, Ciências Da Comunicação, 15/20

Final project subject: The representation of females in photojournalism in the Portuguese daily press - Comparative study.

Línguas E Humanidades, 16/20