Ioana Moldovan Email & Phone Number

Cluj-Napoca, Cluj, Romania

• Content strategy overview and implementation across different channels and types - articles, case studies, video and website pages.
• SEO-driven content calendar based on overall marketing objectives
• Creating content such as articles, case studies and whitepapers and coordinating video content for social media channels and ads
• Crafting a compelling brand story for the new company website as well as copywriting for all pages
• Supporting Business Development department with new presentations, event materials and PR activities

• Leading the blogging team, ensuring the blog is updated regularly with high-quality articles, and creating a blog strategy to boost website traffic and brand awareness. Key achievements:
• Managed three company blogs focused on three primary target audiences (schools, businesses and entrepreneurs), including the NEO blog, which reached the top 4% of industry blogs
• Lead a remote international team of 6 content writers and successfully collaborated with the company’s marketing department and design team
• Created and implemented a new content strategy focused on content quality and SEO research (using tools such as Ahrefs and Semrush)
• Established new processes for the blog team to switch to more conversion-oriented articles
• Created the company’s Content Style Guide and online courses to streamline the content creation process based on brand guidelines

• Writing, editing and proofreading high-quality blog articles for three company blogs to reach content marketing objectives. Key achievements:
• Successfully created original blog articles targeted at multiple target audiences in the e-learning sector (schools, businesses and entrepreneurs)
• Worked with WordPress to publish blog articles and Hootsuite to promote them on social media
• Created guest articles for various industry publications to boost brand awareness and position the company as a leader in the e-learning sphere
• Crafted various content types, such as landing pages, social media content, press releases, case studies and whitepapers
• Established partnerships with industry thought leaders to create relevant content and boost brand awareness

• Working closely with the Marketing Director and team in various promotional activities, including campaigns and event planning. Key achievements:
• Created and updated various marketing materials such as user guides, brochures, whitepapers, infographics and applications for industry awards
• Edited and proofread website content
• Conducted industry and competitor research to find ideas to improve various marketing activities, such as brand messaging
• Planned and organized the company’s attendance at international trade show events

Cluj, Romania

Writing articles for two real estate industry websites: Commercial Property Executive and Multi-Housing News

• Attended Digital Marketing courses: Foundational Concepts, Lean Marketing Process, Business Frameworks, Campaign Implementation, Testing and Optimization
• Conducted product-market fit research for a mobile app: conducting target audience interviews and creating buyer personas

Județul Cluj, România

Recruiting activities such as screening resumes, aptitude tests, scheduling interviews

Master'S Degree, Industrial And Organizational Psychology

Licentiate Degree, European Studies/Civilization

Erasmus Study, Social Sciences