• Custom Packages: I install and configure custom Salesforce packages to meet business needs. This requires understanding package functionalities and applying best practices.• Salesforce Management: I maintain and customize Salesforce orgs, focusing on automation, record types, and page layouts. My aim is to enhance system efficiency and align with business needs.• Advanced Automation: I implement advanced automations to streamline processes and improve workflows in Salesforce. This involves designing and deploying complex tasks.• Requirements Gathering: I gather and analyze business requirements to tailor Salesforce solutions effectively. This ensures that solutions meet specific organizational needs.• Solution Design: I design Salesforce solutions considering architectural best practices and business challenges. This involves crafting effective solutions aligned with architectural principles.• Stakeholder Engagement: I interact with stakeholders like sales managers and marketers to understand their needs. This helps in customizing Salesforce solutions to address their concerns.• Agile Methodology: I use Agile methodologies to work with clients, particularly in the London Insurance Market. This ensures flexible and responsive solution delivery.

• Presales and Requirements Gathering: Participated in presales to identify client needs and validate requirements, ensuring Salesforce solutions aligned with business goals. Translated these into scalable solutions for enhanced user experience and system performance.• Client and Stakeholder Engagement: Built strong relationships as the primary contact for client communication and collaboration. Managed stakeholder concerns, acted as the escalation point for issues, and communicated platform changes to keep everyone informed.• Configuration and Management: Configured and managed Salesforce features like Flows, following best practices to mitigate risk. Implemented configurations, including assignment rules and dashboards, and used triggers and Apex code for customization. Managed sandbox environments for secure evelopment and testing.• Reporting and Analytics: Created and customized Salesforce reports and dashboards, including CRM Analytics, to provide insights and track performance metrics.• Data Management: Oversaw data migration, including cleaning and validation. Led initiatives to enhance data quality through automation and rules.• Documentation and Training: Documented Salesforce solutions, including automations and data relationships, and created user guides. Delivered training to help clients and teams effectively use Salesforce.• System Maintenance and Optimization: Conducted maintenance, including Security Reviews and Health Checks. Optimized Salesforce features to ensure peak performance. Custom Solutions and Expertise: Developed expertise in Salesforce platforms like Loyalty Management Cloud and Sales Cloud. Implemented and optimized solutions for Sales, Service, and Loyalty Clouds, improving operations and support for retail and banking clients.• Cross-Functional Collaboration: Collaborated with teams to gather and analyze requirements, ensuring Salesforce solutions met business objectives.

• Technical Support and Problem Resolution: I acted as the primary contact for HPE users, resolving Salesforce issues efficiently and within global SLAs. I addressed technical challenges across Salesforce functionalities like Territory Management, Contacts, Leads, Opportunities, Sales Usability, Workflow, and Renewals, enhancing user experience and system performance.• User Access and Support: I managed Salesforce user access, including permissions, profiles, and roles. I resolved user-related issues promptly, ensuring adherence to global SLAs and facilitating smooth interactions with Salesforce.• Data Management: I oversaw data management tasks, including bulk imports and updates using Data Loader. I ensured data accuracy and integrity through query management, validation, and cleansing.• Cross-Functional Collaboration: I coordinated with support teams, IT, and cross-functional units such as Partner Support and Master Data. I facilitated effective communication to resolve complex issues and support seamless Salesforce integration.• Project Management and Special Initiatives: I led and managed special projects and ad hoc requests related to Salesforce enhancements and updates. I ensured these initiatives were completed on schedule and aligned with organizational objectives.• Analytics and Reporting: I worked with business leaders to develop key metrics and analytics for strategic decisions. I analyzed trends, provided insights, and made recommendations to optimize sales resources and improve efficiency.• Stakeholder Communication: I communicated findings and resolutions clearly to stakeholders. I provided feedback and suggested improvements to enhance Salesforce processes and minimize risks.• Subject Matter Expertise: I served as a Salesforce expert, offering in-depth knowledge across various platform areas. I stayed updated with Salesforce changes and best practices to provide informed guidance and support. •

• Sales Operations Management: I led end-to-end activities including quoting, pricing, configuration, deal registration, order management, and contract lifecycle management, ensuring accurate sales processing and compensation alignment.• System Configuration & Documentation: I produced deal documentation and configured systems to reflect ordering processes, ensuring alignment with customer and organizational requirements.• Invoicing & Billing: Managed invoicing and client billing in line with service agreements, ensuring compliance and accuracy throughout the process.• Data Management & Reporting: I handled data recording, updating, and validation, generating reports and analyses to support data-driven decision-making.• Sales Process Improvement: Drove process improvement initiatives, regularly reviewing performance and providing actionable insights for optimization.• Client & Stakeholder Communication: Delivered data insights and issue resolutions to stakeholders, and recommended process enhancements to boost satisfaction.• Training & Process Guidance: I trained and guided new hires and colleagues on sales processes and procedures.• Operational Oversight: Managed KPIs and weekly reports on pricing, ensuring operational efficiency and accuracy.• User Acceptance Testing: Conducted system testing and managed defect resolutions for seamless functionality.• Technical Tool Proficiency: I utilized tools like Eclipse, Salesforce, and Mercury to enhance sales operations.

• Public Relations Strategy: Developed and executed comprehensive public relations strategies for multiple clients, establishing and maintaining key relationships with media outlets and influencers.• Content Creation & Distribution: Crafted and distributed compelling press releases and media advisories. Wrote and edited high-quality content for websites, newsletters, and other communications materials.• Strategic Social Media Management: Planned and launched targeted social media programs, driving significant growth in engagement and interactions across platforms.• Campaign Development: Analyzed industry trends and competitor activities to design and implement successful social media campaigns, consistently achieving desired outcomes.• Performance Tracking & Analysis: Tracked and reported on public relations metrics, providing insights that informed and refined future strategies for improved effectiveness.• Brand & Design Management: Worked within established brand guidelines to create and version print collateral, digital assets, and image-based emails. Ensured all materials aligned with brand identity and partner company guidelines.• PowerPoint Presentation Design: Designed visually appealing and effective PowerPoint presentations using both existing and newly created templates, enhancing client communications.• Creative Conceptualization: Conceptualized and designed rough layouts of art and copy, focusing on arrangement, size, type, and style. Adjusted designs based on client feedback to meet specific media requirements.

• Tracked Media Outlets: I regularly reviewed and tracked news from major national and international media sources to stay updated on key developments.• Identified Key Stories: I detected and highlighted significant news stories, trends, and emerging issues relevant to Mediafax's audience.• Summarized News: I prepared concise summaries of important news articles and reports for internal use and publication.• Evaluated Sources: I assessed the credibility and relevance of various media sources to ensure accurate reporting.• Reported Findings: I provided regular updates and insights on central press activities to senior editors and other team members.• Alerted to Breaking News: I monitored for breaking news and urgent updates, ensuring timely reporting and coverage.• Maintained News Database: I kept an organized record of monitored news and related data for future reference and analysis.