Oversee sales and marketing strategy for global outreach B2B. Successfully launch new products or enter new markets - Scanmarker PRO.Successfully B2B customer acquisition and retention programs that grow a customer base and improve customer loyalty.Implemented sales strategies, training programs, and incentive structures that improve sales performance, increase closing rates, and increase average deal sizes by 20%

Led B2B sales efforts, including resellers, affiliate programs, and schools.Events participation and lead generation.Materials preparation for sales and digital media updatesManaged and collaborated with : Product Management, Engineering, UX/UI /Design

Lecturer for the Master's program in Marketing at ESAN UniversitySEO/SEM strategies courseLecturer for the Agribusiness Management program

Translate business objectives into strategy, tactics, and KPIs : -Defined 2022 marketing strategy as a multilingual SaaS solution (Spanish/English/Portuguese).-Develop B2B marketing collateral for sales enablement: ebooks, presentations, brochures, sales automation, product videos, website copy & blog posts.-Developing branding strategy. Managing all PR & communication ( PR wire and publishers pitch), board members, newsletters, etc.-Lead digital social media strategy and product marketing in collaboration with product, UX/UI and customer success teams.-Assisting the company’s sales team in lead generation 300+/monthly and improving the sales funnel with Sales Navigator & Apollo. -Participating globally in events such as conferences, webinars & interviews. 🚉 🚁 ✈️-Launching a new website with new content for 3 regions and social media in Spanish/ English/ Portuguese ( WordPress & Elementor ) Digital tools: HubSpot, Slack, Intercom, Mailchimp, Hootsuite, Canva, Apollo, etc.

In charge of Product Marketing Development for B2B and learning disabilities market.Implemented affiliate program and influencer strategy.Define and implement key markets for the company products.Managed, supervised, coordinated, and monitored media outreach in-house and through international media advertising agencies. Key Achievements: -Implemented LATAM market penetration through retail resellers and e-commerce platforms-Established TikTok platform management organic videos management and paid ads.-Increase brand awareness with social media management -Growth on resellers base

-Research and identify new business opportunities - including new markets, growth areas, trends,customers, and partnerships. B2C-Generate leads and cold-call prospective customers. winning contracts of more than 250$K withgovernment tenders.-B2G-Implemented promotional strategy and activities with the marketing department and winning renewthe contract with fast food buyers :B2B

Farm to fork StartUpI led the development of a digital platform connecting farmers with consumers, focusing on sustainable agriculture and local sourcing. A bootstrapped startup where we generate revenue based on creative marketing and promotional strategies to grow our user base and increase brandawareness. Through my leadership, the company achieved significant growth and positively impacted the local food ecosystem.

Leading high-level commercial negotiations and developing business relationships in Europe(wholesalers, brokers, and supermarkets), USA (wholesalers and brokers), and global.Event coordination and participation leading to winning contracts .Lead generation B2B.Social media and website management.

-Developed marketing& sales strategy LATAM -Develop a detailed project plan to monitor and track progress with OKR /ROI objectives.-Coordinate internal resources and third parties/vendors for the flawless execution of projects.-Managed and lead multi-channel DemGen strategies to support company goals.-Oversee and develop a large variety of digital DemGen marketing efforts, including SEM, SEO, Website management, content creation, and optimization. -Managed paid search, display/retargeting, content syndication, pay-per-lead programs, organic search, affiliate marketing, and more.-Identify & analyze large, complex data sets to address strategic and operational business gaps and suggest solutions to impact the business KPIs.-Performed deep analysis on market status and opportunities and forecasting company strategy.-Drive the design, building, and launching of the next generation of the BI approach.-Managing the delivery of high-impact dashboards and data visualizations.

Security Project Management with SVA Method approved by Homeland Security for Oil and Gas Companies Managed yearly high-budget projects for petro company PETROBRAS PERU.Winning Public Government Licitation for International Clients in dealing with multiple languages: Spanish, English, and Hebrew.Own product strategy (market analysis, competitive analysis, and growth strategy).Own product roadmapExecute the roadmap and development effortsWas a pivotal focal point between Sales, Marketing, and RnD.Work closely with the leadership team to meet revenues and NDR targetsDefined yearly and quarterly plans and make sure they are executed to meet RnD goalsRun a team of product managers.Define requirements of product capabilitiesOngoing interaction with the Engineering teams to develop innovative and high-quality product capabilitiesEnable a high-value and effective go-to-market strategyWork closely with other departments to ensure a successful release and launch processPresent new features to the market and train Sales Engineers and Professional Services on new product offerings

Negotiating Sales of Products with Japanese, USA and European Clients.Meeting with other executives to discuss clients' project goals, progress and outcomes.Developing budgets and timelines for clients and the company.