Ioana Iordache Email and Phone Number
Ioana Iordache work email
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Ioana Iordache personal email
I help growing D2C brands build sustainable revenue through retention and engagement strategies.📈 My track record? I've driven double-digit year-on-year revenue growth for worldwide brands like Blacklane, Montblanc and Kia.My passion is growing businesses and people. As an expert in Growth and an experienced leader, I now offer my expertise as a consultant, helping more businesses and teams achieve their goals.🎯 My services include:• Growth strategy: Identify growth levers• Retention and Engagement strategy: Activate, retain and engage customers effectively• Marketing automation: Set up processes and communication for scalability• Experimentation and testing: Implement tests that ensure learning, impact and innovation• Conversion Rate Optimisation using user psychology: Leverage consumer behaviour for driving growth• Interim Head Of Growth / Retention: Support Executives running Growth / Retention operations while searching for the ideal long-term leader or testing if this role is needed for the organisation💡 Why partner with me?• I bring a unique mix of skills: consumer behaviour, analytics, communication, strategic thinking, design thinking, experimentation, product management• 10+ years of experience across industries, company sizes, and global/regional roles, for brands on web, app and retail• Proven leadership: I've built and led a high-performing team driving growth for a tech brand• Results-driven approach: Demonstrated track record of revenue impact through retention and engagement experiments• Continuous learning: 10+ hours weekly invested in staying current with latest developments• Thought leadership: Regularly sharing knowledge at international conferences and podcasts🤝 What I can offer you:• Consulting - We'll tackle your growth challenges and develop a concrete action plan• Workshops - I facilitate ideation sessions using design thinking principles to leverage your organisational knowledge and innovate• Fractional Head Of Growth / Head Of Retention - For brands who aren't ready or are looking for a full-time Head of Growth / Head of Retention🎤 Speaking engagements:I share insights on:• Growth strategies• Innovation management• Leadership• EntrepreneurshipIf you are a Founder or Executive wondering how to drive sustainable growth for your business, I'm always excited to exchange thoughts and ideas.📩 Reach out for a growth-focused conversation.#GrowthConsultant #Growth #FractionalHeadofGrowth #FractionalHeadofRetention
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Product Growth Consultant And FounderIo Growth LabBerlin, De
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Growth Consultant And FounderIo Growth LabBerlin, De
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FounderIo Growth Lab Oct 2024 - Present
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Growth AdvisorKayaka May 2023 - PresentKayaka is a community driven app designed for parents and caretakers of children aged 0-3 years old. Available for Android and iOS, Kayaka provides a personalised approach to early childhood development, offering a curated collection of hundreds of engaging activities. I am consulting Kayaka’s founders on growth marketing and product development opportunities. -
Global Head Of RetentionBlacklane Aug 2019 - Jun 2024Berlin, De• Global responsibility for activating, engaging, and reactivating B2C, B2B customers and Partners, on web and app, leading a team responsible for lifecycle marketing, rewards programs and customer insights• 75% increase in Activation rate of new customers on web and app through personalised lifecycles • 20% YoY increase in LTV through data-driven, customer-centric marketing automation and cross-channel campaigns• 40% increase in engagement by implementing rewards and gamification programs• Over 100% incremental revenue generated by retention initiatives -
Global Cx Senior ManagerMontblanc Apr 2019 - Jul 2019Hamburg, De• 180% incremental revenue growth generated by implementation of marketing automation, experimentation and personalisation at a global and local level • Future technology landscape definition, to enable marketing automation, personalisation, global journeys and local activations, incl. content automation and data lake • Innovation management and insight generation processes to enhance omni-channel customer experience using design thinking methodologies, in collaboration with Montblanc's Executive Board -
Global Crm ManagerMontblanc Feb 2017 - Mar 2019Hamburg, De• 60% increase in conversion by upgrading the design and tonality of global email marketing campaigns• Communication and technology blueprint for marketing automation implementation for Montblanc, involving over 60 stakeholders, in collaboration with Richemont• Data mining and launch of a behaviour-driven customer segmentation• Coaching 21 markets in CRM best practices and processes for insights generation
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Regional Crm ManagerKia Europe Aug 2014 - Jan 2017Frankfurt Am Main, De• Product Manager of Kia’s customer digital platform, responsible for the roll-out in 12 markets in less than 12 months and a 7-digit budget • Systems integration to automate processes, achieve a single customer view and enhance UX• UX redesign of the digital platform and development of over 15 new functionalities, operating a 2-week release schedule• Go-to-market strategy development including launch activities on Social Media, retail, international Motor Shows, and training assets for local use in the European markets, adopted by all participating markets -
Regional Network Development SpecialistKia Europe Jun 2012 - Jul 2014Frankfurt Am Main, De• Retail digitalisation strategy incl. consumer behaviour and technology trends, and e-commerce opportunities, which was embedded in the long-term regional business plan• Roll out of the Corporate Identity in 30 markets and across 2,000 Points of Sales and Service, exceeding the annual implementation targets for 2 consecutive years• YoY improvement in Customer and Dealer satisfaction through data collection process management, action plan development and follow-up with 30 markets
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Regional Network Development InternKia Europe May 2011 - May 2012Frankfurt Am Main, De
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Public RelationsImage Pr Mar 2009 - Apr 2009Bucharest, Ro• Conducted targeted research and developed pitch presentations• Created campaign advertorials for brands such as Nestle -
Pr And Event ManagementMark Makers Sep 2007 - Mar 2009• Organised events of up to 1,000 participants for brands such as SAP and public institutions• Organised press conferences and monitored press coverage • Developed website content and SEO strategy
Ioana Iordache Skills
Ioana Iordache Education Details
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ReforgeGrowth Series -
UdacityArtificial Intelligence
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UdacityArtificial Intelligence
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Ideo UInnovation
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UdacityDigital Marketing
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Aarhus UniversityMarketing
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Escp Business SchoolManagement/Marketing
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Academia De Studii Economice Din BucureștiAccounting And Computer Science
Frequently Asked Questions about Ioana Iordache
What company does Ioana Iordache work for?
Ioana Iordache works for Io Growth Lab
What is Ioana Iordache's role at the current company?
Ioana Iordache's current role is Product Growth Consultant and Founder.
What is Ioana Iordache's email address?
Ioana Iordache's email address is io****@****ane.com
What schools did Ioana Iordache attend?
Ioana Iordache attended Reforge, Udacity, Udacity, Ideo U, Udacity, Aarhus University, Escp Business School, Academia De Studii Economice Din București.
What are some of Ioana Iordache's interests?
Ioana Iordache has interest in Design, Technology, Cars, Innovations, Art, Education, Motorsport, New Technologies, Digitalisation Of Customer Exerience, Exploring The World.
What skills is Ioana Iordache known for?
Ioana Iordache has skills like Project Management, Public Relations, Business Strategy, Marketing Strategy, Crm, Management, Strategy, Online Advertising, Network Development, Market Research, Leadership, Research.
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