Ioana Pascan Email & Phone Number

Bucharest, Romania

MECRO SYSTEM is a leader for instrumental equipment, analytical, quality control, monitoring and nuclear and radiation protection instrumentation, medical radiological equipment,etcAtributions: BRAND MANAGER - www.drogheria.ro – an online store for natural, organic products: nutricious supplements, face and body care, food and house health products- Administrating and optimization of the old version of the online store - Coordinating, organising, planning and implementation for the digital campaigns(Email Marketing, SEO, Social Media)- Managing the support for the online customers - Managing analytics and providing analyses and reports on performance of channels and campaignes- Developing a portofolio with new product and suppliers- Creating and coordonating the new improved online store- Importing a new range of nutricious supliments SALES - Qlarivia 25 – a deuterium depleted water , a immaculate water with important benefits for the organism - Developing new business , negociations and support for the final customers (Romanian and foreigners)- Supporting the distributors at negociation, signing the exclusive contact to advertising and implementing the product on their market (Romanian and foreigners)- Promoting and advertising the brand to the specified channels

Bucharest, Romania

Introduced a highly effective marketing plan for the LAMONZA brand that included hosting special events, assigning a high-profile brand ambassador - Catalin Botezatu, drafting targeted promotional materials and securing positive media placement across magazines, websites and blogs.- Enhanced collaboration among social media, public relations, sampling, design and promotional item agencies to ensure a collaborative effort to meeting marketing goals.- Demonstrated tact and professionalism when communicating with media to influence positive exposure in blogs, impressive layouts in magazines and event coverage.- Contributed to the design of packaging for new products to appeal to targeted audiences.- Negotiated with magazines to secure competitive pricing and barters for product inserts.

Bucharest, Romania

Managed the development and execution of innovative, consumer-driven marketing strategies to promote six distinct brands: Touch antibacterial, Family care, Himalaya Herbals, Montagne Jeunesse, Titania and On Line. Directed a high-performing, results-driven marketing team of two professionals.- Collaborated with suppliers to draft marketing plans, negotiate appropriate campaign budgets, design promotional materials, and develop new products.- Instrumental in recommending appealing package designs for Apollo brands(such as Family care and Touch antibacterial) as well as Prival Label’s Carrefour and Mega Image.- Introduced promotional and branding strategy for new – Family care – that included hosting promotional launch events and instant-win contests, placing advisers at cosmetic departments, and designing appealing product shelf displays for stores.- Juggled negotiation of product insert details as well as coordination of agency services.

Bucharest, Romania

Enhanced brand development and positioning by creating profitable opportunities for multiple suppliers.- Stretched small budgets, securing strategic advertising such as product inserts and contests.- Designed, developed content, and administered a new website for Apollo brand.- Developed and distributed promotional materials including leaflets and brochures.

Bucharest, Romania

Specialized in building awareness for four pharmacy brands by establishing and maintaining solid relationships with partnering agencies for media, public relations, and graphics.- Organized events such as a Baby Expo, Kidex, pharmacist presentations to boost product sales.- Steered new marketing projects including brand articles, web contests, and e-mail campaigns.- Oversaw the production of marketing materials, including leaflets, flyers and promotional items.- Created opportunities to promote brands despite minimum budgets during a crisis period.- Designed the look and developed content for a user-friendly on-line shop.

Bucharest, Romania

Managed a portfolio of medium and large enterprises clients such as Sensiblu, Parmalat, Citypharma, and Cat music.- Increased sales by executing strategic campaigns to boost business and meet objectives.- Ensured sales team members executed all aspects of client campaigns according to plan.- Recruited and trained two highly effective sales teams

Bucharest, Romania

Directed all aspects of client campaigns for a portfolio of small and medium-sized clients that included Techteam, Mol Romania, Efi, Brand international, and Multigrafica.- Counseled clients on marketing strategies and ensured supplier adherence to contract terms.- Applied interpersonal skills to secure new suppliers for promotional items and printing.

Bucharest, Romania

Served as a marketing analyst charged with monitoring advertising on TV channels to gather data necessary to analyze results of marketing campaigns.