Ioana Popescu Email and Phone Number
Ioana Popescu work email
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Ioana Popescu personal email
Experienced marketer with a passion for driving business growth through innovative and strategic marketing initiatives. With over 16 years of experience in B2B tech marketing, I have a track record of success in developing and executing multi-channel marketing campaigns that deliver results, as well as effectively managing and growing key client accounts, providing strategic guidance and delivering exceptional service to ensure long-term partnerships. My expertise includes improving marketing operations and campaign execution, ABM and demand gen, and I have a deep understanding of the role data and analytics play in driving marketing effectiveness. Love fast-paced environments and enjoy collaborating with cross-functional teams to achieve shared objectives.
Harte Hanks Uk
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Marketing Services DirectorHarte Hanks Uk Apr 2016 - PresentHasselt, BeSocial Media Analytics, Business Intelligence, MarTech ConsultancyExperience in providing efficient integrated marketing services to large B2B clients
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Europe Operations DirectorHarte Hanks Sep 2012 - Apr 2016Chelmsford, Ma, Us- Management of integrated marketing operation, ranging from data and data management, analytics and business intelligence, social listening, marketing automation- Establish operational objectives for PM teams- Oversee that business practices are performed in accordance with client services policy- Ensure best in class services are provided and in alignment with most up to date industry trends- Issue management- Deliver formal and informal performance appraisals for staff- Prepare relevant reports and auditing current procedures to assess efficiency- Ensure results are provided on time and on budget- Creation of Statement of Work- Budget management and forecasting- Maintain client relationship- Support along with the Global Director the Quarterly Business Reviews and Service Level Agreement definitions- Participate in operations improvement and steering groups -
Project ManagerHarte Hanks Sep 2008 - Sep 2012Chelmsford, Ma, Us- 6 projects managed around data, analytics and social intelligence- Assessment of processes, suggest improvements, obtain maximum operational efficiency- Align processes and teams to innovative martech strategies- Staffing - Maintaining regular contact with clients- Issue management - Ensuring quality standards are met- Assessing team performance; establish objectives for the teams and projects- Coaching Team Leaders- Budget allocation
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Team LeaderHarte Hanks Sep 2006 - Sep 2008Chelmsford, Ma, Us- Evaluate efficiency of processes and assess gaps, bottle necks in order to ensure best in class results- Monitoring team knowledge assessment- Coach the team and organize team building events- Reporting to Center/Project Manager- Establishing team goals and objectives- Periodical evaluations of staff along with Center Manager- Maintaining contact with Marketing Managers on a regular basis- Creating and documenting team processes - Conduct yearly Security Audit
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Db AnalystHarte Hanks Jun 2006 - Sep 2006Chelmsford, Ma, Us- Selecting target audience for marketing campaigns- Post campaign analysis- Prepare target audience in specified format for agency use- Validate data privacy rules- Verify country specifics are applied- Execute Quality Check process- Provide consultancy on pending IBM briefs- Maintaining ID and security standards
Ioana Popescu Skills
Ioana Popescu Education Details
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Universitatea „Alexandru Ioan Cuza” Din IașiMarketing -
Colegiul "Costache Negruzzi", Iasi
Frequently Asked Questions about Ioana Popescu
What company does Ioana Popescu work for?
Ioana Popescu works for Harte Hanks Uk
What is Ioana Popescu's role at the current company?
Ioana Popescu's current role is Experienced Marketing Services Director | Driving Business Growth through Innovative Strategies like Marketing-as-a-Service | B2B Tech & Pharma Focused.
What is Ioana Popescu's email address?
Ioana Popescu's email address is io****@****nks.com
What schools did Ioana Popescu attend?
Ioana Popescu attended Universitatea „alexandru Ioan Cuza” Din Iași, Colegiul "costache Negruzzi", Iasi.
What skills is Ioana Popescu known for?
Ioana Popescu has skills like Database Marketing, Analytics, Direct Marketing, Marketing Automation, Lead Generation, Demand Generation, Multi Channel Marketing, Email Marketing, Campaign Management, Crm, Forecasting, Team Leadership.
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