Ioanna Rapti Email & Phone Number

Responsible for all ISOPLUS brands: SOLGAR ®, Mustela®, myelements & myelements sports, dr.organic, Optima & SOSKIN.

• Responsible for Solgar & Mustela
• Contribute to brand & marketing strategy formulation and implementation
• Plan and manage all marketing and communication activities (ATL, BTL, digital)
• Coordinate & implement promotional activities, trade shows, special events or sponsorship programs
• Measure results against predefined KPIs per medium to evaluate effectiveness of online and offline activities
• Participate in the conduction of market research studies

Athens, Greece

• Responsible for 5 Brands of CPL Division (Mustela, myelements, myelements sports, Optima, dr.organic)
• Contribute to brand & marketing strategy formulation and implementation
• Plan and manage all marketing and communication activities of the CPL Division (ATL, BTL, digital)
• Coordinate & implement promotional activities, trade shows, special events or sponsorship programs
• Measure results against predefined KPIs per medium to evaluate effectiveness of online and offline activities
• Participate in the conduction of market research studies

Responsible for the 5 Brands of the CPL Division (Mustela, myelements, myelements sports, Optima & dr.organic). - Contribute to marketing strategy formulation and implementation.- Plan and develop marketing plans and campaigns on-line (digital) and off-line (radio, print) for all brands, and all PR and sponsorship activities- Evaluate and report.

Athens

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests

Athens

Create, plan, organize, develop, implement, measure and report Social Media & Online Strategy and Activities. Create and maintain Content Calendars and all online Content. Proofreading, plan and implement SEO/SEM tactics. Activate and engage community through all social netwroks.

Initiate, plan, organize, develop, implement, measure and report offline and online marketing campaigns. Research and analyze competition, new product development and launching. Plan, organize, and implement Social Media Strategy.

Create and maintain Content Calendars for several industries

Athens

03/2008 - 09/2009: Editor at NATURA, monthly freelance newspaper06/2008 - 11/2010: Editor at Ygeia & Evexia, monthly health magazine09/2009 - 11/2010: Editor in Chief at Metrocity, monthly freelance newspaper

Executive Mba

Bachelor'S Degree, Journalism & Mass Media Communication