Ioanna Ritsoni Email & Phone Number

Digital Marketing agency providing website design & development and online marketing services

Greater Los Angeles Area

8 week Filmmaking course with courses in Directing, Cinematography, Writing and Editing

Greater New York City Area

• Worked with the Sales, Creative and Marketing leadership on the brands’ digital presence to drive qualified leads• Developed the weekly Social Calendar and assisted in the creation of Sales Newsletters geared to C-suite and investors

Athens, Greece

Responsible for sourcing, purchasing, marketing (packaging), shipment tracking, pricing and store distribution for a range of products

Athens, Greece

• Led the creation of process enabling suppliers to check payments balance and history online.• Compiled the contact information database for more than 200 suppliers and documented the process shared and used since then by employees and suppliers.• Led the decentralization of decision-making by allocating responsibilities to mid-level management and store employees.

Athens, Greece

The largest Greek retailer focusing on toys, baby items, stationary, seasonal and home products. 77 stores in Greece and Balkans. 40% share of Greece’s toy market. $1bn turnover in 2017.• Received a 72% salary increase for outstanding performance. Restructured the company’s website, creating content for more than 3,000 products and reorganizing product categories for a more efficient user experience.• Achieved 40% increase of website unique visitors by email marketing through 70% more email campaigns and 5% CTR increase via improvements in subject content and layout.• Redesigned the newsletter in consistency with the company’s brand identity and created monthly plans and campaign subjects.• Determined sending frequency based on high value dates and times and used Google Analytics to track campaign performance and revise strategy.• Eliminated human error and reduced working time for website content update by 40%, via automating the process of batch editing and content upload, in cooperation with IT.• Reduced daily email intake of customer inquiries and non-order submission related calls by 90%, via the FAQ section creation and the shipping and return policies revision.• Reduced customer service operating expenses by over 60% and increased customer satisfaction via monitoring customer service productivity metrics and suggesting the establishment of in-house call center operations. Coached outsourced customer service team with creation of sales scripts and delivery of trainings on cross-selling.• Improved suggestion of complimentary purchases, via conducting customers’ basket analysis and working with the website developer to refine algorithm.

Geneva Area, Switzerland

Assisted the Asset Management team in constructing the optimal portfolio of high net worth individual clients based on their liquidity needs, risk tolerance and investment horizon

• Assisted the back office in bond trades of the Beta Bond Fund and in the sales of its units to investors. Followed up proper settlement of trades especially for bonds. • Worked with the research team to prepare reports on major Greek retail companies following a bottom-up approach and fundamental analysis to prepare the data. Marketed findings to institutional clients to generate revenues.

Ms Integrated Marketing, Major Digital Marketing

Bsc Economics

Coursework focus: Quantitative Methods, Theory and Macroeconomic Policy Dissertation topic: “The sovereign debt crisis and sustainability.

Higher Level Mathematics, Economics And History