- Coordinate within the agile principles the Fixed Value growth agile team, a multi-functional team of experts, responsible for safeguarding and increasing fixed base value through the CVM approach and sustaining market share leadership.- Responsible for value growth strategy, value propositions, and targeted initiatives to secure fixed base revenue, and increase retention and customer satisfaction.- Perform deep-dive customer base analysis to identify new opportunities and revenue streams.- Report key performance KPIs to stakeholders and the top management team.- Work within the Agile framework in cooperation with the company’s other tribes: Mobile postpaid, prepaid, FMC, B2B, IT, and Technology to expand business opportunities and achieve company goals.

- Led a product team responsible for all aspects of product development and marketing activities in cooperation with IT development teams, Marketing and communications, and CRM teams. - Responsible for key marketing and business metrics, budget forecast, and reporting main performance KPIs to the top management team regularly.- Special focus on pricing strategy to secure and exploit the best possible value development opportunities.- Work cross-functionally closely with CRM campaigning and channel management teams to successfully implement the most efficient product life cycle management plan.- Deep understanding of customer experience, as part of the CRM team for more than 7 years, especially in identifying and filling product gaps, generating new ideas that grow market share, and improving customer experience with individual propositions.

- Led CVM team of campaign managers responsible for designing and executing campaigns toward postpaid mobile and fixed customer base to maximize success and conversion rates to increase customer value and satisfaction. - Perform data analytics to extract meaningful insights and identify sub-segments of existing or potential customers to be targeted with new value propositions.- Create and execute direct marketing campaigns to support the go-to-market plans.- Co-develop with IT new campaign capabilities and functionalities to improve campaign effectiveness and efficiency (CCMS platform, SIEBEL campaign system, Big Data)

- Responsible for the development and execution of fixed telephony base retention strategy, initiatives, and performance KPIs reporting to the top management team.- Coordinate retention initiatives across multiple functions including, Marketing, Sales, Telemarketing, and Digital customer touch points.- Ensuring proactive retention offers remain competitive to proactively engage customers to improve adoption, satisfaction, and lifetime value.

- Lead product team responsible for developing and commercial launching of an innovative bundle ADSL product “OnDSL Kit” achieving a 33% market share in the 1st year.- Work with Sales and branding team to achieve maximum brand awareness, co-ordinate merchandising team to increase sales points product exposure, sales, and customer awareness. - Analyze market trends, consumer behavior, and competitor activities in co-operation with major market research agencies to identify growth opportunities and adapt brand strategies accordingly.

- Lead Postpaid Brand team responsible for the development and execution of communication plans and brand campaigns, with an annual budget 6M€, for VF VAS brand building, business growth, and OMNI channel development, implementing international brands’ business strategy.- Report on the performance of brand initiatives, using data and KPIs to evaluate success and make informed recommendations for improvements to the top management committee.- Lead and define key marketing and business metrics, forecast, and analyze business impact, and oversee ongoing reporting.

- Responsible for the development (in cross-functional teams with IT, Tech teams) and commercial launch of new services like: Ringtones (the 1st of its kind to be launch in the Greek market) securing VAS budget.- Supervised in collaboration with Vodafone Group project teams, international projects: Assisted Roaming, Global Unification of SIM cards, Ferrari & F1 Services.

Responsible for the development and implementation of new quality testing process for improving chocolate products condition in the points of sale. The new process had a 11% reduce to related complains.

Sales representative of Institute’s patent products with foreign customers.