Ioannis Drakakis Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

Leading all retail consumer oriented marketing activities in EE by identifying and building the stories we bring to life, through competitive advantages of deep consumer insights and data in order to deliver a seamless consumer experience and achieve greater consumer satisfaction. Driving retail brand initiatives, building consumer research programs and maximizing volume of sell out support in line with retail strategy

Greece

Athens, Attiki, Greece

• Product Management Yamaha Land division (Motorcycles, ATV, Side by Side and Golf Cars).• Product Strategy, purchase plans, pricing, negotiation, budgeting, sales targets. • Brand Management including event management, co-marketing actions• New business development • Trade Marketing • Marketing Strategy • Market analysis – Needs & trends• Strategic planningKEY ACCOMPLISHMENT:• 1st place in Europe in the highly acclaimed Yardbuilt competition. Using the appropriate marketing strategy, we finished top overtaking much bigger in population and motorcycle culture countries. • New business development - Yamaha Golf Car business unit from 2017 onwards. • Successfully executed the highly acclaimed MT Tour event four years in a row, with exceptional results and a steady increase of success. In 2017 the MT Tour took place in 5 cities in Greece and received more than 1000 riders. • Awarded two years in a row in the annual company meeting for key successful projects.

Greece

• PRODUCT MANAGER - CONSUMABLESResponsible for the Consumables Product line with some of the responsibilities to be listed below: Sourcing and Negotiating on purchasing prices and quantities Product Placement and pricing strategySuppliers' performance measurement and relationship managementMarket Analysis to ensure the appropriate Product strategy to maximise sales Organizing and supervising promotional and marketing activities Product merchandising to maximize Product visibility and the communication of USPs. Exploiting and identifying new market trends and products, identification of market opportunitiesBriefing and training the Sales team to define new product requirements and key selling points PRODUCT MANAGER - SANITORIAL / JANITORIAL Launched a new product category with 150 SKUs in a brand-new market for the company. That included but not limited to market research and analysis, product mix building, OEM building, supplier negotiation, strong sales training and successful market it. Market Research, stock analysis and increase of the product mix based on the market and customer needs. • Product Manager – StationeryProduct strategySupplier managementMarketing managementProduct developmentStock managementMerchandisingNew business developmentMarket analysis• Buyer - StationeryStock controlSupplier managementKEY ACCOMPLISHMENT:• Steady growth within the Company and ending up managing one of the highest turnover categories of the Company. • Introducing a new Product category, Sanitorial Janitorial and within 2 years of growth, having a full line up of around 350 SKUs and more than 2million euros turnover. • Consulting other Product categories during high profile oversees exhibitions

United Kingdom

CATEGORY MANAGER - FACILITIES Main duties include tendering, contract negotiating and drawing, supplier management, KPIs and SLAs monitoring. Developing all tendering documentation required for pre-qualification, invitation to tenders, tender evaluation and award recommendation.Being pioneer in using the electronic eTendering and eProcurement system that radically changed the status quo of the tender process inside the Company. Engage with relevant business and procurement stakeholders during strategy development, strategy and tender execution and project implementation to ensure alignment and support. Engage with relevant business stakeholders to keep track of and connection with business priorities and use this knowledge in our procurement strategy.

Heraklion

Master'S Degree (Msc), Management

Bachelor'S Degree (Bsc), Economics