Ioannis Kalaitzakis Email & Phone Number

Greece

Athens, Attiki, Greece

Thessaloniki, Central Macedonia, Greece

Thessaloniki, Central Macedonia, Greece

Cyprus

- Managed a wide portfolio of alcoholic & non-alcoholic brands (Including: Campari, Aperol, Ouzo 12, Jose Cuervo, Wild Turkey, Bushmills, Disaronno, Shark, Agros Natural Mineral Water, Surgiva, ENA Juices, QUOKA Iced Coffee)- Directed successful preparation and implementation of Brand Plans & Distribution Strategies for all Portfolio Brands-Directed preparation and control of A&P annual budgets -Managed and secured successful development of a team of 4 brand managers -Made sure the portfolio's KPIs were set and successfully met (Gross Sales, GP, Volumes, Brand Health KPIs)-Conducted research for enhancing portfolio with new products and categories that were aligned with Group Portfolio Strategy -Prepared Business Cases for evaluation and introduction of new Products and/or categories-Designed and directed NPD plans and processes for development of Own Brands-Managed mutually productive and beneficial relationships with key Principals -Managed effective collaboration with partnering agencies (Digital, Media, Research, Production)

Athens, Greece

 Owned, planed and executeed annual Trade Marketing strategy and plans Prepared and overshaw department’s budget and A&P budget to ensure efficient spending Evaluated effectiveness of all activations against pre-agreed KPIs to drive greater efficiencies and generate a Best Practice Library for the company Planned, lead and evaluated the in-store launch of new, high margin products and categories Supervised, coached and assessed a team of 4 employees Ensured that the Trade Marketing team effectively worked together with the rest of the organization and secured support and team work for all its initiatives Designed marketing plan to enhance “Public School of Retail” brand awareness and optimized network training schemes to meet strategic goals, managing a team of 7 trainers (fixed term)

Aghios Stefanos, Attica

 Designed and implemented the annual trade marketing plan Contributed to the development of a best in class Trade Marketing Team; coached and developed individuals ensuring that they were highly engaged Prepared and monitored the department’s annual budget Held the overall responsibility for major projects: - Remodeling of flagship stores and 36 new store openings- In store launching of new product categories and merchandising planning- Remodeling and re-launch of the toys category- Merchandising optimization of mobile accessories  Planned and supervised implementation of BTL marketing campaigns Liaised with the advertising agency and key suppliers  Designed, updated and introduced “look & feel” merchandising manual guidelines Designed and activated co-op agreements with key vendors in all product categories (i.e. books, toys, IT, S&V, gifts) Monitored all in-store marketing communications media Led the Mystery Shopping research design and implementation

Aghios Stefanos, Attica

 Headed the project management for 86 stores opening and remodeling Managed a team of 2 Controlled the annual BTL budget Participated in the annual trade marketing plan preparation Executed trade marketing campaigns Designed, implemented and evaluated co-op merchandising deals Held the overall responsibility for the market research, evaluation and implementation of new in-store marketing technologies and materials (Digital Signage, Scent & Sound Marketing, New POP and POS systems) Liaised with advertising agencies and marketing material suppliers

Aghios Stefanos, Attica

 Executed the BTL annual marketing plan activation management Developed and evaluated the look & feel guidelines  Activated the annual marketing plan for the corporate website Co-ordinated trade marketing activities

Lykovrysi, Attica

 Participated in the annual marketing plan preparation Controlled the annual marketing budget  Managed media, PR, media buying & panning Monitored competition  Co-ordinated corporate website (content generation and update) Designed and implemented (copy writing and creative concept) print marketing material (brochures, magazine & newspaper ads, direct marketing mailings) and products packaging design Planned and coordinated events

Metamorphosis, Attica

 Acted as Branding Supervisor for own labels: @work, connect, sentio, Turbo-X Held the overall responsibility for all advertising aspects, including media planning, creative, copywriting, concept development, product photo shootings and communication with advertising agencies Designed and implemented the specialized product catalogue Involved in marketing events planning & coordination, new product development, trade marketing projects

 Participated in the development of marketing initiatives

Msc Marketing Management, Marketing

Ba Hons Business Studies, Business & Management: Focus On Marketing