Having successfully completed my graduate studies at the University of Athens on Communication and Mass Media and obtaining professional experience in the Media field, I felt the need to broaden my horizons and live the experience of studying abroad. During my Master's studies, I acquired thorough insights into consumer culture theory, brand building and marketing strategies, learning simultaneously how to apply these perceptions into innovative ventures and marketing campaigns. Furthermore, I have learnt how to identify trends, opportunities and threats, as well as gain an in-depth understanding on the complexity of the globalized and interdependent world. Studying in Sweden and more specifically in the student city of Lund, gave me the opportunity to interact with a vast number of international people and gain insights on different mentalities and cultures. This unprecedented life experience totally shifted my mindset and led me in the field of Civil Society Organizations, where I have been working for the last 6 years. The top 3 qualities that motivate me in reaching my full potential are: empathetic approach, team spirit and trust.