**Social Media Marketing**May 2021 - July 2022- Increased Xiaohongshu following by over 10,000 and achieved a 20% increase in website traffic through targeted social media campaigns.- Developed and launched a new social media strategy that resulted in a 30% increase in engagement across all platforms.- Managed a team of social media specialists and oversaw the creation and execution of all social media content.**Private Studio**September 2022 - Current**New Media Operations**- Increased Xiaohongshu following by over 10,000 by creating and executing high-quality content that resonated with the target audience.- Managed all aspects of the Xiaohongshu account, including content creation, scheduling, and engagement.- Analyzed data and insights to track performance and inform future campaigns.