Iola Stephanie Barde
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Iola Stephanie Barde Email & Phone Number

A seasoned brand manager + digital marketing manager | Storyteller | Agile | Mentor at Allurion Technologies
Location: France, France, France 11 work roles 2 schools
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Role
A seasoned brand manager + digital marketing manager | Storyteller | Agile | Mentor
Location
France, France, France
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Iola Stephanie Barde is listed as A seasoned brand manager + digital marketing manager | Storyteller | Agile | Mentor at Allurion Technologies, a company with 98 employees, based in France, France, France. AeroLeads shows a matched LinkedIn profile for Iola Stephanie Barde.

Iola Stephanie Barde previously worked as Head of CRM and Marketing Automation at Allurion Technologies and Product Owner, Brands Websites at Ontex. Iola Stephanie Barde holds Mba, Digital Marketing Strategy from Emlv - École De Management Léonard De Vinci.

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Allurion Technologies

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About Iola Stephanie Barde

Extensive experience in brand management and digital marketing from various international companies in different industries; With an MBA in Digital marketing strategy. 13-year proven track record in marketing where I have launched, revitalized, and managed global and local brands. I am relentless in pursuing progress and achieving results. I am a passionate worker, a mentor with commendable work ethics. I, myself, am a brand that is synonymous with high quality and thoroughness. With permit to work, no sponsorship is needed later on.#marketing #brandmanagement #productmanager #brandmanager #digitalmarketingmanager #international #pharma #beauty #skincare #innovation #crm #emailmarketing #website #cms #experienced #personalcare #fmcg #agile #datadriven #P&L

Listed skills include Project Management, Product Development, Jira, Html5, and 10 others.

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Iola Stephanie Barde's current company

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Allurion Technologies
Allurion Technologies
A seasoned brand manager + digital marketing manager | Storyteller | Agile | Mentor
natick, massachusetts, united states
Website
Employees
98
AeroLeads page
11 roles

Iola Stephanie Barde work experience

A career timeline built from the work history available for this profile.

Head Of Crm And Marketing Automation

Current

Paris, Île-de-France, France

Leads planning, implementation, and evaluation of Marketing Automation (B2C lead nurture, dedicated emails, workflows, AB testing, landing pages, lead scoring), digital consumer journey, and marketing stack improvement.

Jan 2022 - Present

Product Owner, Brands Websites

Paris, Île-de-France, France

- Liaised between marketing and development teams (UX/UI designers and developer).- Launched 2 websites (in 7 different languages), 2 new web pages, and 2 new features.- Tested, updated, edited, and translated brand websites using the WordPress CMS platform.- Wrote user stories and managed the backlog.- Analyzed and presented website analytics reports to.

Apr 2021 - Sep 2021

Digital Activations Manager

- Brought consumer engagement online due to Covid. Led conceptualization, testing, and launch of 3 consumer websites developed simultaneously within a period of 6 months. - Conducted numerous User Acceptance Training (UAT) and A/B testing, set and hit success measures, built and maintained adult smoker database, analyzed data collected from various.

Aug 2019 - Oct 2020

Consumer Engagement Manager (Content Dev'T And Planning)

- In charge of delivering brand messages to the target market through different consumer engagements including events, general trade activations, etc. - Led the development, execution, and evaluation of online and offline consumer engagements that were implemented in small, medium, and large scale events comprising of anywhere between 100 to 3,000.

May 2018 - Aug 2019

Category Head, Business Solutions

- Led retail and logistics verticals. Provided various solutions to business owners (M2M, SaaS, managed ICT).- In-charge inculcating eCommerce to SMEs. Onboarded start-ups to use digital solutions including: marketplace (Takatak), DIY website (Zeendo), digital marketing tools (Facebook for business), and digital payment solutions (PayMaya). - Conducted.

Nov 2015 - Apr 2018

New Product Development Manager

NCR - National Capital Region, Philippines

- Established this new group focusing on new product development (NPD) for the personal care business. Created and continuously improved processes, business documents, and stage gates. - Launched more than 50 new products including new brands, line extensions, reformulations, and new SKUs that delivered incremental revenue. - Led end-to-end development and.

Feb 2015 - Oct 2015

Product Manager, Oral Care Category

NCR - National Capital Region, Philippines

- Designed product architecture of oral care business geared towards an untapped proposition which is key in establishing differentiation.- Remodelled marketing plan during the second semester to streamline programs that have a direct impact on sales and demand. This resulted to improved brand awareness, conversion and healthy trade inventory thus leading.

Feb 2014 - Feb 2015

Assistant Product Manager, Skincare

NCR - National Capital Region, Philippines

- Revitalized Topicals’ business through programs hinged on customer experience aligned with brand strategy and pioneered “Myra Big Beauty” nationwide promo which resulted in a significant increase in awareness, trial, and conversion.- Launched above-the-line campaign of Myra VitaWhite Whitening Hand & Body lotion through a unique go-to-market strategy.

Feb 2012 - Jan 2014

Product Associate, Skincare

NCR - National Capital Region, Philippines

- Implemented trade launch of Myra VitaWhite Whitening Hand and Body lotion to ensure saturation which served as the foundation of above-the-line and below-the-line campaign.- Established a new market for Myra VitaQuench dry skin lotion by initiating cross-divisional partnership through the application of knowledge gained in CRM regarding Diabetic.

Feb 2011 - Jan 2012

Customer Relationship Management (Crm) Associate

NCR - National Capital Region, Philippines

- Immersed with Ethical and Consumer divisions, and Medical Regulatory Affairs (MRA) to craft relevant wellness offers per identified key segment.- Co-led the redesign of the CRM program by conducting an extensive feasibility study that quantified potential business and led infrastructure development with Corporate IT.- Implemented a corporate Equity.

Aug 2009 - Jan 2011

Customer Relationship Management (Crm) Specialist

NCR - National Capital Region, Philippines

- Transformed the call center agents to “Unilab employees” by personally conducting product training, authored spiels, and facilitated one-on-one mock call training.- Collaborated with ethical and consumer divisions within Unilab to gain program support that encouraged repeat purchase and increase in the consumer database.- Initiated cleaning and.

Aug 2007 - Jul 2009
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2 education records

Iola Stephanie Barde education

FAQ

Frequently asked questions about Iola Stephanie Barde

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What company does Iola Stephanie Barde work for?

Iola Stephanie Barde works for Allurion Technologies.

What is Iola Stephanie Barde's role at Allurion Technologies?

Iola Stephanie Barde is listed as A seasoned brand manager + digital marketing manager | Storyteller | Agile | Mentor at Allurion Technologies.

Where is Iola Stephanie Barde based?

Iola Stephanie Barde is based in France, France, France while working with Allurion Technologies.

What companies has Iola Stephanie Barde worked for?

Iola Stephanie Barde has worked for Allurion Technologies, Ontex, Philip Morris International, Pldt Enterprise, and Unilab, Inc..

Who are Iola Stephanie Barde's colleagues at Allurion Technologies?

Iola Stephanie Barde's colleagues at Allurion Technologies include Miguel Ángel Encinar Fuentes, Alison Aim, Brad Walker, Alejandro Verdín Acebal, and Phillip Le.

How can I contact Iola Stephanie Barde?

You can use AeroLeads to view verified contact signals for Iola Stephanie Barde at Allurion Technologies, including work email, phone, and LinkedIn data when available.

What schools did Iola Stephanie Barde attend?

Iola Stephanie Barde holds Mba, Digital Marketing Strategy from Emlv - École De Management Léonard De Vinci.

What skills is Iola Stephanie Barde known for?

Iola Stephanie Barde is listed with skills including Project Management, Product Development, Jira, Html5, Google Search Console, Search Engine Marketing, Wordpress, and Hotjar.

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