Iola Stephanie Barde Email & Phone Number

Paris, Île-De-France, France

Leads planning, implementation, and evaluation of Marketing Automation (B2C lead nurture, dedicated emails, workflows, AB testing, landing pages, lead scoring), digital consumer journey, and marketing stack improvement.

Paris, Île-De-France, France

- Liaised between marketing and development teams (UX/UI designers and developer).- Launched 2 websites (in 7 different languages), 2 new web pages, and 2 new features.- Tested, updated, edited, and translated brand websites using the WordPress CMS platform.- Wrote user stories and managed the backlog.- Analyzed and presented website analytics reports to clients by interpreting data collected in Google Analytics, Google Search Console, and Hotjar.- Worked in a Scrum / Agile… Show more - Liaised between marketing and development teams (UX/UI designers and developer).- Launched 2 websites (in 7 different languages), 2 new web pages, and 2 new features.- Tested, updated, edited, and translated brand websites using the WordPress CMS platform.- Wrote user stories and managed the backlog.- Analyzed and presented website analytics reports to clients by interpreting data collected in Google Analytics, Google Search Console, and Hotjar.- Worked in a Scrum / Agile environment.Note: Internship was mandatory to validate my diploma. Show less

- Brought consumer engagement online due to Covid. Led conceptualization, testing, and launch of 3 consumer websites developed simultaneously within a period of 6 months. - Conducted numerous User Acceptance Training (UAT) and A/B testing, set and hit success measures, built and maintained adult smoker database, analyzed data collected from various channels (Google Analytics, Google Data Studio, Scanpack, SPICE CRM, Sprinklr, Power BI), led reporting, and pivoted accordingly to achieve… Show more - Brought consumer engagement online due to Covid. Led conceptualization, testing, and launch of 3 consumer websites developed simultaneously within a period of 6 months. - Conducted numerous User Acceptance Training (UAT) and A/B testing, set and hit success measures, built and maintained adult smoker database, analyzed data collected from various channels (Google Analytics, Google Data Studio, Scanpack, SPICE CRM, Sprinklr, Power BI), led reporting, and pivoted accordingly to achieve targets. - Implemented automated marketing communications and CRM for Email and SMS marketing. - Managed call center as part of delivering quality customer experience.- Crafted digital strategies to help increase smoker database and co-led migration of conventional cigarette database members to iQOS by experimenting on different scenarios.- Led several cross-functional teams (IT, Information Security, Legal, Data Privacy Officer, Procurement, and Risk and Compliance) to deliver and enhance consumer engagement given tight regulations.- Mentored 4 direct reports and managed a budget of more than 1mio euros Show less

- In charge of delivering brand messages to the target market through different consumer engagements including events, general trade activations, etc. - Led the development, execution, and evaluation of online and offline consumer engagements that were implemented in small, medium, and large scale events comprising of anywhere between 100 to 3,000 attendees.- Led the development, production, and allocation of merchandising materials for bars, clubs, and other legal-aged meeting points… Show more - In charge of delivering brand messages to the target market through different consumer engagements including events, general trade activations, etc. - Led the development, execution, and evaluation of online and offline consumer engagements that were implemented in small, medium, and large scale events comprising of anywhere between 100 to 3,000 attendees.- Led the development, production, and allocation of merchandising materials for bars, clubs, and other legal-aged meeting points nationwide (more than 500 outlets).- Conducted several fieldworks to look for insights and opportunities on how to better and effectively deliver brand messages.- Initiated and drove the digital transformation of PMI’s consumer engagement by changing and improving systems and tools, ways of working, and defining long-term objectives. - Mentored 7 direct reports and managed a budget of more than 6mio euros. Show less

- Led retail and logistics verticals. Provided various solutions to business owners (M2M, SaaS, managed ICT).- In-charge inculcating eCommerce to SMEs. Onboarded start-ups to use digital solutions including: marketplace (Takatak), DIY website (Zeendo), digital marketing tools (Facebook for business), and digital payment solutions (PayMaya). - Conducted regional eCommerce talks, organized events (e.g. cashless bazaar), and initiated partnerships to help with their digital adoption. -… Show more - Led retail and logistics verticals. Provided various solutions to business owners (M2M, SaaS, managed ICT).- In-charge inculcating eCommerce to SMEs. Onboarded start-ups to use digital solutions including: marketplace (Takatak), DIY website (Zeendo), digital marketing tools (Facebook for business), and digital payment solutions (PayMaya). - Conducted regional eCommerce talks, organized events (e.g. cashless bazaar), and initiated partnerships to help with their digital adoption. - Conceptualized and launched the Smart city campaign of PLDT-Smart group in collaboration with the National Disaster Risk Reduction Management Council (NDRRMC) to help improve the response time of local governments during disasters.- Actively engaged with different technology start-ups and evaluated their solutions to find a fit in the product portfolio. - Managed and mentored 5 direct reports. Show less

Ncr - National Capital Region, Philippines

- Established this new group focusing on new product development (NPD) for the personal care business. Created and continuously improved processes, business documents, and stage gates. - Launched more than 50 new products including new brands, line extensions, reformulations, and new SKUs that delivered incremental revenue. - Led end-to-end development and product launch by working with cross-functional teams including Market research, Research & Development, Sourcing Materials… Show more - Established this new group focusing on new product development (NPD) for the personal care business. Created and continuously improved processes, business documents, and stage gates. - Launched more than 50 new products including new brands, line extensions, reformulations, and new SKUs that delivered incremental revenue. - Led end-to-end development and product launch by working with cross-functional teams including Market research, Research & Development, Sourcing Materials Management group, Finance, Trade Marketing, and Distribution. - Wrote packaging texts, approved packaging materials, tested and recommended prototypes for commercial production. - Led COGS reduction efforts.- Quantified business potential and sought approval of CFO to allow for mass production. - Conducted multiple trendspotting both locally and internationally, crafted and tested product concepts, initiated FGDs and one-on-one interviews.- Managed and mentored 2 direct reports and a budget of ~800K euros. Show less

Ncr - National Capital Region, Philippines

- Designed product architecture of oral care business geared towards an untapped proposition which is key in establishing differentiation.- Remodelled marketing plan during the second semester to streamline programs that have a direct impact on sales and demand. This resulted to improved brand awareness, conversion and healthy trade inventory thus leading to over achievement of sales target for year-to-date 2015.- Reduced risk for total business by initiating variant line-up review and… Show more - Designed product architecture of oral care business geared towards an untapped proposition which is key in establishing differentiation.- Remodelled marketing plan during the second semester to streamline programs that have a direct impact on sales and demand. This resulted to improved brand awareness, conversion and healthy trade inventory thus leading to over achievement of sales target for year-to-date 2015.- Reduced risk for total business by initiating variant line-up review and eliminating over 200K euros of potential risk. Show less

Ncr - National Capital Region, Philippines

- Revitalized Topicals’ business through programs hinged on customer experience aligned with brand strategy and pioneered “Myra Big Beauty” nationwide promo which resulted in a significant increase in awareness, trial, and conversion.- Launched above-the-line campaign of Myra VitaWhite Whitening Hand & Body lotion through a unique go-to-market strategy that resulted in over achievement of year 1 sales target.- Defined and started the development of strategic product innovations and… Show more - Revitalized Topicals’ business through programs hinged on customer experience aligned with brand strategy and pioneered “Myra Big Beauty” nationwide promo which resulted in a significant increase in awareness, trial, and conversion.- Launched above-the-line campaign of Myra VitaWhite Whitening Hand & Body lotion through a unique go-to-market strategy that resulted in over achievement of year 1 sales target.- Defined and started the development of strategic product innovations and improvements that will drive face and body business. Show less

Ncr - National Capital Region, Philippines

- Implemented trade launch of Myra VitaWhite Whitening Hand and Body lotion to ensure saturation which served as the foundation of above-the-line and below-the-line campaign.- Established a new market for Myra VitaQuench dry skin lotion by initiating cross-divisional partnership through the application of knowledge gained in CRM regarding Diabetic patients.- Implemented the Myra VitaWhite Whitening Facial moisturizer nationwide promo half the standard lead time and met target… Show more - Implemented trade launch of Myra VitaWhite Whitening Hand and Body lotion to ensure saturation which served as the foundation of above-the-line and below-the-line campaign.- Established a new market for Myra VitaQuench dry skin lotion by initiating cross-divisional partnership through the application of knowledge gained in CRM regarding Diabetic patients.- Implemented the Myra VitaWhite Whitening Facial moisturizer nationwide promo half the standard lead time and met target above-the-line launch. Show less

Ncr - National Capital Region, Philippines

- Immersed with Ethical and Consumer divisions, and Medical Regulatory Affairs (MRA) to craft relevant wellness offers per identified key segment.- Co-led the redesign of the CRM program by conducting an extensive feasibility study that quantified potential business and led infrastructure development with Corporate IT.- Implemented a corporate Equity program through the Dapat Unilab campaign and brand-building CRM program through Run United.

Ncr - National Capital Region, Philippines

- Transformed the call center agents to “Unilab employees” by personally conducting product training, authored spiels, and facilitated one-on-one mock call training.- Collaborated with ethical and consumer divisions within Unilab to gain program support that encouraged repeat purchase and increase in the consumer database.- Initiated cleaning and segmenting of Unilab Health Access Database by strategically grouping customers based on purchase habit, product usage, life stage, and… Show more - Transformed the call center agents to “Unilab employees” by personally conducting product training, authored spiels, and facilitated one-on-one mock call training.- Collaborated with ethical and consumer divisions within Unilab to gain program support that encouraged repeat purchase and increase in the consumer database.- Initiated cleaning and segmenting of Unilab Health Access Database by strategically grouping customers based on purchase habit, product usage, life stage, and created a customized product offering. Show less

Mba, Digital Marketing Strategy

M2

Bachelor'S Degree, Major In Integrated Marketing Communications (Imc)

M1