Ivan Omelchenko Email & Phone Number

Kharkiv, Kharkiv Oblast, Ua

United States

United States

Since 2016 I’ve focused on my own practice in marketing consulting for B2B. My services cover almost all areas of marketing:> Integrated marketing, including marketing strategy> Email marketing and marketing automation> Content marketing> Account-based marketing> CRM marketing> Direct Mail marketing > etc.As a Project Manager, I searched and supervised contractors for design websites and landing pages for all target segments and groups of products and their promotion (SEO, PPC, Remarketing). My responsibilities included manage design:- structure- selling texts - visual design- layout and programming- content filling- testingIn addition, I managed the implementation all others marketing activities

In 2014 I became a independent consultant and helped trading companies to build sales department: - Implemented KPI, wage system and standards for sales department - Consulted to implement best sales practices from the best managers and organize internal education for salesforce - Designed scripts for sales departments for engagement and service clients - Selected and implemented CRM

Ukraine

In 2010 I continued work in sales at B2B distributor Electron-Expert Ltd. My duties included finding and engaging clients, implementing digital sales channels (website, marketplaces, bulletin boards). Using my analytical skills I researched alternative markets and developed a new line of business.In April 2011 I was promoted as a Head of sales department and then as Chief Commercial Officer (CCO). I managed a team with up to 14 members: - Searched and recruited salesforce staff - Made plans and control of sales and business trips - Organized education - Launched and managed a remote officeMy marketing area of responsibility was: - Analyzing of the reasons for the loss of customers and the motives for acquiring new customers - Managing launch corporate website - Implementing CRM system - Organizing of participation in specialized exhibitions and creation marketing materials for themFrom 2013 I supervised companies finance: Current Asset Balance, Financial plan/fact, Cash flow budget

Ukraine

I started my career in 2008 as a sales manager in pharmaceutical company Apteka95. I was responsible for sales of industrial equipment to pharmaceutical factories, promotion on the web and preparation of marketing materials.

Master’S, Finance

Master’S, Power Engineering