• Active member of the Iberian Leadership Team reporting to General Manager,Revenue : 170M€ , Team:140 people.• As a sales director of the Fast Growth channel, I have been appointed for the design and implementation of this new channel that groups channels such as Regional Supermarkets, Wholesale, C&C, Traditional, Impulse, Food service and all the business of the Canary islands .• Develop and execute sales strategies to achieve revenue and profitability goals• Accelerate business growth. analyzing market and customer trends to identify opportunities, aligning business performance and customer satisfaction.• Sales Management, instilling a can-do attitude and culture of excellence. • Drive partnership. Engage with key stakeholders base on customer relationship management(CRM), (B2B).P.O.S. excellence and develop international sales .• Collaborate with the marketing team to plan and deliver marketing strategies.• Since I started leading the project, the growth ratio has always been double digit, 3years NR CAGR = +17% ; +25% vs 2019 Gum and candy business recovery: NR + 35% vs 2022

The objective in this position was to launch a new stand-alone commercial structure after the divestment in grocery and cafe and the split into two divisions of Snack and Meals. • Reporting to Iberia General Manager , Meals Division. Revenue 120M€ , Team 14 People .• Develop commercial strategies and sales processes to drive sales growth.• Collaborate closely with sales, marketing, manufacturing and finance to ensure effective alignment of goals & strategies, Product management, Pricing, Promo.• Lead category development, identifying opportunities to expand the product range and enhance profitability improving sales operations.• Define and oversee the budget and resources allocated by key customer.* Thanks to the strategy, focus and effort, the results of this new division were exceptional, achieving market leadership in the categories where we compete (Cream Cheese Philadelphia 52% Market share + 2pp ; Desserts ROYAL )

• Reporting to European Vice-President . Revenue :130M€ Team : 80 People • Guarantee results and the perfect functioning of the Cheese division (Meals) • Develop and implement the company's strategic plan in alignment with the organization's mission and goals.• Led Business planning, P&L performance and manage resources effectively.• Provide leadership, vision, direction to the management team and employees.• Ensure MDLZ operates in compliance with applicable laws and regulations.• One of the greatest achievements of this period was the signature of the hybrid workplace model to offer flexibility and support to employees. Engagement Survey +2pp .This strategic movement, and the adoption of measures for teleworking was a great facilitator for the pandemic period in 2020. I managed to reach the objectives, having very good feedback and special award from my manager and all the direct reports.

• Reporting to Iberia Category Planning Director; Revenue :150M€ ; Team : 12 People • Define the long-term Retail Promo, Price & portfolio strategy, Collaborate with marketing in product development. Develop and execute annual sales plans.• Drive partnership , engaging key customers ..• Leading cross-functional teams of Sales, Marketing, Finance & Logistics to ensure the fulfillment of the targets.• We regained leadership in the category +3pp. We launch a new range of cookies for over 10M € NR per year ( Milka cookies ).

One of the most exciting moments of my career, after several acquisitions, Nabisco, LU and Cadbury and the entry into new categories such as gum and candies, I participated in the reorganization / merger of the commercial teams, with a large internal workload, training, unifying and assigning roles and responsibilities • Reporting to Sales director ; Revenue :40M€ Team : 16 People . • Develop and implement sales strategies tailored to out of home consumption• Lead a team of sales professionals and set clear performance expectations.• Key Account Management. Establish and nurture relationships with key retail partners and distributors.• The biggest successes : was the agreement with McDonald’s to entry into the ice cream category by Mc Flurry/OREO, starting a new line of marketing, selling biscuits as an ingredient, installing a new exclusive production line at the factory. Being the first European country to start doing this business. We sold 5M units the first year, and the business model has expanded to this day

Being LU a company that belongs to Danone but operates completely autonomously, the degree of individual impact on the business was very high. Revenue :25M€ Team : 7People • Leading Retail Regional Customers, with (IFA,EMD) Regional Supermarkets, Distributors & Wholesalers, closing deals and negotiate annual agreements.• Provide direction and support to field sales teams to ensure efficient execution In this period we grew very quickly, gaining 3 points of market share and positioning the Principe brand as No. 1 in market share.

One year of assignment in the Marketing team depending on the Marketing director, with the objective of preparing a marketing plan based on new growth opportunities

Revenue :75M€ Team : 5People • Design and negotiate commercial strategies and plans for top Retail customers.• Optimize portfolio , product placement, promotions, and pricing strategies,CATEGORY CAPTAIN IN CARREFOUR, I made the category growth 4% above the market, being recognized by Carrefour as the best European Best Practice

Revenue :300M€ Team : 4 People With the arrival of modern distribution in Argentina, such as Walmart, Carrefour, Ahold and Auchan, my role was:• To create with customers the category growth strategy and plans for the refrigerated Cheese, Yogurt and desserts .• Market and shopper Analysis, Planogram and portfolio management.Together with TPG (Brian Harris) I Prepare the new category segmentation that was reflected in all the shelves of the most important retailers. Cat Growth +6% This action was awarded and considered the best commercial action by Retailers . (Lineal de ORO)

Revenue :20M€ Team : 18 People • My mission was the management of the commercial area and the sales team • Management of regional customers and points of sale of national customersThe biggest success: changed the entire Route To Market from van sale system to pre-sales, increasing sales per store 7% and the efficiency of the routes ,moving from 21 to 28 visits per day.

As my first formal professional experience, what good memories!! . I spent several months of training in France (Lille) learning about the company, processes and job position. The objective was to open the first Decathlon Store in Madrid and make it a complete success. You just have to see the evolution of the company to understand that it was like that. I spent a year in the Alcorcon store to later be responsible for the opening of the De Alcala de Henares store.