I produce engaging social media content for The B-Side section of the Boston Globe, providing a unique perspective on Boston and Massachusetts through the eyes of an expat. My responsibilities encompass pitching ideas, curating content, filming, editing, and generating user-generated content (UGC) to bolster their advertising campaigns and initiatives.

Iona LLC, led by the versatile content creator, host, and presenter Iona MacGowan, is a dynamic venture that fuses her marketing expertise with a profound connection to her Scottish heritage and her life as an expatriate in the USA. Iona's mission is to captivate, educate, and inspire audiences to explore the USA, Scotland, and their own heritage through a fresh and inquisitive lens.In 2020, Iona harnessed her unique blend of experiences to establish her original brand, #ScottishGirlInAmerica, which quickly gained widespread recognition and acclaim. This brand was prominently featured in BuzzFeed and LadBible, catapulting her into the spotlight.Her exceptional journey has led her to collaborate with prestigious brands such as BBC Alba, Outlander, STARZ, Dunkin' Donuts, and many others. Fueled by her passion for content creation and hosting, Iona made the bold leap to establish Iona LLC.In just six months, Iona LLC has rapidly evolved into a prominent player in the industry, collaborating with esteemed organizations including the National Trust for Scotland Foundation USA, Brand Scotland (Scottish Government), The Caledonian Sleeper, and Trip.Com. Additionally, Iona serves as a permanent content contributor to the esteemed Boston Globe.Beyond her content creation endeavors, Iona's multifaceted talents extend to event and media hosting. She serves as the social media host for New York City Tartan Week 2023, the event host for the Owlympia Intellectuals Challenge, and has earned recognition as an on-air host finalist for the prestigious radio station Mix 104.1.If you're seeking to craft compelling and original content to showcase the allure of the USA or Scotland or require a dynamic event or media host for your next venture, I invite you to reach out through www.ionamacgowan.com or by emailing macgowaniona@gmail.com. Let's embark on a journey of storytelling, discovery, and captivating hosting together.

Hi, I'm Iona! I'm an energetic and warm Scottish, Boston based media host and content creator with a focus on presenting for tv and online.I created my online brand #scottishgirlinamerica in 2020 when I moved to America as a way to share my expat experience on moving to America with my family back home. However, it quickly grew and my platform now has over 135k+ followers.My social platforms focus on sharing fun stories of my experiences being an expat in the USA; Including travel and cultural differences. I also provide fun lifestyle recommendations locally (Boston) and internationally.Featured inBuzzfeed, LadBible, CCTV, Mix104.1.Previous PartnershipsDunkin' Donuts, Outlander, Starz, Mix104.1, TailWind Air, BBC Alba, Harlequin Books, Seated, Clover Food Lab, Crerar Hotels, Image skincare, Snowdays. Comments From Viewers"I just hope you know I am so grateful to have found you. To see our country [USA] through your eyes makes me feel like I'm not looking hard enough.. " - @reneerivera1"I just invested 3.5 hours binge-watching your tiktoks. Time well spent. You are a blessing and had me laughing the whole time" - @latynqueen713

Responsible for driving subscriber engagement and growth across email and complimenting channels. CRM lead for the U.S., creating and delivering a portfolio of omnichannel campaigns and strategies designed to increase engagement within the U.S. Resulting in an 18% increase in U.S. users who became engaged vs the control group. Proven innovative thinker. After evaluating the current CRM newsletter strategy, I developed an automated newsletter campaign focusing on segmentation and personalization. Converting 4.1% of the B2C base into newsletter subscribers.Self-starter and entrepreneurial spirit; I solely pitched a strategy for a global paywall freeze that covered all aspects of the customers' lifestyle and spanned all marketing teams, including, acquisition, engagement, retention, and up-sell activity. The strategy was accepted at director level and subsequently delivered. Passion for driving customer lifetime value. By stretching out with my role I became the sole event organizer and marketer for the FT Weekend Festival Subscriber Area, responsible for a budget of £45k ($55k) with the purpose of increasing LTV. The event was a huge success with customers and within the business, coming in under budget and enhancing the reputation of the CRM team within the FT.

Responsible for creating bespoke marketing campaigns to promote Reader Travel, across seven regional brands, their respective audiences, and media channels.A published travel writer in the ‘YL Magazine’ including a 2-part piece on an expedition to Everest Base Camp and a commissioned piece on Riga, Latvia. Skilled and practiced in omnichannel marketing campaigns, including direct mail, print advertising, email marketing, social media marketing, and content creation.Commercially minded, demonstrated performance through strong ROI results, demonstrated by a 27% growth in sales of my main client in 2017/2018.

"The Red Bull Wings Team are a fun-loving, entrepreneurial, charming and dynamic group at the heart of Red Bull's marketing strategy. Our goal is to drive product trial, win new users, and introduce existing users to new consumption occasions" (Redbull.com, 2015).- Conducted key role in larger Red Bull marketing team.- Participated in various trial and product launch campaigns.- Carried out active brand advocate role and produced new and original ideas for the Wings Team.- Self-managed, setting monthly targets for the team to achieve and provided daily reporting to area manager.- Provided an individual customer experience and carried out in-depth customer analysis

My time at i-on gave me my first taste of working within content and publishing, my main duties included:- Investigating points of interest through market research within the fashion, travel, food and general culture industries within Scotland and particularly within Aberdeen. - Market research provided content for i-on articles.- Handling many aspects of marketing distribution, including seeking new distributors through face-to-face and phone interactions and further maintaining distributor relations

An integral member of a team of 4 which created and organised a charity ball for Voluntary Services Aberdeen.- Responsible for marketing and logistics.- Contacted many potential sponsors and formed relationships over the phone and face-to-face to obtain funding and support for the event.- Conducted all marketing of the event via leaflets, raffles, posters and hosted a smaller informative event for the larger dance.- Responsible for social media management.- The event was a success, raising over £2000 for VSA and greatly increasing their online presence.

Assisted with administration and general customer enquiries.Responsible for recording customer and market information and conducted market research for YES regarding events, venues, event equipment and customer requirements.Responsible for the maintenance and updating of the YES website and social media platforms.

Full-time intern at the G.W.C.T, shadowing fair director, assisting with ticketing, social media and a variety of other event-related tasks including: - Liaising with clients and sponsors such as Bentley/Hunter to ensure client satisfaction.- Participating in press releases and press days. - Developing and running the Scottish Game Fair social media platforms.- Dealing with customer enquiries, sales and administration, including online promotions.- Conducting the Scottish Game Fairs first customer analysis.