Hey hey!My name is Iona, and I'm the founder of the kickass search-first PR consultancy Heroine. We produce creative digital PR campaigns for brands who want to take on the big players.I've been in the digital PR and SEO industry for over 5 years, working for some of the top agencies in the game including SEO Travel, Rise at Seven and NeoMam Studios.I've worked on a vast range of clients including Parkdean Resorts, Club Med, Paymentsense, ZenBusiness, Surfshark, Dojo, House of Fraser, Angi and many more. My work with these clients have resulted in links from publications like Bloomberg, CNN, Business Insider, Mail Online, The Sun, The Mirror, Vogue, Bustle, Fox News, New York Times and thousands more.Now a freelance digital PR strategist, I offer consultation, ideation, training and campaign production to agencies and brands.I’m also location independent so you’ll find me floating around the planet trying to cram in as many unique experiences as possible.Let's chat: iona@weareheroine.com🍇 The GrapevineI run a newsletter for the PR and content industry which lists all the link-building campaigns I can find each month. The newsletter has grown to over 3,000 readers with a 55% open rate and has been endorsed by PRmoment, BuzzSumo, HaroLinks, Connective3, Impression, Boom Online Marketing and PR Academy as the go-to resource for ideation within the industry.> https://weareheroine.com/the-grapevine-newsletter/🗣️ Industry SpeakerI've attended and spoken at a number of conferences within the SEO, marketing and digital PR industries including BrightonSEO, InLinks, We Earn Media and The Missing Link with JBH. In the Spring of 2022, I spoke at BrightonSEO and presented a talk on a method of ideation to 100+ people at the Online PR Show.> https://www.slideshare.net/IonaTownsley2/a-crash-course-in-creative-ideation-and-shareable-campaigns-brightonseo-2022-online-pr-show🤝 On The BenchIn March 2020, at the beginning of the coronavirus pandemic, many people in the PR industry became furloughed, including myself. During this time I created a support group called On The Bench where furloughed PR's could come together and give each other advice, support and share their experiences.