Ionela Bunea Email & Phone Number

Manchester, England, Gb

Internet

Brand Intact, is a boutique portfolio which includes one and two dictionary word, brandable, keywords, three letters and exact match premium domain names, all cleverly thought up and specifically chosen for successful new businesses, existing businesses wanting to rebrand, marketing campaign projects and mobile applications.A domain name is digital real estate, and is actually the only digital real estate an individual can own, as we do not own social media accounts - they belong to third parties like Facebook, Twitter, YouTube etc. and it is not healthy for future businesses to be built solely on social media platforms.

Bucharest, Romania

Responsible for General Contracting, Sports Arenas, Airports, Environmental Engineering, Automations and Facility Management Business Units marketing activities.Strategic Marketing - Developing and implementing an effective business and marketing plan to help achieve company growth objectives and contribute to the reputation of UTI Grup- Working closely with internal departments and Business Units Directors and Technical Directors, Communications, Products Managers etc.- Participating at merger deals along with top management, being involved in strategic decisions like internal reorganization and business development structuresProduct Marketing- Analyzing the company products and making proposals for improvements and diversification- Identifying and implementing the best marketing tools in order to increase the company image and achieve the growth objectives- Developing and implementing marketing procedures, tools and methodology- Developing sales enablement tools, coordinating leads generation marketing campaigns- Establish the design, key messages, segmentation, targets, positioning for products for market differentiation - Monitoring and evaluating all marketing actions and campaigns in order to achieve established KPI’s and applying corrective actions if neededMarketing analysis, market research- Responsible for internal and external marketing research, then analyzing and interpretation the data- Continue competition monitoring and identifying the strengths and weaknesses points- Developing questionnaires and analyses for market study and getting information during internal and external meetings with sales force and potential or current customers- Analyzing consumer needs and behaviour, insights and market trends

- Designing company marketing plan and also with each partner, marketing budget negotiation, performing marketing actions plans, implementation, evaluation and control; marketing budget administration and optimization- Development of creative and comprehensive marketing strategy and tactics in collaboration with senior sales and marketing leadership from ELIT Group and from our partners and suppliers- Provide the guiding strategy and tactics for utilization of communications channels and employee networks in order to enhance corporate culture and to maximize company awareness and understanding- Design and implement corporate and product communication strategy, identifying and using the most efficient communication channels and tools: on line marketing, direct e-mailing, printings, internal and external newsletters, customers publications, events, sponsorship, merchandising- New website development, CMS, optimization, up dates, AdWords campaings, promotion in order to increase the number of targeted audience- Elaborating quarterly magazine “ELIT Magazine”; the content includes: products information, promotional campaigns and articles about ELIT company life: all events and actions with direct benefits and added value for ELIT customers – almost 50 pages for each edition- Design and implement ELIT subsidiary image concept in Romania- Plan and develop customer loyalty "ELIT BONUS" program and internal and external marketing campaignsAchievements: - successful on-line marketing actions and new website www.elit.ro- one of the best specialized magazine by customers - ELIT Magazine- very strong loyalty program for customers in terms of ROI and prizes – Bonus ELIT- the new ELIT subsidiary image concept, developed and implementedAnd in the end together with ELIT team increasing the turnover by almost 50% in 2011 compared with 2010.

- Business cases, competitive analysis, SWOT in order to identify local changes in the market, drawing up conclusions, indicating opportunities and threats, identifying new market trends, being pro-active in accordance with long term business growth- Working closely with all internal departments and international business units like R&D, Communication, Product Development and Business Strategy – on a whole developing the local strategy as a team and providing the road maps- Representing Romania in internal international meetings, especially for CEE zone- Design, management and implementation of marketing plans, the 4 P’s for new products launchings, re-launchings or new marketing campaigns; budget responsibilities- Set up of KPI’s, sales forecasts, local and global margins, market shares; monitoring, measuring and analyzing the launchings and other marketing campaigns results in order to ensure alignment with growth objectives- Development of price positioning and price policy for new product ranges- Sales training and support, customer offer presentation - Strong contribution for designing and implementation of business unit communication strategy, internal and external promotion, advertising, merchandising, rebranding, articles, development of up-to-date web sites, packaging development, participation in exhibitions, conferences, seminars- Management of internal market surveys; member of international teams which developed new products (or improved existing ones) as well as new packaging according with local and specially CEE zonesAchievements: - strong sales forecast and profitability improvements- a sales growth reaching 60% per year in a very competitive environment

- Launching of the new products on the Romanian market, developed and implemented marketing campaigns according with global and local strategies and growth objectives – implemented the marketing plans- Coordinated branch staff and all commercial branch activity- Participated and sustained the presentations about product portfolios in front of our Key Account Clients- Finalized and attended commercial offers for the clients, followed-up contracts and after sales services- Delivered the reports about sales volume/value and competitors actions to the Branch Manager- Followed-up debts collections and prepared the weekly debts report for the entire branch sales team

- Provision of salary related legal assistance to the private companies in the geographical area- Team training and coordination- Salary budget design and management of the extra-budget and incentives scheme- Elaboration and follow-up on financial documents for all the salary rights payment

- Reach and exceed the monthly sales targets on the company’s products.- Maintaining strong relationship with the area-assigned clients and prospecting additional clients; implementing sales and marketing campaigns.- Collecting debts and increasing the market share in allocated area.

Master Degree, Marketing

Degree, Marketing

Degree, Management And Business Administration

Education record