Melania Ion Email & Phone Number

Île-De-France, France

Paris, Fr

Paris, Fr

Start-ups and large companies. B2B & B2C clients: Burberry, Evowise, EY, Locus Medicus, TNT Brothers, Electrica, ATALIAN, KEI Development, Amber Gardens and more. ♦ Offered 360° business communication support to clients (from branding to international launch campaigns).♦ Project management of campaigns delivered across multiple media channels. ♦ Developed content for compelling storytelling campaigns.♦ Offered strategic communication support to all business department. IE: HR – developed employee induction & exit kits, assistance in recruitment & change management in company restructuring; Finance – public affairs support.♦ Event management for internal (employee activations) and external stakeholders.♦ Developed a communication strategy that positioned new-entry real estate client as an expert on green luxury real-estate. Luxury residential project sold out in less than 9 months, company won several business awards.♦ Prepared communication strategy to build market interest before launch. The client secured 5 investors.♦ Wrote speeches, statements, QAs & key messages for CEOs. Developed corporate assets: brochures, presentations, industry reports, white papers, flyers, videos etc.♦ Managed online marketing – from coordinating website development and SEO/SEM to social media management & advertising.♦ Led an internal audit team for an IT company of over 150 employees. Handled all interviews and wrote the final report with internal communication strategy recommendations that after implementation significantly improved collaboration amongst key teams.♦ Used marketing and media research tools to inform strategies.

New York, Ny, Us

B2B & B2C clients: Chevron, HEINEKEN, Exxon Mobil, GDF Suez, Euroweb, The Coca-Cola Company, City Insurance Group and others.♦ Locally adapted and implemented the client’s communication strategy. Successful local strategy proposal was extended to EMEA region. ♦ Wrote, directed and produced a 5-episode short documentary series on the global energy outlook which aired on selected TV channels. ♦ Transformed the client’s website into an industry information platform.♦ Counselled on issue and crisis management: prepared holding statements and media rules of engagement, monitored issues and ensured crisis cell presence.♦ Liaised with and answered enquiries from local & international media, government representatives and other stakeholders. Analysed media & social media coverage.♦ Wrote in-house newsletters, advertorials, press releases, case studies etc.♦ Event concept development, organization and implementation: trade shows, public hearings, open days, press tours, industry gatherings, conferences, BTL activations.♦ Conducted stakeholder mapping and analysis, wrote profiles, political and economic landscape reports. Sourced and managed sponsorships and speaking opportunities.♦ Coordinated with market research teams and third party agencies (MRM Worldwide, UM) on communication needs. ♦ Wrote two complex socio-economic programs for a poverty-stricken rural area. Compelling proposition determined client to create allocate CSR budget. ♦ Managed budgets for specific projects: invoicing and contracts etc.

Bucuresti, Bucuresti, Ro

♦ Developed concepts and managed the communication campaigns for key events, wrote key messages and liaised with the media.♦ Analysed results from previous campaigns and came up with ideas that would improve or solidify our strategic approach.♦ Coordinated and mentored a team of 12 young professionals.♦ Set up event calendars, worked on design materials and ensured deadlines were respected.♦Managed partner relations, coordinated with suppliers and ensured events were kept on schedule and on budget. ♦ Conceived a branding manual and introduced events to social media by building up their online identity.♦ Negotiated and attained 10 strategic media partnerships and five sponsorship deals. Signed two very important partnership deals with a business club and an awarded graphic design company in a tough economic environment.♦ Tripled the number of attendees for these conferences by better targeted communication strategies.Event planner of “PRIME European Congress Spring 2010” (November 2009 – March 2010) Biannual event takes place in a different European country each time and lasts one week.Event planner of “PR Tea” (January 2009 – July 2009)Monthly event Event Planner of “PRIME Maraton” (September 2009 – October 2009; September 2010 – November 2010)Annual event

Bucharest, Romania, Ro

Publications: National Geographic, National Geographic Traveler, Harper's Bazaar, Cosmopolitan, Beau Monde

Msc, Corporate Communications And Reputation Management

Digital Marketing

Executive Energy Expert - Bucharest Program

Ba, David Ogilvy Faculty Of Public Relations And Communication

Political Science