- Responsible for the launch of online courses starting from market research, competitive analysis, development of the target audience avatar and conducting quantitative research to the brand positioning and development.- Developing effective online media-plan in line with Company’s budget and marketing strategy.- Performance marketing

- Responsible for the development and successful realization of marketing strategies for new and current brands: from the analysis of brand health, positioning development and identifying of target audience to realization of marketing activities.- Managed a team of 10+ employees in direct and functional subordination, including remote teams (client service managers, designers and copywriters): hiring, coaching, motivation and development.- Led projects in cooperation with digital unit: I was responsible for brands promotion in social networks (Facebook, Instagram), layouts and banners development for the corporate website, news and emailing copywriting.- Guidelines and brand-books development for key-categories in order to promote integrated communication strategy.- Implemented enhancements based on the analysis of conducted advertising campaigns efficiency.- Provided annual budgeting, control and implementation.- Optimized inhouse policies and procedures in cross-functional team-work and constant testing of new tools and methods.Achievements:- Key brand shows stable annual sale uplift +20% and in TOP-3 in brand awareness. - Brand platform developed by me has been proving its efficiency and has been the essence of marketing campaigns till present.- Facilitated attraction enhancement of Simple HR brand by promotion in digital channels and social networks. 25000+ views of promotional ads.- Led a project within preparation of largest Russian professional exhibition, which received 4 prestige awards. Merchandise was all sold out.

Clients: Sberbank, L’Oreal- Managed advertising campaigns for new product launches in online and offline channels.- Successful planning of ad campaigns and development of creative materials.- Managed a team of 5+ employees in direct and functional subordination (client service managers, designers and copywriters): hiring, coaching, motivation and development.- Planned and implemented advertising campaigns, was in charge of complete production cycle of TV commercials and POSM, media planning and placement in media channels such as digital, OOH, press, radio and TV, conducting of BTL promotions, post-campaign analysis.

Account manager for Nestle (KIT KAT, NUTS, Russia Generous Soul, Moevenpick), Shell, Johnson&Johnson (Visine, Microlax)- Managed advertising campaigns for new product launches in online and offline channels.- Conducted quantitative and qualitative researches and competitive analysis.- Successful planning of ad campaigns and development of creative materials.- Managed a team of 5+ employees in direct and functional subordination (client service managers, designers and copywriters): hiring, coaching, motivation and development.- Planned and implemented advertising campaigns, was in charge of complete production cycle of TV commercials and POSM, media planning and placement in media channels such as digital, OOH, press, radio and TV, conducting of BTL promotions, post-campaign analysis.Achievements:- I managed the launch of new KitKat 4 Fingers product starting from the naming, product positioning and identifying the target audience to TV commercial production and POS materials development and media placement.

Account manager for Schwarzkopf, Absolut, Ferrero

Account manager for Ile de Beaute, BabylissAchievements:- In cooperation with the media planner I developed a media strategy on radio for Babyliss for New Year campaign. As a result, sales increased +50% compared to the same period previous year.

Local advertising agency.Clients: Pepsi, Emborg, Huawei - Managed advertising campaigns for new product launches in online and offline channels.- Successful planning of ad campaigns and development of creative materials.- Managed a team of 3+ employees in direct and functional subordination (client service managers, designers and copywriters): hiring, coaching, motivation and development.- Planned and implemented advertising campaigns, was in charge of complete production cycle of TV commercials and POSM, media planning and placement in media channels such as digital, OOH, press, radio and TV, conducting of BTL promotions, post-campaign analysis.Achievements:- Successfully launched digital campaign for the key client (developer company) and as the result the number of clients increased x2. - TOP-3 in advertising sales within 2 years.