Alex Cristea personal email
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With over twelve years of experience in Research, Insights and Strategy, I am passionate about understanding consumers' needs, preferences, and behaviours, and translating them into actionable insights that inform strategic decisions and drive business outcomes.I have a proven track record of building and scaling up global brands across various industries, such as Consumer Goods, Financial Services and Tech. I have successfully led multiple high impact Research and Insights teams and projects, covering Brand and Communication, Customer Experience, and New Product Innovation. I am skilled in both qualitative and quantitative methods, and proficient in marketing effectiveness and product development.
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Marketing Insights ResearcherMetaLondon, Gb -
Freelance Strategic ConsultantFreelance Apr 2024 - PresentSupporting early-stage startups with identifying addressable market, quantifying size of opportunity, assessing product-market fit and crafting compelling brand and product positioning strategies
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Head Of Audience ResearchSkyscanner May 2023 - Apr 2024Edinburgh, GbLeading a multidisciplinary research team responsible for Brand, Comms, Acquisition and Retention research globally -
Insights LeadHarry'S, Inc. Nov 2020 - Apr 2023New York, Ny, UsLeading all Research & Insights work for the international team (UK, EU & Canada) for the Harry's and Flamingo brands, informing how Harry’s Inc. will meet strategic brand goals and commercial targets -
Customer Insight & Market ResearchHive | Centrica Hive Limited Jul 2019 - Nov 2020London, GbManaging Brand and Communication, Customer Experience and Product research and insights work across the entire Hive product portfolio. -
Research ManagerKantar Apr 2018 - Jul 2019London, GbConcentrating predominantly on a combination of global tracking and ad-hoc Customer Experience and Brand projects for the Financial Services and Technology sectors. Assisting senior stakeholders in distilling customer needs and informing decision-making at a global and market level.Providing clear and actionable direction to support brand strategy decisions. -
Associate ManagerNielsen Jan 2015 - Apr 2018New York, Ny, UsProgression from Analyst to Senior Analyst to Associate Manager.Managing insights delivery for global client accounts and assisting global clients in developing, optimizing and bringing successful propositions to market.- Executing new product launch and relaunch research studies by compiling, analysing, and interpreting data, as well as delivering compelling, engaging and impactful reports, presentations and workshops.- Mentoring and delivering training to new starters; actively working on process and service improvement.Nielsen Innovation Practice is the premier Innovation Consultant globally and helps clients assess the potential of their new product pipeline by enabling consumers to respond to new product ideas and prototypes, prior to market launch. The BASES sales forecasting system is the most frequently validated system known. -
Project DeveloperNielsen Jan 2013 - Dec 2014New York, Ny, UsPart of the Client Consulting team and working with some of the largest FMCG companies in the world; projects in both developed and developing markets, including US, UK, Brazil or India. -
Associate ResearcherDatamonitor Dec 2011 - Dec 2012Qualitative and quantitative research and analysis on the FMCG industry in a wide number of countries, forecasting, resolving client queries, providing insight into the global CPG and foodservice industryDatamonitor is a world-leading company providing premium business information and analysis across the Automotive, Consumer Packaged Goods, Energy & Sustainability, Financial Services, Logistics & Express, Pharmaceutical & Healthcare and Retail industries; part of Informa plc, a FTSE 250 multinational publishing, conference and business information company.
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Research AssistantUniversity Of Birmingham Sep 2010 - Jun 2011Birmingham, West Midlands, GbResearch Assistant Scheme at the Department of Politics and International Studies; Research on Roma expulsions from France and Italy.
Alex Cristea Skills
Alex Cristea Education Details
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University Of BirminghamInternational Relations And Affairs -
Vasile Alecsandri High SchoolMathematics And Computer Science
Frequently Asked Questions about Alex Cristea
What company does Alex Cristea work for?
Alex Cristea works for Meta
What is Alex Cristea's role at the current company?
Alex Cristea's current role is Marketing Insights Researcher.
What is Alex Cristea's email address?
Alex Cristea's email address is io****@****hoo.com
What schools did Alex Cristea attend?
Alex Cristea attended University Of Birmingham, Vasile Alecsandri High School.
What are some of Alex Cristea's interests?
Alex Cristea has interest in Economic Empowerment, Politics, Formula 1, International Relations, Education, United Nations, Reading, Playing Basketball, Disaster And Humanitarian Relief.
What skills is Alex Cristea known for?
Alex Cristea has skills like Quantitative Research, Qualitative Research, Analysis, Data Analysis, Consumer Behaviour, Fmcg, Project Management, Forecasting, Report Writing, Market Research, Strategy, Consumer Insight.
Who are Alex Cristea's colleagues?
Alex Cristea's colleagues are Lip Gloss, Galymzhan Kenzhetayev, Adil Erol, Karl Mark Castillo, Israel Heringer Lisboa De Castro, Youbiao He, Trenton Condrin.
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