Alex Cristea

Alex Cristea Email and Phone Number

Marketing Insights Researcher @ Meta
London, GB
Alex Cristea's Location
London, England, United Kingdom, United Kingdom
Alex Cristea's Contact Details

Alex Cristea personal email

About Alex Cristea

With over twelve years of experience in Research, Insights and Strategy, I am passionate about understanding consumers' needs, preferences, and behaviours, and translating them into actionable insights that inform strategic decisions and drive business outcomes.I have a proven track record of building and scaling up global brands across various industries, such as Consumer Goods, Financial Services and Tech. I have successfully led multiple high impact Research and Insights teams and projects, covering Brand and Communication, Customer Experience, and New Product Innovation. I am skilled in both qualitative and quantitative methods, and proficient in marketing effectiveness and product development.

Alex Cristea's Current Company Details
Meta

Meta

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Marketing Insights Researcher
London, GB
Website:
metadownhole.com
Employees:
136862
Alex Cristea Work Experience Details
  • Meta
    Marketing Insights Researcher
    Meta
    London, Gb
  • Freelance
    Freelance Strategic Consultant
    Freelance Apr 2024 - Present
    Supporting early-stage startups with identifying addressable market, quantifying size of opportunity, assessing product-market fit and crafting compelling brand and product positioning strategies
  • Skyscanner
    Head Of Audience Research
    Skyscanner May 2023 - Apr 2024
    Edinburgh, Gb
    Leading a multidisciplinary research team responsible for Brand, Comms, Acquisition and Retention research globally
  • Harry'S, Inc.
    Insights Lead
    Harry'S, Inc. Nov 2020 - Apr 2023
    New York, Ny, Us
    Leading all Research & Insights work for the international team (UK, EU & Canada) for the Harry's and Flamingo brands, informing how Harry’s Inc. will meet strategic brand goals and commercial targets
  • Hive | Centrica Hive Limited
    Customer Insight & Market Research
    Hive | Centrica Hive Limited Jul 2019 - Nov 2020
    London, Gb
    Managing Brand and Communication, Customer Experience and Product research and insights work across the entire Hive product portfolio.
  • Kantar
    Research Manager
    Kantar Apr 2018 - Jul 2019
    London, Gb
    Concentrating predominantly on a combination of global tracking and ad-hoc Customer Experience and Brand projects for the Financial Services and Technology sectors. Assisting senior stakeholders in distilling customer needs and informing decision-making at a global and market level.Providing clear and actionable direction to support brand strategy decisions.
  • Nielsen
    Associate Manager
    Nielsen Jan 2015 - Apr 2018
    New York, Ny, Us
    Progression from Analyst to Senior Analyst to Associate Manager.Managing insights delivery for global client accounts and assisting global clients in developing, optimizing and bringing successful propositions to market.- Executing new product launch and relaunch research studies by compiling, analysing, and interpreting data, as well as delivering compelling, engaging and impactful reports, presentations and workshops.- Mentoring and delivering training to new starters; actively working on process and service improvement.Nielsen Innovation Practice is the premier Innovation Consultant globally and helps clients assess the potential of their new product pipeline by enabling consumers to respond to new product ideas and prototypes, prior to market launch. The BASES sales forecasting system is the most frequently validated system known.
  • Nielsen
    Project Developer
    Nielsen Jan 2013 - Dec 2014
    New York, Ny, Us
    Part of the Client Consulting team and working with some of the largest FMCG companies in the world; projects in both developed and developing markets, including US, UK, Brazil or India.
  • Datamonitor
    Associate Researcher
    Datamonitor Dec 2011 - Dec 2012
    Qualitative and quantitative research and analysis on the FMCG industry in a wide number of countries, forecasting, resolving client queries, providing insight into the global CPG and foodservice industryDatamonitor is a world-leading company providing premium business information and analysis across the Automotive, Consumer Packaged Goods, Energy & Sustainability, Financial Services, Logistics & Express, Pharmaceutical & Healthcare and Retail industries; part of Informa plc, a FTSE 250 multinational publishing, conference and business information company.
  • University Of Birmingham
    Research Assistant
    University Of Birmingham Sep 2010 - Jun 2011
    Birmingham, West Midlands, Gb
    Research Assistant Scheme at the Department of Politics and International Studies; Research on Roma expulsions from France and Italy.

Alex Cristea Skills

Quantitative Research Qualitative Research Analysis Data Analysis Consumer Behaviour Fmcg Project Management Forecasting Report Writing Market Research Strategy Consumer Insight Data Modeling Consulting Analytical Skills Consumer Behavior Secondary Research Benchmarking Primary Research Questionnaire Design Regression Analysis Virtual Teams Client Liaison Business Strategy Customer Insight Product Innovation Marketing Strategy Branding And Identity Competitive Analysis Market Analysis Research Analytics Segmentation Customer Experience Competitive Intelligence Financial Services Mobile Devices Spss Teamwork Management Leadership Brand Strategy Strategic Brand Positioning Innovation Development Innovation Consulting Durable Goods New Product Validation Customer Experience Design Strategic Brand Consulting Internet Of Things

Alex Cristea Education Details

  • University Of Birmingham
    University Of Birmingham
    International Relations And Affairs
  • Vasile Alecsandri High School
    Vasile Alecsandri High School
    Mathematics And Computer Science

Frequently Asked Questions about Alex Cristea

What company does Alex Cristea work for?

Alex Cristea works for Meta

What is Alex Cristea's role at the current company?

Alex Cristea's current role is Marketing Insights Researcher.

What is Alex Cristea's email address?

Alex Cristea's email address is io****@****hoo.com

What schools did Alex Cristea attend?

Alex Cristea attended University Of Birmingham, Vasile Alecsandri High School.

What are some of Alex Cristea's interests?

Alex Cristea has interest in Economic Empowerment, Politics, Formula 1, International Relations, Education, United Nations, Reading, Playing Basketball, Disaster And Humanitarian Relief.

What skills is Alex Cristea known for?

Alex Cristea has skills like Quantitative Research, Qualitative Research, Analysis, Data Analysis, Consumer Behaviour, Fmcg, Project Management, Forecasting, Report Writing, Market Research, Strategy, Consumer Insight.

Who are Alex Cristea's colleagues?

Alex Cristea's colleagues are Lip Gloss, Galymzhan Kenzhetayev, Adil Erol, Karl Mark Castillo, Israel Heringer Lisboa De Castro, Youbiao He, Trenton Condrin.

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