* Audit, review, and analyze website for new opportunities in organic growth* Work to develop and improve SEO strategy* Examining and analyzing demographics to identify the target audience characteristics and their consuming habits.* Identifying competitors, monitoring their strategies, and measuring their impact.* Creating relevant and engaging content to be included in Marketing and Advertising campaigns.* Measuring the impact and outcomes of previous and current Marketing campaigns and analyzing customer feedback.* Prepare monthly and quarterly reports* Keep the team up-to-date on SEO and marketing trends

* Gathering information and examining trends to develop successful marketing plans* Managing the company’s social media accounts* Monitoring the competitors’ marketing activities and outcomes* Developing PR strategies and campaigns * Designing and presenting a PR campaign*Contributing to the development of the company’s online marketing and outreach strategies

Managing the company’s social media accounts:* Developing and maintaining a social media content calendar, highlighting important dates to consider for content generation, and ensuring content is relevant, engaging, and posted on a regular basis* researching and analyzing the target audience, as well as its habits and preferences;* creating, tailoring, and monetizing posts in the different social platforms relying on the target audience’s preferences and interests in order to gain empathy;* teaming up with Graphic Designers in the creation of visual content (e.g. pictures and video) to be shared throughout social networks; and planning and executing social media and communication campaigns.Monitoring the success of campaigns and analyzing community and social media data:* Preparing detailed weekly and monthly reports on social media activity;* monitoring every company’s profile and registering the increase or decrease in the follower volume; and* tracking users’ interactions, such as likes, comments, and shares by employing analytic tools.Driving traffic to the company’s website and blog in order to increase brand awareness:* Publishing relevant content, such as blog entries, on a regular basis;* updating the website pages in order to ensure the most current information is displayed; andensuring a good liaison between the website, blog, and social media platforms.* Staying up-to-date on social media tools and best practices.