BCAT aligns people with their purpose. The Brand and Culture Alignment Toolkit (BCAT) was designed to align teams around their collective purpose and inspire each member to become the best version of themselves in support of the people and communities they serve. BCAT is a science-based solution that consists of instruments that measure and map the collective perception of an organization’s North Star (role target), and practical behavioral methods that help each member embrace and align with it. The process is accelerated, efficient, enjoyable, and yields positive results in four steps:1. The BCAT Brand and Culture Survey (15 minutes) – this will be done by participants on their own time and selected by the organization’s leadership team. 2. Do we see the same organization workshop? Share the collective results of the survey.3. Organizational North Star Workshop (1–2-hour workshop | in-person or virtual) 4. Personal Alignment Plans (half-day workshops | in-person or virtual)Benefits and outcomes include:- Unifying disparate teams - Engaging (or re-engaging) your people - Stimulating collaboration- Inspiring continuous self-improvement - Fostering open communication, willing collaboration, and fearless innovation- Shifting behavior from negative to positive by breaking down silos and overcoming passive aggression