Derek Kakaan, Ph.D. Email and Phone Number

Developed engaging lectures on principles, theories, and practices of sports management.Created novel teaching strategies to improve student learning outcomes.Facilitated class discussions, group projects, and case studies promoting critical thinking and problem-solving skills.Actively mentored students in the college during academic classes and helped them to accomplish their educational goals.Supervised and evaluated projects, papers, and presentations by the students with constructive feedback.Revised course contents and re-developed curriculum material with other colleagues.Worked actively in departmental meetings, committees, and events.

Developed and carried out comprehensive marketing strategies to drive more ticket sales, revenue from merchandise and other club business, and fan engagement.Developed trend studies and competitor analysis using interviews and market research to determine target audience preferences with appropriate knowledge of trends, opportunities in the industry, and the base of the target audience. Such information led to more effective and focused marketing campaigns with better results.Introduced online marketing through social media advertisement, sent mass emails, and collaborated on content for website development. Developed relationships with corporate sponsors to improve the visibility of their brand and the club’s revenues.

Prepared the club’s marketing budget, processes, tasks, or projects that promote the club’s image.Implemented strategic plans for the daily operation of the football marketing department.Generated revenue through the creation and administration of marketing and promotional plans to sell tickets for the football club.Developed and implemented activities related to advertising and coordination of all events associated with the club’s marketing department.Managed a team of marketers, social media writers, copywriters, designers, and club strategists.Handled sponsorship details and advertising opportunities. Explored new opportunities for the club’s international media coverage.

Organized Aeson Sports management programs such as football development seminars and the Aeson Sports Cup. Delivered lectures to grassroots football coaches and administrators on best football management practices for the development of football in Africa. Researched and presented football finding at various international sports conferences. Initiated and developed the Aeson sports’ study and play initiative. Organized the training of football coaches in areas such as doping, First Aid, food and nutrition as well as coaching certifications.

Worked with other departments to produce marketing collateral in order to generate commercial revenue.Coordinated club activities such as sponsorship, retail, media, hospitality, and ticketing to ensure the maximization of sales opportunities.Worked with other departments on requirements, budgets, and timings; to deliver high standards of branding and marketing.Responsible for marketing budgets to achieve and exceed targets for the department while working within agreed levels of operating costs.Ensured regular communication with key departments, contractors, and suppliers to facilitate thesmooth operation of club activity.Provided reports, business cases, project plans, and budgets as required for the clubSupported the multimedia producers in the delivery of graphic design for all marketing campaigns

Provided guidance and direction for the company’s sports program. Coordinated marketing and event organizers, sponsors and experts during event sponsorship, recruitment or marketing programs.

Designed and implemented creative teaching materials for lecturing. Lectured and supported students through advisory role, conferences and seminars; established collaborative links outside the University with industrial, commercial and public organizations. Achieved improvement in student learning outcome through counseling. I also served concurrently as a student liaison officer where I delivered exceptional, high-quality student support with general student inquiries. I offered program information and advice related to student administration policies and procedures. Executed empathetic, personal and supportive phone and email support. Devised resources to support student learning and enhance their experience Advised students on appeals & complaints procedures. Provided appropriate support to students at risk of non-completion or achievement

Implemented a successful Limkokwing University soccer program through, design, promotion, coaching and monitoring of athletic programs. Spearheaded and monitored class schedules, grades and academic progress of all the University football players. Liaised with marketing department for recruitment of students for the University sport programs.