- In line with the strategic business objectives of Paşabahçe, ensures that all below and above the line communication processes are managed in an integrated manner in offline and online channels.- Works on increasing brand awareness and ensures the implementation of the communication plans decided in line with the strategic goals of Paşabahçe.- Works to ensure that the marketing materials used in communication activities comply with Paşabahçe's global brand rules.

- Design and oversee all aspects of Pasabahce's digital marketing initiatives including marketing database, email and display advertising campaigns- Accountable for delivery of digital marketing agenda and all digital activities across local and global markets- Plan and execute digital marketing and campaign budgets- Lead the social communication content & calendar for the brand & company- Monitor and report on marketing campaigns' overall performance- Manage and lead relationships with web developers/designers as well as digital, social media, performance & digital media planning, influencer agencies and purchasing agencies- Collaborate with advertising and media experts to improve marketing results- Identify the latest trends and technologies affecting our industry- Raising brand awareness and online presence through digital marketing projects and campaigns- Oversee and manage all contests, giveaways and other digital projects

* Accountable for delivery of the digital marketing agenda and all digital activities across local and global markets.* Managing and leading relationships with web developers/designers as well as digital, social media, performance & digital media planning and purchasing agencies.* Management of all digital projects & channels.* Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimization, Google Analytics, Google Adwords, Social Media Account management, Digital media planning/purchasing and performance tracking.* Lead the social communication content & calendar for the brand & company.* Manage, control and update Pasabahce brands’ digital assets, e.g. Websites as well as work together with relevant team members to manage social media accounts* Support to develop a web communications plan including site design, brand assurance & visitor acquisition.* Coordinate the creation of digital content (website, blogs) in / out of the company.* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).* Support to provide digital customer/consumer knowledge and trends including expert advice how to maximize the digital agenda.

- Responsible for leading communication plan; as well as developing & executing digital projects to support brand awareness and brand image of the company. - Leading all communication materials’ delivery process in collaboration with related parties in a timely manner.- Leading adaptation of global 360 degrees’ communication tools based on local requirements, working in close cooperation with Campaign Planning & Category Teams.- Responsible for developing social media & digital marketing strategy together with Communication Manager, by monitoring market dynamics, competitors, as well as Oriflame Turkey’s needs and priorities.- Leading adaptation of global online tools based on local requirements, working in close cooperation with relevant parties within Marketing & Sales Support.- Leading monthly online communication plan (includes social media, website and consultant web page), working in close cooperation with marketing and sales support teams.- Managing Oriflame Turkey’s social media accounts and optimizing digital marketing across channels.- Existing dashboards to improve content and engagement against key metrics and benchmarks across all our digital communication channels.- Managing the production of Oriflame Turkey’s e-newsletters and recommend new opportunities to engage subscribers and increase our list size.

- Primary clients working with: Boyner Group, Hopi (multi-branded), Vakko, Loreal Paris, Garnier, NYX, Arçelik A.Ş, Chakra, Koton, Unifo Gıda- Managing a team of three account managers and two creative specialists - Leading briefing, creative, production, execution and reporting processes of projects within the agency and with the client - Responsible for the coordination and execution of communication strategy of the accounts on the digital platforms including social media channels, blogs, newsletters and web sites - Budgeting the projects and following up the budget/procurement processes

- Working with prominent brands in FMCG, Insurance and Health industries for digital strategy formation, social media account and brand relationships management, social media content/community development, budget planning and project management- Developing client based reporting scheme, preparing monthly and yearly reports for clients based on social media response rates, targets, feedbacks and comparison with competitor ratings- Positioning herself as the sole communication channel between the brand responsibles and social media team- Acting as Turkey Brand Representative for Post Sticker application throughout sales and project development processes. Post Sticker is a smart application enabling desktop & mobile campaign management over users’ Facebook pages

- Worked with prominent brands in FMCG, Pharmaceuticals, Insurance and Energy industries. - Created content, prepared presentations and competitor analysis, monitored and developed social media strategy- Developed client based reporting scheme, prepared weekly and monthly reports for clients based on social media response rates, targets, feedbacks and comparison with competitor ratings- Positioned herself as the sole communication channel between the brand responsibles and social media team