Ipek Duman Email & Phone Number

- In line with the strategic business objectives of Paşabahçe, ensures that all below and above the line communication processes are managed in an integrated manner in offline and online channels.- Works on increasing brand awareness and ensures the implementation of the communication plans decided in line with the strategic goals of Paşabahçe.- Works to ensure that the marketing materials used in communication activities comply with Paşabahçe's global brand rules.

- Design and oversee all aspects of Pasabahce's digital marketing initiatives including marketing database, email and display advertising campaigns- Accountable for delivery of digital marketing agenda and all digital activities across local and global markets- Plan and execute digital marketing and campaign budgets- Lead the social communication content & calendar for the brand & company- Monitor and report on marketing campaigns' overall performance- Manage and lead relationships with web developers/designers as well as digital, social media, performance & digital media planning, influencer agencies and purchasing agencies- Collaborate with advertising and media experts to improve marketing results- Identify the latest trends and technologies affecting our industry- Raising brand awareness and online presence through digital marketing projects and campaigns- Oversee and manage all contests, giveaways and other digital projects

* Accountable for delivery of the digital marketing agenda and all digital activities across local and global markets.* Managing and leading relationships with web developers/designers as well as digital, social media, performance & digital media planning and purchasing agencies.* Management of all digital projects & channels.* Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimization, Google Analytics, Google Adwords, Social Media Account management, Digital media planning/purchasing and performance tracking.* Lead the social communication content & calendar for the brand & company.* Manage, control and update Pasabahce brands’ digital assets, e.g. Websites as well as work together with relevant team members to manage social media accounts* Support to develop a web communications plan including site design, brand assurance & visitor acquisition.* Coordinate the creation of digital content (website, blogs) in / out of the company.* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).* Support to provide digital customer/consumer knowledge and trends including expert advice how to maximize the digital agenda.

Greater New York City Area

- Responsible for leading communication plan; as well as developing & executing digital projects to support brand awareness and brand image of the company. - Leading all communication materials’ delivery process in collaboration with related parties in a timely manner.- Leading adaptation of global 360 degrees’ communication tools based on local requirements, working in close cooperation with Campaign Planning & Category Teams.- Responsible for developing social media & digital marketing strategy together with Communication Manager, by monitoring market dynamics, competitors, as well as Oriflame Turkey’s needs and priorities.- Leading adaptation of global online tools based on local requirements, working in close cooperation with relevant parties within Marketing & Sales Support.- Leading monthly online communication plan (includes social media, website and consultant web page), working in close cooperation with marketing and sales support teams.- Managing Oriflame Turkey’s social media accounts and optimizing digital marketing across channels.- Existing dashboards to improve content and engagement against key metrics and benchmarks across all our digital communication channels.- Managing the production of Oriflame Turkey’s e-newsletters and recommend new opportunities to engage subscribers and increase our list size.

- Primary clients working with: Boyner Group, Hopi (multi-branded), Vakko, Loreal Paris, Garnier, NYX, Arçelik A.Ş, Chakra, Koton, Unifo Gıda- Managing a team of three account managers and two creative specialists - Leading briefing, creative, production, execution and reporting processes of projects within the agency and with the client - Responsible for the coordination and execution of communication strategy of the accounts on the digital platforms including social media channels, blogs, newsletters and web sites - Budgeting the projects and following up the budget/procurement processes

- Working with prominent brands in FMCG, Insurance and Health industries for digital strategy formation, social media account and brand relationships management, social media content/community development, budget planning and project management- Developing client based reporting scheme, preparing monthly and yearly reports for clients based on social media response rates, targets, feedbacks and comparison with competitor ratings- Positioning herself as the sole communication channel between the brand responsibles and social media team- Acting as Turkey Brand Representative for Post Sticker application throughout sales and project development processes. Post Sticker is a smart application enabling desktop & mobile campaign management over users’ Facebook pages

İstanbul

- Worked with prominent brands in FMCG, Pharmaceuticals, Insurance and Energy industries. - Created content, prepared presentations and competitor analysis, monitored and developed social media strategy- Developed client based reporting scheme, prepared weekly and monthly reports for clients based on social media response rates, targets, feedbacks and comparison with competitor ratings- Positioned herself as the sole communication channel between the brand responsibles and social media team

Certificate Program In Strategic Media Communications

Master Of Arts (M.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.), French Language And Literature