• Driving cross-device growth approaches for web, mobile and desktop platforms• Recognizing, defining and acting on growth and scaling opportunities for the business• Creating growth strategy and initiatives around acquisition, user retention, traffic and conversion through different marketing channels• Searching further for enriching product & growth capabilities, channels with cross functional teams,• Monitoring, leveraging organic and paid growth channels• Tracking, analyzing and reporting KPI's and results• Following up digital and growth trends, best practices and competitor landscape• Developing projects to increase product / brand awareness and brand perception• Creating and implementing a 360 communication plan in line with the segment – based marketing communication strategies

• Conducting overall market research and competition analysis to assesscompany’s situation in the mark etplace landscape• Regularly tracking and monitoring competitors’ prices to ensure the bestprice positioning in line with targets• Regular reporting and presentation to senior management on pricing andsales performance• Support the coordination of product management projects to achieveresults and w ork on appropriate pricing for new products and services• Preparing the necessary pricing tools needed by the marketing and salesteam for customized offer process, pa rticipating the decision makingprocess.• Developing new pricing models and campaign suggestions• Prepara tion of weekly, monthly and annual campaign plan• Following the campaign results on a weekly, monthly and annual basis andtaking necessary actions

• Following up new technological developments, trends and regulations related to detergent and personal care products • Developing high profitable new projects with marketing department• Leading new product development and cost saving projects • Working in project teams with marketing, purchasing, production, quality and planning departments • Preparing new prototypes and carry out stability tests • Working closely with suppliers and making evaluations of new alternative raw materials

• Collecting and compiling statistical quality data• Preparing reports to communicate outcomes of quality activities• Identifying training needs and organizing trainings to meet quality standards• Coordinating on-site audits conducted by external providers• Evaluating audit findings and implement appropriate corrective actions

• Collecting quantitative and qualitative data from marketing campaigns• Performing market analysis and research on competition• Supporting the marketing team in daily administrative tasks• Prepare detailed marketing presentations

• Making literature and patent researches on the project subject• Supporting the determination of use and effects of the raw materials in different formulations• Supporting the determination of the characteristics of the final product• Performing executive level presentation for the evaluation of all studies

• Informing about the new products and services online and face to face effectively• Demonstrating the appropriate behavior as the company’s brand face• Sharing reviews in a positive and open manner• Understanding products and services, informing potential customers• Organizing of marketing events and creating contents• Providing feedback to the marketing and product departments regarding customers’ insights and questions• Tracking and generating reports on competitors’ marketing activities