İpek Başar Email & Phone Number

İstanbul, Turkey

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

• Driving cross-device growth approaches for web, mobile and desktop platforms
• Recognizing, defining and acting on growth and scaling opportunities for the business
• Creating growth strategy and initiatives around acquisition, user retention, traffic and conversion through different marketing channels
• Searching further for enriching product & growth capabilities, channels with cross functional teams,
• Monitoring, leveraging organic and paid growth channels
• Tracking, analyzing and reporting KPI's and results

Istanbul, Turkey

• Conducting overall market research and competition analysis to assesscompany’s situation in the mark etplace landscape
• Regularly tracking and monitoring competitors’ prices to ensure the bestprice positioning in line with targets
• Regular reporting and presentation to senior management on pricing andsales performance
• Support the coordination of product management projects to achieveresults and w ork on appropriate pricing for new products and services
• Preparing the necessary pricing tools needed by the marketing and salesteam for customized offer process, pa rticipating the decision makingprocess.
• Developing new pricing models and campaign suggestions

Kocaeli, Turkey

• Following up new technological developments, trends and regulations related to detergent and personal care products
• Developing high profitable new projects with marketing department
• Leading new product development and cost saving projects
• Working in project teams with marketing, purchasing, production, quality and planning departments
• Preparing new prototypes and carry out stability tests
• Working closely with suppliers and making evaluations of new alternative raw materials

Kocaeli, Turkey

• Collecting and compiling statistical quality data
• Preparing reports to communicate outcomes of quality activities
• Identifying training needs and organizing trainings to meet quality standards
• Coordinating on-site audits conducted by external providers
• Evaluating audit findings and implement appropriate corrective actions

İstanbul, Türkiye

• Collecting quantitative and qualitative data from marketing campaigns
• Performing market analysis and research on competition
• Supporting the marketing team in daily administrative tasks
• Prepare detailed marketing presentations

Eskişehir, Türkiye

• Making literature and patent researches on the project subject
• Supporting the determination of use and effects of the raw materials in different formulations
• Supporting the determination of the characteristics of the final product
• Performing executive level presentation for the evaluation of all studies

• Informing about the new products and services online and face to face effectively
• Demonstrating the appropriate behavior as the company’s brand face
• Sharing reviews in a positive and open manner
• Understanding products and services, informing potential customers
• Organizing of marketing events and creating contents
• Providing feedback to the marketing and product departments regarding customers’ insights and questions

Master Of Business Administration - Mba

Bachelor Of Science (Bs), Kimya Mühendisliği, 2.9/4

Activities and Societies: BEST - Board of European Students of Technology • The Youth in Action Programme Education on Europe Project.