- Monitoring & analyzing pre & post stream content performance & ROI metrics.- Evangelizing the live product to the market, building strategies TikTok & TikTok Live.- Managing LIVE campaign budgets and resources allocation.- Creating & executing data & insight driven content strategies for TikTok Turkey. - Manage relationships with external stakeholders: agencies, media partners, research companies & more.- Creating and executing PR projects to improve TikTok LIVE brand. - Develop corporate social responsibility (CSR) projects.- Creating and executing targeted PR campaigns to generate media coverage and increase awareness of TikTok LIVE events and initiatives. Analyzing sponsor ROI metrics to measure the success of sponsorships and identify areas for improvement.- Create partnerships with key stakeholders for content operations to create PR Value and brand lift.- Onboarding creators, government institutions, NGOs, media partners & more for Tiktok.- Cross functional collaborations POC w/ MKT, PR, CSR, Product Team & more- Building influencer, creator and organization education materials.- Effects & stickers & gifts operations supervision and localization. - Crisis management

- Drove and executed influencer campaigns across social media platforms for major brand partners, aligning campaigns with overarching brand strategy and current business objectives to ensure a consistent and strategic approach- Led brand and campaign planning by designing custom creative briefs, overseeing fast-paced timelines and budgets ranging from $20-$100K, and end-to-end project execution- Directly monitored performance metrics and delivered comprehensive reports featuring analytics, tracked KPIs and competitive research analysis- Manage influencer partnerships across TikTok, Instagram and YouTube, including campaign and budget planning, talent casting, partnership negotiations and contracts, briefings, relationship management, and post-campaign reporting.

Served as the Social Media Manager at Netflix, overseeing and executing social media strategies to enhance brand presence and engage the audience effectively.Implemented data-driven strategies, analyzing KPIs and user engagement metrics to measure the success of social media campaigns and adjust strategies as neededDeveloped and implemented comprehensive social media plans to promote Netflix content, including original series, movies, and documentaries, across various platforms.Managed the day-to-day operations of Netflix's social media channels, ensuring a consistent and compelling brand voice.Worked closely with cross-functional teams, including marketing, content creation, and public relations, to align social media efforts with overall business goals.Crafted engaging and shareable content, including posts, images, and videos, to drive user interaction and increase followership on platforms such as Facebook, Twitter, Instagram, and LinkedIn.Monitored social media trends and industry developments to identify opportunities for innovation and stay ahead of the curve in the rapidly evolving digital landscape.Developed and maintained relationships with influencers, partners, and fans to amplify the reach of Netflix content and foster a strong online community.Responded to user inquiries, comments, and feedback on social media platforms, maintaining a positive and interactive online presence.Executed special social media campaigns, contests, and promotions to generate buzz around Netflix releases and events.

The brands I worked on at Unilever were:Magnum, Algida, Signal, Clear, Seventh GenerationIn addition to preparing and sharing social media content for the brands, at Unilever, when the team was first established, we were also involved in leading e-commerce and data-driven marketing projects. I worked on creating different targeting strategies and content for those who participated or did not participate in the Magnum Car Giveaway. For Seventh Generation, a brand newly introduced to the country, I worked on researching potential target audiences and creating personas. I also contributed to generating different content based on these personas. Managed and executed data-driven marketing projects, leveraging analytics to refine marketing strategies, improve customer targeting, and enhance overall campaign performance. Applied predictive analytics and insights to inform decision-making, contributing to the success of data-driven marketing initiatives.For 3 years, I managed the Magnum capsule collection campaigns during the Cannes Film Festival. Conducted in-depth consumer analysis on social media platforms to identify trends, preferences, and engagement patterns.Utilized data-driven insights to inform the creation of targeted and impactful social media projects, enhancing brand visibility and engagement. Took a leadership role in influencer marketing initiatives, from identifying suitable influencers to negotiating partnerships and managing campaign execution.Utilized data analytics to measure the impact and effectiveness of influencer marketing campaigns, making data-driven adjustments for optimal results.

Created social media, content strategies, digital media and plans for each brandPrepared monthly trend reports, competitive reviews and risk management documentsWorked with brand's global teams to set strategy for global market place and implement social and digital strategies for markets, providing feedback and reviewing performance Directed the collection, curation and integration of user-generated content on social media

Created and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationContinuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCreated social media plans centered around relevant current events, product launches and ecommerce opportunity and engagementCreated regular reports on the effectiveness of social media campaigns, constantly fine-tuning the strategy in order to hit KPI goals

Project Based Campaigns - Preparing and executing creative ideas & concepts for online ad campaigns. - Measuring the impact of whole project and analyze review report on effectiveness of campaigns.Social Media Management - Developing and implementing comprehensive social media strategies. - Leading and executing online communities, capture and engage new audiences. - Creation of concepts for social media campaigns. - Measuring KPI’s and optimizing or developing new content strategy.

Monthly Content Research & Content Creation of Atlas Magazine

My interviews in this process;Ali Kırca - News Presenter Doğan Hızlan - JournalistCan Dündar - Journalist Feryal Pere - News ReporterÇınar Oskay - Journalist Vahap Munyar - JournalistErtuğrul Özkök - Journalist