With over 12 years of experience in sustainability and five years leading global product environmental impact strategy, I am a passionate and driven leader dedicated to transforming the fashion industry. As the Product Impact Lead at H&M Group, I spearhead the development and execution of environmental impact methodologies and tools for all product lines, ensuring alignment with our company’s vision, strategic goals, and upcoming regulations.My expertise encompasses sustainability, environmental and social impact in supply chains, ESG, life cycle assessment (LCA), the Higg Materials Sustainability Index (MSI), Product Module (PM), and the Product Environmental Footprint (PEF) guide. I excel in stakeholder engagement, strategic planning, project management, and communication. I have a proven track record of leading initiatives to measure, reduce, and transparently communicate the environmental impact of our products. Additionally, I collaborate with industry organizations such as the Sustainable Apparel Coalition to enhance the adoption and clarity of product impact tools and programs.I am driven by the opportunity to create a more sustainable and circular fashion system and am eager to continue making a meaningful impact through innovative solutions and strategic leadership.