Ivan Perez-Armendariz work email
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As the Head of Digital Experience at Deutsch LA, Ivan leads a team of over 50, merging strategy, creativity, and technology to build category-leading digital experiences that drive business growth. At Deutsch LA, he led a transformational redesign of the Taco Bell ordering app, making it the top-rated QSR app in the Appstore. Ivan is also a key leader in agency generative AI initiatives, leading integration with Open AI on award-winning projects like Snapple's "fAIct Generator" and PetSmart’s Rescue Writer. His leadership has positioned Deutsch LA among Fast Company’s Most Innovative Companies for its generative AI marketing strategies. Ivan's accolades include being a 2024 AdAge Creativity Award winner and an Entrepreneur Magazine Top 100 awardee. Formerly CP+B's Global Chief Digital Officer, he drove Domino’s ecommerce innovations, including emoji ordering. Additionally, he oversees Deutsch LA's LatinX ERG group, nurturing LatinX talent. A Stanford alum, he now enjoys beach life in Los Angeles.
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Chief Digital OfficerDeutschLos Angeles, Ca, Us
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Evp / Head Of Digital ExperienceDeutsch La Jul 2019 - PresentLos Angeles, California, UsIvan is tasked with building the agency’s momentum around digital innovation, defining the holistic end-to-end customer journey for clients and identifying opportunities for new platforms, products, and services. He leads a team of more than 50 employees across product design, digital production, UX and technology and works closely with strategy, media and business intelligence teams. -
Chief Digital OfficerRise And Shine And Partners May 2017 - Jul 2019Minneapolis, Minnesota, UsDigital - Discovery and audits, user journey mapping, owned eco-system strategy, innovation, websites, apps and management of key partners for technical development, SEO and SEM.Social - Content strategy, channel plans, influencer and partnerships management, content creation and publishing, social ad buys, analytics and reporting. -
Evp / Managing DirectorCrispin Porter + Bogusky Dec 2015 - Apr 2017New York, Ny, UsAs Managing Director of Crispin Porter + Bogusky Los Angeles, Ivan is responsible for leading client business, employees, new business, culture and overall P/L management. Since joining CP+B in 2008, Ivan has held various roles including Chief Digital Officer and Director of Interactive Production. He has led many of the agency’s most innovative work such as Domino’s Pizza ecommerce innovations, American Express OPEN Forum and Vail Epic Mix. Previously, he served as President of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award. -
Evp / Chief Digital OfficerCrispin Porter + Bogusky Aug 2012 - Nov 2015New York, Ny, UsGlobal Chief Digital Officer responsible for shaping and growing the agency's integrated digital and social capabilities. Social capabilities include listening insights, content strategy, content creation and platform management (facebook, instagram, pinterest, linkedin, etc). Digital capabilities include strategy, creative and production.
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Vp / Director Of Interactive ProductionCrispin Porter + Bogusky Dec 2010 - Aug 2012New York, Ny, UsHead of digital production for CP+B. Clients include American Express Open, Old Navy, Microsoft, Windows Phone Kraft Mac&Cheese, Jello, Best Buy, Vail EpicMix, Dominos, Vitamin Water, and MetLife. Ivan's group includes a mix of media, creative and systems producers.
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Vp / Group Executive ProducerCrispin Porter + Bogusky Aug 2009 - Jan 2011New York, Ny, UsDigital strategy and production leader for CP+B clients, including VW, Old Navy, Gap, Best Buy, American Express, Guitar Hero, and Dominos.
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Executive ProducerCrispin Porter + Bogusky Jun 2008 - Jul 2009New York, Ny, UsCP+B acquires texturemedia in June, 2008. Ivan joins the agency as head of digital production for vw.com.
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PresidentTexturemedia Jul 2004 - Jun 2008As President of texturemedia, Ivan runs the day-to-day operations of the business. His direct reports include the Technology, Creative, Interaction Design, Business Development, Finance, and IT team leads. His focus within the agency is guiding project delivery, solution definition, pricing, technology strategy, staff development, and client services team leadership.
Ivan Perez-Armendariz Skills
Ivan Perez-Armendariz Education Details
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Stanford UniversityComputer Systems Engineering -
Boulder High School
Frequently Asked Questions about Ivan Perez-Armendariz
What company does Ivan Perez-Armendariz work for?
Ivan Perez-Armendariz works for Deutsch
What is Ivan Perez-Armendariz's role at the current company?
Ivan Perez-Armendariz's current role is Chief Digital Officer.
What is Ivan Perez-Armendariz's email address?
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What is Ivan Perez-Armendariz's direct phone number?
Ivan Perez-Armendariz's direct phone number is +131030*****
What schools did Ivan Perez-Armendariz attend?
Ivan Perez-Armendariz attended Stanford University, Boulder High School.
What skills is Ivan Perez-Armendariz known for?
Ivan Perez-Armendariz has skills like Digital Strategy, Entrepreneurship, Digital Marketing, Advertising, Integrated Marketing, Digital Media, Business Development.
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