With some fantastic folks, we are helping Virginia shape it's Training for Residential Energy Contractors (TREC) programs as part of the State-Based Home Energy Efficiency Contractor Training Grants from the U.S. Department of Energy. TREC will deploy innovative, effective, and equitable workforce development programs to train workers to make homes healthier and more energy efficient.

Ian oversees the day-to-day activities of SEPA's marketing team. He serves as the team lead on marketing strategy and leadership on mid and large-scale projects and member market engagement activities. Ian's areas of expertise include non-wires alternatives, solar, digital marketing, brand portfolio management, demand generation, strategic planning, data management and analytics, creative design, and marketing operations.Achievements include:- Metrics: Increase content download rates by 17%; increase organizational email open rates and click-through rates to 24% avg. and 2.7% avg.- Champion the creation and implementation of new organizational content and audience segmentation strategies.- Oversee the successful implementation of a new website and accompanying content management platform.

Ian utilizes his versatility and diverse skills to manage the marketing, strategy implementation, and program development of ASCE's corporate programs. He also serve as client manager for public and private entities participating in these programs.ACHIEVEMENTSGenerated average annual sales worth $145,000, with 14% compounded growth in annual sales. Revitalized the online purchasing processes that delivered improved customer ratings and increase in revenue. Developed successful B2B sales program targeting small and medium enterprise market segment.  Successfully led over 6 product development projects for private, contractor, federal, state, and local clients that led to increase in sales revenue of over $500,000 within 3 years.Led 8 product development/integration projects resulting in revenue increases from new and existing accounts totaling nearly $450,000.Standardized the contract development process that led to 40% reduction in turnaround time. Developed highly effective email campaigns with a 21% Average Open Rate and average CTR of 3.5%.Promoted Coordinator (2010), Sr. Coordinator (2013), and Administrator (2014).