Kenneth Ip Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Hong Kong SAR

Hong Kong

Manage 2 business units and oversee corporate brand management for the Hong Kong market. Provided strategic and tactical guidance and supervision to the marketing team with accountability for lead generation to drive sale through traditional & digital marketing campaigns, email marketing campaigns, re-marketing and SEM/SEO strategies. Seminar planning for.

Hong Kong

• Directly report to the Associate Marketing Director of the University of the Arts London (UAL) at London Head office, this role is required to work closely with 16 UAL representative agents at different countries.
• Develop marketing plans with university’s overseas agents: To plan annual marketing activities with the agents according to the recruitment target set by the university and individual colleges.
• Monitoring: To plan and Implement new measurement to evaluate agents’ marketing performance and to regularly review agents’ marketing materials to ensure they align university’s brand standard.
• Online marketing consultation: Provided regular online marketing consultation for the agents and assist agents to develop online marketing activities (e.g. Facebook marketing, search engine marketing and optimisation).
• Brand protection: Assisted associate marketing director to regularly monitor if there is any case of university and colleges brand names misuse at Asia Pacific countries.
• Market research: Carried market research and assist associate directors at marketing and recruitment divisions to identify market potential from different countries. Worked with associate marketing director to develop.

Hong Kong (HQ In Beijing)

Project lead and assist the newly setup Hong Kong division to develop Asian 1st location based POI social mobile platform with trust system. Formulate business model and assist Project Director to re-shape company's business focus and direction.

Hong Kong

• Reporting to the Vice President of Hong Kong,initiated and managed entire online & offline marketing plans for 3 business units and oversee the corporate identity and brand management for all business units at Hong.
• Online Marketing and Acquisition: Revamped 3 business units Hong Kong websites (www.kaplan.edu.hk, www.kaplanfinancial.com.hk, www.kbas.edu.hk) in 2010, the quality sales leads from online platform increased by 25% in.
• Search Engine Optimization and Marketing: Formulate and implement Search Engine Marketing (SEM) campaigns for Kaplan Hong Kong websites on Google and Yahoo HK, improved up to 13% unique visitors and 20% of total.
• Email Marketing: Introduce and setup email marketing strategies for the business units. Manage segmented and personalized email marketing campaigns towards over 50,000 members in Hong Kong.
• Social Media Strategy: Define Kaplan Higher Education online social networking strategy such as forums, YouTube and Facebook. Enhance and maintain Kaplan Hong Kong online reputation and brand awareness. Manage social.
• Mobile Marketing: Successfully implement QR Code at programme-specific print and outdoor advertisements, supported by mobile wap page to convert offline readers into online leads.

Hong Kong

• Responsible for developing online marketing strategy and business plan to assist clients to achieve business goal. Execute all-round branding and online marketing planning and consultation. Project-lead on website.
• Project management and website development: Project-lead to revamp websites
• Search Engine Marketing and Optimization: Provide Search Engine Marketing and Optimization consultation
• Online Campaign management: Work closely with clients to initiate online campaign and eDM marketing.

Hong Kong

• Responsible for corporate brand marketing and management and assist Group Brand Marketing Manager in developing overall corporate brand marketing strategy.
• Brand Management: Deliver brand consultation for PCCW sub-brands including now TV, NETVIGATOR, Yellow Pages and all PCCW commercial products. Supervise and execute advertising and marketing collaterals including.
• Campaign management: Assist sub-units on market research and give advice at corporate level on the overall online and offline marketing and brand development
• Website Revamp: Project-lead to revamp PCCW corporate website and work with responsible business units on content management.

Hong Kong

• Responsible for initiating, managing and developing e-marketing campaigns for 25 hotels and carry market research to keep track on competitor business direction and market activities
• Search Engine Optimization and Marketing: Formulate Search Engine Optimization (SEO) strategy and budget manage on Pay-Per-Click Search Engine Advertising (PPC)
• Online Marketing: Initiate and develop new online strategy to achieve sales goal of online booking and co-ordinate e-mail marketing to VIP guests. Project-lead to develop link strategy and partnership advertising.
• Website Management: To project-lead website structure and function enhancements.

Sydney, Australia

• Responsible for company online marketing and develop online sales business strategy, handle small to medium enterprise online sales ordering, logistic co-ordination.
• Online Marketing and Sales Management: Formulate Search Engine Optimization (SEO) and budget manages on Pay-Per-Click Search Engine Advertising (PPC).
• Customer Loyalty Programme Management: Manage over 5,000 databases and implement email marketing strategy to maintain customers’ loyalty and increase retention rate.

Diploma, Creative Advertising

Master Of Science (M.Sc.), Digital Marketing

Master Of Commerce, Advanced Information System Management

Bachelor Of Commerce, Double Major In Information System & Finance, Merit

F.1 - F.7, High School/Secondary Diplomas And Certificates