Isabelle Poirier Email & Phone Number

Quebec City, Qc, Ca

Québec, Quebec, Canada

BKOM Studios (previously Tink and BMG Multimedia) transitioned from a digital and marketing agency to a video game studio. My career here began in the agency phase, providing me with a diverse background in B2C, B2B, and game industries.Main Responsabilities: Strategic Planning, Studio-level Leadership, Team Management, Brand/Product Strategy, Marketing & Go-to-market Strategy, UX Design, Account Management, Performance Analysis & Improvement.At a Glance:• Established and… Show more BKOM Studios (previously Tink and BMG Multimedia) transitioned from a digital and marketing agency to a video game studio. My career here began in the agency phase, providing me with a diverse background in B2C, B2B, and game industries.Main Responsabilities: Strategic Planning, Studio-level Leadership, Team Management, Brand/Product Strategy, Marketing & Go-to-market Strategy, UX Design, Account Management, Performance Analysis & Improvement.At a Glance:• Established and directed a high-performing UX/UI department.• Established and directed the strategy, marketing, and performance measurement services department.• Actively participated the executive operations committee resulting in the establishment of best practices that is now implemented company-wide, impacting 150+ team members and improving operational alignment across departments.• Closely worked with the business development and ideation teams to produce client pitches, present them, and secure new clients.• Directly contributed to brand strategy, marketing strategy and go-to-market planning, user experience design, and performance analysis for all major projects of the studio and its clients.• Acted as account director for several client accounts, including Bombardier, Hasbro, Mainbot, and Spinmaster.• Played a key role in securing multimillion-dollar funding from the Canada Media Fund (CMF) for multiple projects by leading market research and positioning, go-to-market strategy, marketing planning, and revenue projections.Worked with a wide range of clients and brands, including Hasbro (Nerf, Transformers, My Little Pony, Monopoly, Play-Doh, and more), Wizards of the Coast (Dungeons & Dragon, Magic: The Gathering, etc.), AMC (The Walking Dead), Spinmaster (Bakugan), Bombardier, AXA, Desjardins, VIA Rail, St-Hubert, Toyota, Disney, Avalanche Studios, Paizo (Pathfinder), Lego, and more.Project overviews available upon request. Show less

Quebec, Canada

Quebec, Canada

Transcontinental 3W, part of TC Transcontinental, was a company specialized in digital strategy and web development.Main Responsabilities: Production Management, UX and UI Director and Team Management, Digital Strategy, Account Management, Art Direction, UX/UI DesignAt a Glance:• Supervised a production team of 10 to 15 resources.• Managed client accounts, including Metro, Saputo, Anapharm, Napa Canada, TC Media, and more.• Participated in the company's management… Show more Transcontinental 3W, part of TC Transcontinental, was a company specialized in digital strategy and web development.Main Responsabilities: Production Management, UX and UI Director and Team Management, Digital Strategy, Account Management, Art Direction, UX/UI DesignAt a Glance:• Supervised a production team of 10 to 15 resources.• Managed client accounts, including Metro, Saputo, Anapharm, Napa Canada, TC Media, and more.• Participated in the company's management committee and in the implementation of continuous improvement measures, leading to: • A 25% increase (from 65% to 90%) in employee productivity in production within 8 months. • A 50% reduction in the client proposal cycle time.• Coordinated creative activities and acted as Art Director on major agency projects.• Actively participated in the proposal and pitch process, leading to the signing of new clients.• Responsible for the visual design of several web projects, many of which were award-winning.• Responsible for the company's visual identity and communication plan. Show less

Quebec, Canada

Quebec, Canada

Freelance work in UX, UI, strategy and marketing for B2C & B2B clients.

Bachelor'S Degree, Graphic Communications, Not Graduated

D.E.C., Arts & Literature - Media