Ipsita Panda

Ipsita Panda Email and Phone Number

Employer Branding and Talent Marketing @ Philips | PGDM- Marketing @ Philips
netherlands
Ipsita Panda's Location
Bengaluru, Karnataka, India, India
About Ipsita Panda

As a versatile marketer with a dynamic background in branding, marketing, and content strategy, I craft content that not only engages but delivers results across sectors. Here’s what I bring to the table:- Strategic Marketing: Creating impactful campaigns that amplify brand presence and connect with diverse audiences.- Content Creation: Crafting and localizing content to hit the mark across platforms and markets.- Digital Strategy: Leveraging digital tools to drive brand awareness, engagement, and lead generation.- Event Marketing: Assisting standout events—career fairs, hackathons—to make lasting impressions.- Cross-Functional Collaboration: Aligning marketing initiatives with business goals through strong partnerships.- Data-Driven Decisions: Using insights to steer campaigns and meet business objectives.I’m excited to bring my skills to new challenges and drive growth in dynamic environments. Let’s connect!

Ipsita Panda's Current Company Details
Philips

Philips

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Employer Branding and Talent Marketing @ Philips | PGDM- Marketing
netherlands
Website:
philips.com
Employees:
80704
Ipsita Panda Work Experience Details
  • Philips
    Apprentice (Employer Branding And Recruitment Marketing)
    Philips Jan 2024 - Present
    Bangalore
    1. Implemented strategy and employer brand promotion efforts, actively designing local organic content and activation across global channels, supporting talent marketing initiatives. 2. Localized global content for the regional market, adapting campaigns and relevant content for diverse segments.3. Drove engagement by creating and curating compelling content on key social media platforms, career sites, and other touchpoints, employing creative storytelling and multimedia elements.4. Supported the promotion of hiring activities, including career fairs, hackathons, and local internship programs.5. Established robust relationships and collaborated with Talent Acquisition stakeholders, aligning efforts with their talent attraction goals.
  • Digital Marveled
    Sales And Marketing Intern
    Digital Marveled Jun 2023 - Aug 2023
    Noida, Uttar Pradesh, India
    1. Project 1: Spearheaded sales initiatives, excelling in lead generation, customer interaction, and achieving the highest sales figures within the team. 2. Project 2: Orchestrated comprehensive marketing efforts, including content writing, social media marketing, and SEO/SMO/SMM, Google Ads, Google Analytics, Customer Value Journey, ORM, and various online marketing tools.3. Project 3: Conducted market research and business analysis, providing valuable insights for strategic decision-making.
  • Marketix
    Social Media Marketing Intern
    Marketix Jan 2021 - Jul 2022
    Ahmedabad, Gujarat, India
    1. Spearheaded creative conception and ideation processes for diverse clients.2. Developed innovative content strategies tailored to digital and social media platforms.3. Demonstrated proficiency in devising compelling content that resonates with target audiences.4. Successfully executed strategies to enhance clients' online presence and engagement.5. Adapted content approaches to suit the unique needs and preferences of various clients.6. Proactively sourced fresh and relevant content to maintain a dynamic online presence.7. Applied optimization techniques to ensure maximum visibility and effectiveness of uploaded content.8. Executed the seamless activation of content, contributing to a consistent and engaging digital experience.
  • Marketix
    Content Writer
    Marketix Jun 2020 - Jun 2022
    India
  • Viral Fission
    Campus Ambassador
    Viral Fission Nov 2020 - Feb 2021
    Mumbai, Maharashtra, India
    1. Generated unique and compelling post ideas as a brand ambassador for Viral Fission.2. Represented Viral Fission in collaborations with renowned brands like Netflix, TVF, Myntra, and others.3. Showcased creativity and brand alignment in post ideation for diverse and high-profile clients.4. Played a key role in maintaining positive relationships with partner brands through impactful content creation.
  • New Nation
    Content Writer
    New Nation Aug 2020 - Nov 2020
    Ahmedabad, Gujarat, India
    1. Consistently produced 10 high-quality articles weekly during my internship as a content writer.2. Covered a broad spectrum of topics including politics, lifestyle, news, showcasing versatility.3. Demonstrated strong research and writing skills to deliver engaging and informative content.
  • The Brandiverse
    Social Media Marketing Intern
    The Brandiverse Aug 2020 - Nov 2020
    1. Analyzed performance data, translating insights into actionable optimization strategies.2. Elevated Brandiverse's social media presence through strategic initiatives and impactful content.3. Proactively monitored industry trends and competitor activities to inform a forward-thinking market strategy.
  • The Brandiverse
    Digital Marketing Executive
    The Brandiverse May 2020 - Oct 2020
    Mumbai Metropolitan Region
    1. Established clear metrics for measuring impact and tracking the progress of ongoing and new campaigns.2. Provided oversight in supervising digital media content for diverse clients, ensuring alignment with objectives and quality standards.
  • The Brandiverse
    Content Writer
    The Brandiverse May 2020 - Oct 2020
    Mumbai, Maharashtra, India
    1. Crafted engaging captions and post copies, showcasing a knack for compelling content creation.2. Demonstrated a skillful approach in conveying brand messages through effective and resonant wording in captions and post copies.
  • Muskurahat Foundation
    Fundraising Intern
    Muskurahat Foundation Sep 2020 - Oct 2020
    Mumbai, Maharashtra, India
    1. Strategically devised and implemented effective fundraising tactics, resulting in surpassing the campaign goal with a total of more than ₹10,000.2. Leveraged outreach and engagement techniques to mobilize a supportive community, contributing to the campaign's success.

Ipsita Panda Skills

Leadership Feature Writing Writing Social Media Public Speaking Proof Reading Creative Content Creation Blogging Debate Magazine Writing Business English Content Marketing Communication English Literature Team Management Team Leadership Advertising Social Media Blogging Creative Writing Web Content Writing Team Mentoring Marketing Proposal Writing Editing Orator Social Media Marketing Social Media Communications Team Motivation Management Project Management Content Curation Copywriting Copy Editing Poetry Content Writing English Grammar

Ipsita Panda Education Details

Frequently Asked Questions about Ipsita Panda

What company does Ipsita Panda work for?

Ipsita Panda works for Philips

What is Ipsita Panda's role at the current company?

Ipsita Panda's current role is Employer Branding and Talent Marketing @ Philips | PGDM- Marketing.

What schools did Ipsita Panda attend?

Ipsita Panda attended Isbr Business School, Gls University, Delhi Public School - India.

What skills is Ipsita Panda known for?

Ipsita Panda has skills like Leadership, Feature Writing, Writing, Social Media, Public Speaking, Proof Reading, Creative Content Creation, Blogging, Debate, Magazine Writing, Business English, Content Marketing.

Who are Ipsita Panda's colleagues?

Ipsita Panda's colleagues are Nichollas Lisboa Gonçalves, Frank Ploegmakers, Bill Teixeira, Esraa Aboulnaga, Hailey Luzny, Venus Gardner, Vinícius Fernandes.

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