Faethm is a SaaS based analytics product which helps HR, Workforce Planners and Leaders make data based decisions by understanding the impact of automation on economies, industries, companies, jobs, tasks, skills and people.- Led the discovery and launched Strategic Workforce Planning product within 5 months while onboarding 7 enterprise clients as Beta clients for product testing and feedback with a business objective of acquisition.- Increased client acquisition through the enhancement of the product by introducing features for flexibility like multi-selection, and quick scenario comparisons, using North Star framework

Reported to Senior Manager for developing and delivering Payments (Cards and NPP) Fraud products aligned to the product strategy and roadmaps to support growth and drive product and business outcomes.- Redefined the complete workflow leading to a reduction in Time to action by 5 minutes per alert, leading to improvement in overall customer experience as well as cost-saving for the customers.- Improvement in the metric of % of blocked cards and accounts by identification of the problem of no feedback loop, leading to bad customer experience. Validated a solution of 2 way SMS to reduce the percentage of blocked cards by running an experiment, and later worked with the team to develop the full solution.- Automated various customer actions based on quantitative and qualitative data, leading to a reduction in errors and improving the overall customer experience.- Collaborated with the designer to redesign the UI, and did usability testing with the customers, which led to improvement in ease of use for the fraud officers, improving the overall experience and ultimately the satisfaction and retention metrics.

GivrWay is a Melbourne-based FinTech startup focusing on developing a low-cost QR payments platform to help charities and sole proprietors to receive payments efficiently on-the-go.- Launched an MVP while collaborating with the founder at GivrWay to test the product idea, measure the results and learn the customer problems which helped guide the roadmap.- Analysed and documented business scenarios and use cases, end-to-end business processes, mapping user stories for the QR payments platform.

Battlerz is a Melbourne based, agile, and nimble technology FinTech startup; with a focus on building innovative products and solutions for payment and financial services.Reported to the Founder for developing insights into financial hardships product, customer discovery, and perform market analysis, along with rapid prototyping to test the idea.- Conducted customer interviews to analyse customer pain-points in the product life cycle to identify customer experience improvement opportunities in the portfolio- Ensured that new solutions are fit for purpose to achieve business and customer outcomes through business planning needs analysis and risk assessment

Telenor Microfinance Bank is part of Ant Financial a Chinese FinTech company leading in innovation. The financial services division manages mobile banking payments with 20 million unique monthly transactions and over 5 million active users. - Conceptualised and implemented the pin-less biometric payments on eftpos terminals as part of digital transformation strategy while designing the payment flow, leading to an increase in market share as well as a reduction in complaints by 35%.- Successfully introduced first-ever virtual debit card on a mobile app through the market, competitor, and customer analysis, managing the cost and delivery timelines while engaging with software engineering, sales, compliance, marketing & sales teams along with external stakeholders. Within 3 months 500,000 virtual debit cards were issued to customers which led to increased engagement and acquisition of new customers.- Improved the onboarding process for the digital wallet leading to optimisation of the conversion funnel, resulting in growth in customers from 0.8 million to 1.5 million delivering on key customer and financial objectives.- Innovated the product through customer insights by introducing title fetch thus improving transaction flow for payments. It resulted in improved customer experience and usage ultimately leading to 30% increase in revenue within 6 months. (A product similar to PayID in Australia)- Designed one collaborative system for customer KYC through API integration, while avoiding third-party verification, thus saving AUD 1 per verification query for 70 million potential customers, while planned the go to market proposition and strategy for the service in collaboration with sales & marketing teams.- Redesigned the process flow for an existing product of money transfer, in order to introduce the upsell of mobile accounts, conducted UAT and thorough training of the products, for successful commercial roll-out leading to 15% increase in acquisition.

Zong CMPak is a 100% owned subsidiary of China Mobile Communications Corporation providing voice & data services to the Pakistani market through 2G, 3G and 4G technologies. China Mobile has been featured as one of "The World's 2,000 Biggest Public Companies" by Forbes magazine and Fortune Global 500 by Fortune magazine.Reported to the Product Manager working as the product owner to provide business context and feature prioritisation for mobile payment product.- Liaised with various cross functional teams to optimise usability of payment product by introducing the user generated code, leading to drop of 85% complaints, and leading to 40% increase in revenue and improved the overall customer experience.- Worked with cross-functional teams on the product release of new features, while maintaining a prioritised list of stories.- Designed the acquisition strategy by collaborating with stakeholders to introduce the free voice minutes as an incentive upon signup to mobile banking in order to generate trials.

United Bank Limited is one of the largest commercial banks in Pakistan with a network of over 1,390 branches across Pakistan and 19 branches overseas, having a customer base of over 4 million.Reported to the Product Manager and responsible for process mapping, design and strategy for the digital banking mobile account and over the counter banking product.- Designed industry first application of Digital Banking while identifying customer needs for additional product usage channel leading to enhanced product features for increased customer acquisition and experience.- Streamlined existing processes to improve the mobile account registrations, eliminate the customers lost in pipeline due to no follow-up, and reduced the overall registration time to bring customer on-board through sprint process.- Developed strategy for growth in the revenue by identifying the limitation of transaction-based model, and thus introducing the volume-based model which resulted in 30% increase in profitability, and 90% increase in average transaction size.- Using customer data analysis identified the revenue lost on failed transaction, thus developed a process to guide the customer with procedure to perform a transaction leading to reduction in failed transactions by 70%, and increase in revenue by 30%.

Royal Bank Of Scotland is a UK based bank which provides full range of banking and insurance services to personal, business and commercial customersReported to the Product Manager to identify customer behavior, analytics, and generate reports for the credit cards.- Prepared analytical reports and generate campaign and sales lead using the credit cards portfolio and their transnational data, which helped the product and sales team to target the customers based on their usage to sell the products of spend and insurance which led to revenue from portfolio.- Created performance dashboard to monitor the hourly, daily and weekly sales report, and provide insights to management.