Sentrax is advanced technological systems company which includes hardware and software products that are built around the latest technologies for RTLS (Real Time Location System), LBS (Location based Systems) and IOT (Internet of Things). We are a young fast growing Swiss based startup technology company. If you are motivated and results-driven, and enjoy working in a team environment and selling and marketing innovative game changing technologies.Responsibilities Develop the core content, including messaging, whitepapers, brochures, product demos, videos, and webinars.Delegating assignments to internal and external members of the graphics and advertising departments, as needed.Ensuring adherence to clients’ specifications.Coordinating efforts to ensure that campaigns are completed.Adhering to time and financial restrictions.Tracking changes in consumer engagement following the roll-out of each marketing campaign.Compiling reports detailing the effects exerted by each campaign, and sharing these with clients.

Roles and Responsibilities:- Audit, Competition Research, and Project Onboarding:- Customer Handling and support- Understood the Goals and challenges of the project and created a marketing strategy, accordingly.- Set KPI to track the performance at the start of the project.- Creation of Marketing Strategy and Execution Roadmap- As per goal and industry, selected the right advertising channel to promote the product.- Created customized marketing strategy, messaging, and landing page for the product/goal.- Converted the marketing strategy into the task and allocated them to the team for execution.- Each task is allocated with the deadline, checklist, and expected outcome sheet.Analytics:- Tracked Daily, Weekly, and Monthly Performance.- Set up tracking for new campaigns using Google Analytics.- Created custom Google Data Studio dashboard using multiple data sources (Ranking Report, Google Analytics, Google Search Console, Lead & Conversion Data, Ads performance)Management of Team- Set KPI for all team members.- Kept a track of the team performance on a weekly, monthly, and quarterly basis.- Conducted quick 15 mins daily huddle meetings to make sure things are on track.- Weekly 1 hour training session to keep the team updated with the latest marketing experiments and technology.

Core ResponsibilitiesDigital & Performance Marketing by executing marketing activities in line with the Concept guidelines. Launch & Optimize SEM campaigns and hold the responsibility for the channel’s performance and delivering results.Manage the strategy & Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication Stay up to date with the latest technology and best practicesManage and oversee various digital marketing channelsMeasure ROI and KPIsPrepare and manage the digital marketing budgetOversee all the company's social media accountsSuggest activities for improving the quality of online contentTrack and measure SEO and Google Analytics metrics and provide reportsResearch and forecast future sales and performance trendsLead, supervise and motivate members of the digital marketing team Research competitors and provide suggestions for improvementKeep abreast with industry and market trends and best practicesMonitor trends in online community tools, trends, and applications.

Core Responsibilities;Build, plan and implement the overall digital marketing strategyMonitor the competition and be aware of market changes and developments.Web content generation

Core Objective:Develop sales and marketing team. Plan, direct, coordinate marketing & sales policies and programs. Develop pricing strategies with the goal of maximizing the firm's profit & share along with customer satisfaction.Key Responsibilities: Work with sales and account management teams for customer evangelists to create PR, media and marketingopportunities. Align campaigns, assets, communications and messaging to corporate branding initiatives. Develop marketing collateral and sales tools like brochures, presentations and proposals. Guide, train, assign tasks & targets to the sales representatives. Develop pricing strategies, balancing firm’s objectives and customer satisfaction. Direct hiring, training & performance evaluation of marketing & sales staff and monitor their daily activities.

Core Objective: Manage corporate marketing and communications functions, develop sales and marketing collateral & manage sales team. Plan, direct, coordinate marketing & sales policies and programs. Develop pricing strategies with the goal of maximizing the firm's profits & share of the market while ensuring the firm's customer satisfaction. Key Responsibilities: Compiling & Designing of Product catalogs, course guides and training brochures for the sales representatives to understand complex products. Guide, train, assign tasks & targets to the sales representatives. Develop pricing strategies, balancing firm objectives and customer satisfaction.  Direct hiring, training & performance evaluation of marketing & sales staff and monitor their daily activities. Consult with product development personnel on product specifications such as design, color & packaging.

Core Objective:Accomplishment of business development activities by researching and developing marketing opportunities .Introducing innovative technological products to the market via various mediums. Key Responsibilities:• Accomplish marketing and sales resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining sales & marketing employees• Achieve marketing and sales operational objectives; by developing strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems.• Projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, recommending selling prices & monitoring competition.• Attaining of marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, trade promotion programs& developing field sales action plans.• Identify market opportunities by focusing on consumer requirements, competitor's share, and competitor's strengths and weaknesses, forecasting projected business & establishing targeted market share.• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging &coordinating new product development.• Provide information by collecting, analyzing, and summarizing data and trends.• Accomplishes marketing and organization mission by completing related results as needed.

Core Objectives:Plan, direct, or coordinate marketing & sales policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximising the firm's profits or share of the market while ensuring the firm's customers are satisfied. Key Responsibilities:• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Products (QTech Plus Queue Management Solution, QTech Mini, Feedback + Electronic Customer Feedback, Biometric Solution)• Business development by lead generation. My major clients, Samba Bank, First Women Bank, Port Grand, Koel, Essa Lab, Jinnah Hospital, DRs Hospital, SIUT, AL- Raed, Al-Zaeem & Sahil medical centres. etc• Monitor trends that indicate the need for new products and services.• Develop pricing strategies, balancing firm objectives and customer satisfaction.• Compile lists describing product or service offerings.• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities• Events organised and participation (Telenor IOT Expo, SIUT Symposium, Hashmanis).• Consult with product development personnel on product specifications such as design, colour, or packaging• Developed marketing collateral ( Brochures, Product catalogue, E-Banners, Presentations, website, E-mail marketing, Digital Media marketing)• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Core Objective:Manage corporate marketing and communications functions. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. Key Responsibilities:• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales.• Led market launch of 5 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating.• Wrote & Design Product catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. • Created web portal to transform previously archaic improving communication flow and adding an effective sales tool for field reps.• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.• Online product marketing & sales promotion (Olx, dekho.com, bolee.com, Facebook & etc.)• Projects; Home Logic (Home automation system), WAB-i (Information watch - Android based application for displays system), Power Protect LC (Single and three phase LC), LED (Displays system ODU/IDU) and LVD (Lighting system)

Core Objective:Advanced through a series of Branding, Advertising & promotions. Created concept and copy for journal ads, direct mail campaigns, Event management and sales collateral for diverse clients and projects. Key Responsibilities:• Served as primary copywriter & designing on advertising campaigns for multimillion-dollar accounts and successful product launches.• Worked on marketing plans and promotional strategies for achieving targets• Generated On-line products sales & promotions (beliscity.com, priceweb.pakistanpoint.com, powertronixintl.com, priceinpkr.com, pakbiz.com)• Techno-commercial products brochures designed, catalogue, profile, web contents, presentation etc. Projects: RMS (Remote Monitoring), IPS (Integrated Power System), CPS (Clean Power System) • BTL Advertising Activities, Press & magazine Ad (Industrial Review, Yellow Pages etc.)• Event organized (ITIF, MEE Dubai, ITCN ASIA, and IEEE Expo)

Core objective:Created concept & design products ads, presentations, website contents & designing, direct mail campaigns, Brochure & product catalog design for pharmaceuticals products. Key Responsibilities:• Designing & develop advertising campaigns for bosch pharma products.• Prepared Interactive Presentations for client side.• Website contact management & designing (Bosch & Linz Phrama, PIPP, Pak pediatric association)