Sr. Project Associate
Bengaluru, Karnataka, India
As a part of the two departments : Enterprise Commercial Delivery Services and Campaign & Channel Operations, I drove successful marketing campaigns by leveraging SFMC to enhance client engagement, optimize channel operations, and deliver measurable business outcomes.• Designed, executed and managed multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC), ensuring alignment with client objectives and timelines.• Oversaw the end-to-end operations of various… Show more As a part of the two departments : Enterprise Commercial Delivery Services and Campaign & Channel Operations, I drove successful marketing campaigns by leveraging SFMC to enhance client engagement, optimize channel operations, and deliver measurable business outcomes.• Designed, executed and managed multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC), ensuring alignment with client objectives and timelines.• Oversaw the end-to-end operations of various marketing channels, including email, SMS, social media, and web, to optimize customer engagement and campaign performance.• Utilized data-driven insights to segment audiences, personalize messaging, and track campaign metrics for continuous optimization.• Worked closely with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of campaigns across all platforms.• Acted as a primary point of contact for clients, providing regular updates, insights, and recommendations to enhance campaign effectiveness and ROI.• Identified opportunities to streamline processes, improve operational efficiency, and implement best practices in campaign management and channel operations.• Generated detailed reports on campaign performance, analyze results, and provide actionable insights to stakeholders for ongoing improvements.• Gained understanding of Salesforce Marketing Cloud (SFMC) along with its capabilities and applications in creating various types of marketing campaigns.• Experienced managing and executing multi-channel marketing campaigns. Show less