Ira Bahar Email & Phone Number

İstanbul, İstanbul, TR

New York City, NY, US

• Drive commercial success for all online channels and partners in Turkey & CIS countries
• Achieve Net Sales and EBIT targets, define strategic initiatives
• Managing key partner relationships (Owned & Operated e-commerce partners, marketplaces, integrators)
• Develop and implement commercial strategies that unlock growth opportunities, manage budgets and ensure the delivery of targets across channels in the region
• Ensure profitability goals are achieved (P&L management)
• Determine budgets for the respective market including Full Year Budget and longer term IDP inputs

New York City, NY, US

• Launched tr.calvinklein.com for the first time in Turkey market
• Success case launching and operating e-commerce for Calvin Klein and Tommy Hilfiger locally within the global organization
• P&L responsibility for newly established e-com channel
• Project management process for the website
• 360 degree marketing management (digital performance marketing, brand marketing, SEO, analytics, UI&UX, CRM)
• Operational process establishment and follow-up

New York City, NY, US

• Launched tr.tommy.com for the first time in Turkey market
• Success case launching and operating e-commerce for Tommy Hilfiger locally within the global organization
• P&L responsibility for newly established e-com channel
• Project management process for the website
• 360 degree marketing management (digital performance marketing, brand marketing, SEO, analytics, UI&UX, CRM)
• Operational process establishment and follow-up

İstanbul, Beşiktaş, TR

• Managing the operational process of Amerikadaniste
• Establishing an e-commerce structure within a cargo and call-center focused organization
• Managing and mentoring team of 18, 6 in Istanbul office, 12 in New Jersey logistic center
• Initiating new business projects that allows marketplace integration from US to Turkey
• P&L responsibility for Amerikadaniste and new projects

İstanbul, Anadolu Yakası, TR

• Launched brandroom.com.tr & mothercare.com.tr
• E-commerce and omni channel strategy planning and execution
• Managing and executing online sales strategy for Harvey Nichols, Galeries Lafayette, Brandroom and Mothercare stores (brandroom.com.tr, mothercare.com.tr) to drive net sales and gross margins, including forecasting and.
• Establishing a category management model in order to maximize traffic, revenues and gross margin
• Acquisition, conversion, retention management
• Merchandising planning and product extension management

Istanbul, Maslak, TR

• Responsible for directing buying functions according to website’s requirements
• Establishing a category management model in order to maximize traffic, revenues and gross margin
• Establishing content management processes
• Planning and executing online-specific offers and campaigns
• Supporting omni channel strategy of the company in order to mutually benefit from online & offline customers
• Optimizing digital marketing tools according to category-based priorities commercially

İstanbul, Maslak, TR

• Responsible for supplying website’s all branded categories.
• Planning monthly and yearly buying budgets and product revenues.
• Making purchasing or stock-reserving decisions where feasible
• Establishing models for increasing number of members, CR and profit margins
• Collaborating and aligning with online & offline marketing teams
• Maintaining and developing relationship with “brands”, acquiring new brands & offers

• Analyzing buying habits of customers in order to best determine how to stock, display and sell at 75 retail stores
• Coordinating the planning process of production, purchasing, repeat orders and retail distribution; deciding on buying plans, allocation, replenishment and promotional stocks
• Establishing a collection / product range and its price structure that serves to the values of the brand; ensuring the brand is appropriately represented in all operating markets
• Incorporating sales performance data of each product category, competitor activities and seasonal stocks data in order to determine the time plan and ratio of retail discounts
• Managing the product range, order quantities and pricing / discount processes in order to ensure profit margins are maximized

San Francisco, California, US

• Management of Levi’s brand and collection on seasonal basis
• Line selection from Pan-European Levi’s collection
• Analyzing needs of local market in terms of product categories and characteristics
• Briefing the local designer accordingly with the purpose of “product development”
• Following up the pre-production process with manufacturers; early & commercial samples
• Leveraging potentially commercial products from US or Asia Pacific collections of Levi’s

New York, New York, US

• Responsible for Private Label products in household cleaning and personal care categories
• Developing and launching new products for major supermarket chains, planning and implementing related marketing activities
• Managing daily coordination through advertising and PR agencies in order to realize the communicative aims of the marketing plan (Packaging, POP materials, editorials, advertisements, media, event planning)
• Volume forecasting for production planning
• Establishing the pricing strategy for each product category
• Financial monitoring of category budget

• Analyzed the brand/product image, penetration and positioning; consumer profiles/ segmentation and customer satisfaction for products, services and corporations. All components of marketing mix are combined with the.
• Responsible for managing quantitative research projects, analyzing data, reporting survey results and suggesting strategic solutions to customers
• Main customer portfolio being responsible for consists of Eczacıbaşı (Artema, Vitra, İntema), Doğuş (VW), Tetrapak, Marshall, Philip Morris, Efes
• Maintaining information partnership with foreign correspondents all over the world

Lisans Derecesi, Felsefe

Mba

Undergraduate Degree, Sociology

Education record