Ira Bahar Email & Phone Number

İstanbul, İstanbul, Tr

New York City, Ny, Us

• Drive commercial success for all online channels and partners in Turkey & CIS countries• Achieve Net Sales and EBIT targets, define strategic initiatives• Managing key partner relationships (Owned & Operated e-commerce partners, marketplaces, integrators)• Develop and implement commercial strategies that unlock growth opportunities, manage budgets and ensure the delivery of targets across channels in the region • Ensure profitability goals are achieved (P&L management)• Determine budgets for the respective market including Full Year Budget and longer term IDP inputs• Define and execute the Direct and Never Out of Stock (NOS) commercial strategy• Assess risks in achieving Net Sales targets and develop recovery plans as needed• Negotiate commercial terms with partners• Unlock new growth opportunities in Turkey & CIS countries, expand market reach and drive regional success• Manage e-commerce marketplaces in Turkey & CIS countries closely to ensure brands are represented in the best way possible on each platform• Partner with Legal to formulate or refresh contractual agreements• Collaborate with Finance to monitor partner cash flow and manage accounts receivable aging• Partner with Planning to closely monitor sell-out and sell-through KPIs in Turkey & CIS countries, ensuring optimal inventory levels

New York City, Ny, Us

• Launched tr.calvinklein.com for the first time in Turkey market• Success case launching and operating e-commerce for Calvin Klein and Tommy Hilfiger locally within the global organization• P&L responsibility for newly established e-com channel• Project management process for the website• 360 degree marketing management (digital performance marketing, brand marketing, SEO, analytics, UI&UX, CRM)• Operational process establishment and follow-up• Customer services management• Seasonal buying & category management• Omni channel transformation within an offline dominant organization

New York City, Ny, Us

• Launched tr.tommy.com for the first time in Turkey market• Success case launching and operating e-commerce for Tommy Hilfiger locally within the global organization• P&L responsibility for newly established e-com channel• Project management process for the website• 360 degree marketing management (digital performance marketing, brand marketing, SEO, analytics, UI&UX, CRM)• Operational process establishment and follow-up• Customer services management• Seasonal buying & category management• Omni channel transformation within an offline dominant organization

İstanbul, Beşiktaş, Tr

• Managing the operational process of Amerikadaniste• Establishing an e-commerce structure within a cargo and call-center focused organization• Managing and mentoring team of 18, 6 in Istanbul office, 12 in New Jersey logistic center• Initiating new business projects that allows marketplace integration from US to Turkey• P&L responsibility for Amerikadaniste and new projects

İstanbul, Anadolu Yakası, Tr

• Launched brandroom.com.tr & mothercare.com.tr• E-commerce and omni channel strategy planning and execution• Managing and executing online sales strategy for Harvey Nichols, Galeries Lafayette, Brandroom and Mothercare stores (brandroom.com.tr, mothercare.com.tr) to drive net sales and gross margins, including forecasting and P&L• Establishing a category management model in order to maximize traffic, revenues and gross margin• Acquisition, conversion, retention management• Merchandising planning and product extension management• Performance marketing strategy & execution; optimizing digital marketing tools according to category-based commercial priorities• CRM/Retention management: Marketing automation, customer segmentation models, behavioral and life cycle based targeting design• Planning & executing online-specific campaigns• E-Commerce process development• Content management• Optimizing the e-commerce customer experience on the sites and the end-to-end order fulfillment process based on the data analytics• Website (Desktop, mobile) development & optimization management, performance, change management• Optimizing product variety coverage of the website by planning photo shootings and providing ready visuals

Istanbul, Maslak, Tr

• Responsible for directing buying functions according to website’s requirements• Establishing a category management model in order to maximize traffic, revenues and gross margin• Establishing content management processes• Planning and executing online-specific offers and campaigns• Supporting omni channel strategy of the company in order to mutually benefit from online & offline customers• Optimizing digital marketing tools according to category-based priorities commercially• Continuously monitoring UX functions in order to optimize conversion funnel• Responsible for sales, planning, web-merchandising, content and photo-production functions• Managing a team of twelve

İstanbul, Maslak, Tr

• Responsible for supplying website’s all branded categories.• Planning monthly and yearly buying budgets and product revenues.• Making purchasing or stock-reserving decisions where feasible• Establishing models for increasing number of members, CR and profit margins• Collaborating and aligning with online & offline marketing teams• Maintaining and developing relationship with “brands”, acquiring new brands & offers• Stock management responsibility• Monitoring and analyzing brands’ profitability for each campaign in the category• Maximizing brands’ supply and quality performance• Managing a team of eight• Additional responsibility: Head-spokesman of employees in İSGK (İşçi Sağlık ve Güvenlik Kurulu); Suggesting precautions to provide a safe and healthy environment for employees in workplace, communicating counsel’s decisions and actions with relevant teams

• Analyzing buying habits of customers in order to best determine how to stock, display and sell at 75 retail stores• Coordinating the planning process of production, purchasing, repeat orders and retail distribution; deciding on buying plans, allocation, replenishment and promotional stocks • Establishing a collection / product range and its price structure that serves to the values of the brand; ensuring the brand is appropriately represented in all operating markets• Incorporating sales performance data of each product category, competitor activities and seasonal stocks data in order to determine the time plan and ratio of retail discounts• Managing the product range, order quantities and pricing / discount processes in order to ensure profit margins are maximized

San Francisco, California, Us

• Management of Levi’s brand and collection on seasonal basis• Line selection from Pan-European Levi’s collection• Analyzing needs of local market in terms of product categories and characteristics• Briefing the local designer accordingly with the purpose of “product development”• Following up the pre-production process with manufacturers; early & commercial samples• Leveraging potentially commercial products from US or Asia Pacific collections of Levi’s• Utilizing market research findings, trends analysis and past performances of products• Continuously following global fashion trends through fairs and market visits abroad• Increasing productivity of unit/SKU by using tools of merchandising effectively• Establishing pricing and positioning strategies• Forming seasonal pricing structure, ensuring that targeted profit margins are achieved• Monitoring selling performances on SKU basis, proposing early markdown when necessary• Determining seasonal discounts for each product category• Determining the sales points for each product line to meet the relevant target group• Launching and presenting new collections to sales team• Organizing location, models, samples, catalogues, booklets and related visual materials• Providing product info for catalogues• Arranging regular product trainings throughout the year• Additional responsibility: Head of Social Responsibility Projects Team; Managing social responsibility projects and budget of the company

New York, New York, Us

• Responsible for Private Label products in household cleaning and personal care categories• Developing and launching new products for major supermarket chains, planning and implementing related marketing activities• Managing daily coordination through advertising and PR agencies in order to realize the communicative aims of the marketing plan (Packaging, POP materials, editorials, advertisements, media, event planning)• Volume forecasting for production planning• Establishing the pricing strategy for each product category• Financial monitoring of category budget• Maintaining customer relations and organizing periodical agreements• Accomplished annual goals by starting business with a major chain store, Gima• Broadened the range of private label product portfolio by launching line extensions and entering into new categories• Initiated "hair gel production" project, extended the range of hair care product portfolio by starting "hair gel" business for the first time• Analyzed the cost structure of private label products and developed a "cost-reducing project", achieved high levels of efficiency to compete in the market and increases in product margins

• Analyzed the brand/product image, penetration and positioning; consumer profiles/ segmentation and customer satisfaction for products, services and corporations. All components of marketing mix are combined with the survey results to determine effective marketing strategies • Responsible for managing quantitative research projects, analyzing data, reporting survey results and suggesting strategic solutions to customers• Main customer portfolio being responsible for consists of Eczacıbaşı (Artema, Vitra, İntema), Doğuş (VW), Tetrapak, Marshall, Philip Morris, Efes • Maintaining information partnership with foreign correspondents all over the world

Lisans Derecesi, Felsefe

Mba

Undergraduate Degree, Sociology

Education record