Iryna Balashova work email
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Iryna Balashova personal email
I'm a manager with strong experience in business leadership, client relations development, digital marketing and people management. 9-year background in local and international marketing agencies taught me a deep understanding of client needs, nonviolent communication, team development and digital marketing knowledge.The most significant growth of my career was in iProspect Ukraine - a worldwide known digital marketing agency (part of dentsu group), where I work since this brand launched in Ukraine in 2017. My carrier path began with the client service manager and quickly has grown up to leadership positions. MY TOP-5 STRENGTHS:IndividualisationI notice and appreciate each person’s unique characteristics, which helps me to bring out their best.PositivityI have contagious energy and enthusiasm, I can get others excited about what they are going to do.CommunicationMy ability to find words for my own and others’ thoughts and feelings highlights important messages and helps me make meaningful connections.ArrangementI have a natural ability to coordinate, organize people and resources for maximum effectiveness.FocusI have a powerful ability to prioritize, set goals and work efficiently. I avoid time-consuming distractions and stay on track toward an overall objective.I'M GOOD AT (non-exhaustive)Business development- I know how to decomposite tasks from the business idea to P&L- customer analysis (who is our client and what he/she wants)- marketing strategy based on an understanding of added valuesDigital marketing- digital marketing strategy building and planning- performance marketing, online advertisingTeam building and management- team selection (based on interviews on hard and soft skills)- performance management- group and individual motivation ( I know how to unite people around a common goal)Client relations management- understanding of the client's job to be done- managing client expectations- developing long-term relationshipsAnother part of my professional life is teaching and public speaking. I was a lecturer in Genius Marketing, at Kyiv National Economic University, educational projects across dentsu Ukraine. I believe in the people and in Ukraine. So my biggest purpose is to make living in Ukraine a better place for future generations.
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Chief Executive OfficerIprospect Ukraine Dec 2020 - PresentKyiv, Kyiv City, UkraineLeader of iProspect Ukraine (Kyiv and Vinnytsia offices), an organisation of >50 digital marketing specialists. Responsible for the full P&L, commercial, current & new business, talent & culture, products & services including digital marketing strategies, SEO, PPC, SMM, content marketing, programmatic, analytics, measurement and platform consultancy.• for 3 years in a row in TOP rating by IAB across digital agencies (performance, media and data&analytics categories)• x1.4 turnover growth (2021/2020)• x2.1 EBIT growth (2021/2020)• made profit in a war 2022 year without massive layoffs -
Client Service DirectorIprospect Ukraine Dec 2018 - Nov 2020KyivResponsible for client service team and performance activations across iProspect Ukraine client portfolio of >40 UA & international clients. Also responsible for team scaling, relations with TOP clients and people development inside the client service department. In the portfolio, there are such clients as Mastercard, Philips, Nestle, Danone, British American Tobacco, SEB Group, Acino, Kusum, Eldorado, IDS Aqua Service, Toyota, PUMB and other. -
Account Group HeadIprospect Ukraine Sep 2017 - Nov 2018Kyiv -
Project ManagerOsd Group Jul 2016 - Aug 2017 -
Project ManagerUkrainian Direct Marketing Association May 2015 - Jun 2016
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Marketing AssistantAlpaca Expo Group, Llc Jan 2015 - May 2015KievOrdering process of marketing materials, company’s web-sites management, communication with design studios, contractors, preparing different kind of presentations, digests, execution of tasks from director per need
Iryna Balashova Skills
Iryna Balashova Education Details
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Wirtschaftswissenschaften (Department Of Economics) -
Ceo Development Program
Frequently Asked Questions about Iryna Balashova
What company does Iryna Balashova work for?
Iryna Balashova works for Iprospect Ukraine
What is Iryna Balashova's role at the current company?
Iryna Balashova's current role is CEO at iProspect Ukraine.
What is Iryna Balashova's email address?
Iryna Balashova's email address is ir****@****.com.ua
What schools did Iryna Balashova attend?
Iryna Balashova attended Kyiv National Economics University, Universität Konstanz (Germany), Kyiv-Mohyla Business School.
What are some of Iryna Balashova's interests?
Iryna Balashova has interest in Cooking, Skiing And Snowboarding, Foreign Languages (German And English), Dancing, Reading, Photography, Biking, Hiking And Traveling, Board Games, Swimming.
What skills is Iryna Balashova known for?
Iryna Balashova has skills like Teamwork, Foreign Languages, Project Coordination, Negotiation, Article Writing, Conflict Resolution, Document Drafting, Contract Management, Translation, Microsoft Office, Social Networking.
Who are Iryna Balashova's colleagues?
Iryna Balashova's colleagues are Юля Турчиновская, Mykhailo Hychka, Mykhailo Mutskyi, Nikita Pushkarov, Скок Світлана, Alexey Shapoval, Tetiana Bolotova.
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