Product Development Specialist
• Confer with marketing and research and development managers to determine the need for new product development activities• Collaborate with different departments to build strong concept briefs for assigned brands• Lead each product development project from conceptualization to maturity, placing special focus on the integrity of each step• Ascertain that appropriate involvement of different teams (process, packaging and regulatory) is made obvious• Develop and implement product specifications, in sync with the information provided by research and marketing teams• Create, develop and implement product prototypes and document product specifications according to established protocols• Assist in the development and implementation of project guidelines and evaluate customers’ preferences and recommendations for innovation and enhancement purposes• Provide support to both merchandising and sourcing teams to ensure streamlined product development• Monitor product development processes to ensure compliance to both schedule and deadlines• Define products and programs for each member of the product development team, and establish required milestones and objectives• Oversee the development and implementation of advertising programs, public relations initiatives and marketing communications in a bid to meet product development objectives