Re-inventing the experience of how content is perceived and will be consumed in the future. Shaping up a high-performance UED team environment which is fun, motivated and solution-orientated but at the same time is aggressive and curious in searching for answers to user behaviour, unwrapping one layer at a time, thinking solutions beyond interfaces and design systems. Infusing Design thinking, taking forward a 183-year-old legacy in the way we bridge organisational goals with a user-first stand and lead experimentation and innovation in the industry.

•Heading Product Design and UED teams of Mobikwik and Zaakpay. •Work in sync with CXO’s, Bussiness Heads, Product and verticle stakeholders and find the sweet spot to cater to both business and user goals. •Establish the latest trends and processes in design in a challenging Fintech environment. •Driving design first approach in the company to lead customer satisfaction.•Analysing the online and offline consumer experiences, understanding the user base via quantitative and qualitative research, adapting to changing user behaviour and evolving product strategies accordingly for the business to take design and UX decisions. KEY ACHIEVEMENTS•Leading the complete product UX revamp of the Mobikwik app across platforms. •UX Decisions over the year saw a 40% growth of products and overall business. •Led the cross-company collaboration of Mobikwik Blue American Express digital credit card product within record timelines.•Re-envisioned the Zaakpay product and digital experience which is breaking business records quarter on quarter.

•Worked as a UX strategist for multiple start-ups and organizations.•Giving shape to the vision of entrepreneurs.•Formulating UX practices to create roadmaps of the products.•Leading/ mentoring existing design teams to self drive UX initiative.•Bridge the gaps in the UX ecosystem and make them work together with organizational goals.•Exercise the pre and post product launch strategies.•Assist teams globally in daily alignment towards smooth sprint delivery.•Worked on a Saas based Fintech product to empower financial consultants and agents.

•Head Design and UX for OLX South Asia Region.•A key member of the Global Product Design Leadership team.•Lead teams of visual designers, interaction designers, UX designers and researchers for 6 countries.•Anchored the design revamp for OLX's apps as the first strategy.•Take the lead on creating a smooth, consistent and compelling UI and UX across the mobile-first product portfolio, including the desktop web, mobile web, email, native apps and social media interactions.•Convert editorial, product and business needs into functional interfaces.•Take new features from start to finish, beginning with driving and conducting the research, concept stage brainstorming and wireframing, user journeys, interaction flows, prototypes and the final interface.•Devise strong design propositions to accompany the content offering and dynamically evolving content.•Collaborate with the product and engineering teams on planning, execution and implementation.•Carry the torch for design in the company, making sure design principles are taken into account in everything we do.•Envision and establish a sense of visual branding for OLX.•Champion a design that gives prominence to the visual assets such as videos, illustrations and images.•Devise forward-thinking solutions to tackle navigational challenges brought by an abundance of content.•Responsible for UI, UX, personalization and gamification.•Launched major initiatives including communities and Monetization.

•Managed and expanded a team of 30+ in UI, UX and Graphic Design across various departments of the organisation.•Created award-winning concepts and supervised more than 350+ products in mobile and web domain.•Part of the Governance Team, and a key player in decision making at Top management level.•Brought in vision and best of processes to enhance overall work quality. Dedicatedly mentoring and grooming the team, maintain healthy work culture, high motivational levels and thirst for quality.•Direct Coordination with the C-Level, Pre-sales, Sales, Marketing, Development, Concept and Design Teams at all levels of a project cycle.•Worked as a Head UX consultant (Technology partner) for Digital Mckinsey, Mckinsey and Company and their clients for more than 1 and a half years.•Monitored the development of all projects with a focus on Project and Client strategy, budget, on-time completion.

• Drive powerful brand strategies that incorporated Mobile, Web traditional and multimedia platforms, for TV, radio commercial, print adverting and grassroots marketing campaigns.• Visualising and creation of creative in New age media, electronic and print across India, England and Scotland creating awareness for the Delhi Commonwealth games 2010, ISLE of Man 2011 and Glasgow 2014.

• Created and managed UX and designs for Digital products, IOS apps for iphone and ipad, Symbian OS and web based games. • Conceived creative solutions that supported defined strategies with the majority of assignments accepted by the Creative Director and clients with minimal revisions.

• Visualised VFX campaigns for Films, TV and web advertisements• Monitored the development of all projects with a focus on strategy, budget, on-time completion.

Designed E-cards for web platform in collaboration with copywriters.