Rahul Rawat Email & Phone Number

Gurugram, Haryana, India

Plan, drive the execution & timely delivery of the annual marketing pertaining to annual marketing calendar & brand strategy. Continuously monitor & ensure strong brand equity scoresAchieve the annual business objectives regarding sales volumes, market share for the brandDrive development of breakthrough consumer activations & programs (which include above the line, below the line and trade facing programs)Drive the influencer marketing programs and other… Show more Plan, drive the execution & timely delivery of the annual marketing pertaining to annual marketing calendar & brand strategy. Continuously monitor & ensure strong brand equity scoresAchieve the annual business objectives regarding sales volumes, market share for the brandDrive development of breakthrough consumer activations & programs (which include above the line, below the line and trade facing programs)Drive the influencer marketing programs and other innovative video and lifestyle campaigns.Drive the brand’s digital asset plans: Instagram/ Facebook handles specifically and other social handles, work closely with Digital agency to create & execute the digital brand plan.Develop brand communication with the Creative main line agencyDevelop media plan and touch point strategy in conjunction with the media agencyEngage with cross functional teams & agencies (which includes but is not limited to creative agencies, field marketing, sales, consumer insights and other business departments) to drive key brand deliverables.Drive the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with sales team. Show less

Delhi, India

Established/formulated strategies to build a lasting digital connection with consumers that grew the company’s web presence and brand awareness organically.Developed & directed the launch of 3 new product lines and Re-positioning of 3 existing product line with new packaging, improving brand awareness & overall sales targets by avg. 16% growth.Event Management: representing Company in national and state-level exhibitions and conferences.Responsible for campaigns related… Show more Established/formulated strategies to build a lasting digital connection with consumers that grew the company’s web presence and brand awareness organically.Developed & directed the launch of 3 new product lines and Re-positioning of 3 existing product line with new packaging, improving brand awareness & overall sales targets by avg. 16% growth.Event Management: representing Company in national and state-level exhibitions and conferences.Responsible for campaigns related to BTL activities, Outdoor activities, events participation, trade fairs.Manage or assist with media planning, photoshoot planning, and creative development.Developed and executed 360-go-to market plans, Content roadmaps. Competition Mapping, Dealers awareness campaign, Sales training program and analyzed marketing effectiveness versus objectives.Vendor management – Negotiated new yearly rate contracts with vendors, saved 5% for the marketing budget and managing their payments.Involved in the innovation, conceptualizing & processing of the designing and printing of POP/POS material through the agency.Conducted analysis and monitoring of KPIs, and campaign ROI optimization.Analyzing & reviewing the market response/ requirement that had come out of the customer satisfaction study, preparing an action plan and communicating the same to the sales teams. Show less

Noida Area, India

Working as part of a busy wholesales & Institutional division/department team involved in annual & quarterly, monthly tactical planning, scheduling & also delivery across multiple media. Responsible for ensuring that all BTL and Digital promotional activity is targeted, effective in attracting potential customers. Roles & Responsibility:Setting up new marking strategies & implementing marketing activities across all cities.Management: Recruited, hired and trained over 30… Show more Working as part of a busy wholesales & Institutional division/department team involved in annual & quarterly, monthly tactical planning, scheduling & also delivery across multiple media. Responsible for ensuring that all BTL and Digital promotional activity is targeted, effective in attracting potential customers. Roles & Responsibility:Setting up new marking strategies & implementing marketing activities across all cities.Management: Recruited, hired and trained over 30 direct sales promoters & more than 10 promoters agencies/100 indirect sales promoter’s pan India, improved overall sales targets by avg. 24% growth.Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).Taking adequate measures to monitor and analyze the performances of event & promotion agencies wise and other units pertaining to cost, Analysis sale, and overall marketing analysis.BTL Campaigns: Organizing canopy activities at dealers point & Wholesale points, in-shop branding, allocation of flex and GSB at the dealers point, running contests, campaign tracking, measurement, evaluation and reporting on all activity and more.Maintain all reports & MIS of BTL – activation and monitoring performance through Post activity analysis.Responsible for all POP materials for the wholesale project and adherence to the timeline for making POP availability in branches.Execution of activity with minimum/zero error.Taking feedback from the consumer from on-ground activities collecting the feedback with analysis and sharing it with stakeholders. Show less

Post Graduate Diploma In Management (Pgdm), Marketing/Marketing Management, General, 8.47 Cgpa

Activities and Societies: • Took part in job fair as a member of organizing committee held in college by INMANTEC and SUNSTONE. • Took.

Advance Digital Marketing Certification, Advance Internet / Digital Marketing, A

Advance Internet / Digital Marketing Certified from DSIM and Google ( Gained Knowledge in Below Mentioned Areas / Category / Field ) +.

Bachelor Of Commerce (B.Com.), Business/Commerce, General, A

Completed Bachelor in Commerce (B.Com) from Delhi University in 2013.

12Th Cbse, Business/Commerce, General

Activities and Societies: Awarded National Talent & Search in Commerce (NTSC) certificate