Iraís M. Email & Phone Number

Estados Unidos

Nueva York, Estados Unidos

As a Channel Marketing Associate on the international team of ACCO brands, I was in charge of:• Online and Offline marketing strategies development for LATAM customers.ONLINE• Monthly content plan development for customers (posts, reels and TikTok).• E-commerce impulse & awareness on customers websites.• Influencer & Giveaway strategies for customers social media platforms.• Annual Best Sellers Catalog planning and development.OFFLINE• Awareness initiatives for customers events like Back to School fairs and showrooms: - Creative booth design planning - Gifts for customers - Activities for children & teachers• Product development for LATAM region.• Product and brand trainings for customers and their staff.• Store awareness: POP material management. • Product certification according to US requirements. • Marketing support to ACCO LATAM affiliates.• MX & US SAP support to the customer service team.• Pricing development for LATAM region.• Sales support.

México

I was in charge of 2 footwear websites on Mexico: Keds and Sperry.• Websites launch on Shopify E-commerce platform.• Menus development.• Website connections to social media platforms, Google Analytics, Google My business, BW, SAP, PayPal, CRM, Pinterest.• Websites Monthly sales forecast.• Images, descriptions and banners tracking and constantly improvement plan.• Marketing plan for Websites awareness: - Social media awareness campaigns - Influencer Marketing Campaigns - Totalplay campaigns - Affiliate campaigns - Newsletter and mailing campaigns • Daily sales tracking.• Annual product forecast for website.• Social media comments tracking for constant websites improvement. • SEO & SEM strategies for website improvement.• Constant contact with the brands global teams for brand exposure.• Special dates and events impulse strategies: Black Friday, Hot Sale, Christmas, etc...

Ciudad De México, México

As a digital marketing executive I was in charge of Lower funnel campaigns plan for all Walmart formats (Walmart, Superama, Bodega Aurrerá and Sam's).• Agile methodology on every activity.• Daily campaigns budget vs.sales tracking.• Affiliates recruitment and purchasing process.• Program campaigns in the different digital marketing solutions such as Criteo, RTB House, Ve Interactive, SOICOS, Digital Turbine, etc...• Visual constant improvement plan on lower funnel campaigns.• Contracts review with new and existing suppliers.

México

• Influencer Marketing strategies• Affiliate campaigns • Campaigns tracking • Monthly content plan • PR and magazines strategies• Product launch planning events with dermatologists. • Sales support. • Marketing Research and Buyer Persona development.