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Co-founded Halvera.se, a Swedish version of Half.com, a marketplace for books, video games, DVDs and CDs. Started of as college project and eventually won the Stockholm School of Entrepreneurship (SSES) Business Plan competition and operated from the Stockholm School of Economics (SSE) Business Lab startup incubator. As CEO, I was ranked Sweden's 3rd Hottest Internet Entrepreneur by Swedish magazine InternetWorld, March 2006.Happy to wear many hats and did everything from hiring, sales, business development, product development etc.